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广告素材字段

审核某个广告素材时 creativeServingDecision 填充的是检测到的属性和政策合规性字段，确定广告素材适用于哪种类型的广告资源

检测到的属性

检测到的属性用于更正声明的属性，以及描述在审核过程中发现的其他属性。检测到的属性可能会影响广告素材的政策合规性，并有助于确定能否投放到广告资源例如，如果某个广告素材的与出价请求的excluded_attribute匹配的detectedAttributes，出价相应广告资源（包括该广告素材）的出价将会被滤除而无法参与竞价。

政策合规性

在审核过程中，creativeServingDecision 会填充以下内容：

如果出价不符合相关政策，就会从实时竞价中滤除出价竞价。

政策合规性 status 字段会指明某个广告素材是否已获准用于特定用途。

您可以参考以下信息来排查拒登问题：

topics 字段提供拒登的详细信息
PolicyTopicEntry 包含以下字段： <ph type="x-smartling-placeholder">
- policyTopic 说明了拒登原因
- helpCenterUrl链接到帮助中心文章，了解所违反的政策
- evidences说明了广告素材是如何违反政策的
- missingCertificate 指示是否需要证书才能取消屏蔽并只支持部分区域

。

示例

已批准

不能投放具有以下“creativeServingDecision”的广告素材从公开竞价、交易、公开出价或位于中国或俄罗斯境内。

{
  "chinaPolicyCompliance": {
    "status": "APPROVED"
  },
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "detectedAttributes": [
    "CREATIVE_TYPE_HTML"
  ],
  "detectedLanguages": [
    "en"
  ],
  "detectedProductCategories": [
    10016,
    10019,
    10141,
    10168,
    10754,
    10885,
    12206
  ],
  "lastStatusUpdate": "2020-07-30T04:47:31.616018Z",
  "networkPolicyCompliance": {
    "status": "APPROVED"
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "russiaPolicyCompliance": {
    "status": "APPROVED"
  }
}

已拒登

除了检测到的属性外，以下creativeServingDecision 表示广告素材未获准在交易或开放式竞价。dealsPolicyCompliance 和 networkPolicyCompliance 设置为 DISAPPROVED。

{
  "detectedAdvertisers": [
    {
      "advertiserId": "22114433",
      "advertiserName": "Test Advertiser"
    }
  ],
  "detectedAttributes": [
    "RICH_MEDIA_CAPABILITY_TYPE_SSL"
  ],
  "lastStatusUpdate": "2020-10-16T23:20:26.140810Z",
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "networkPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448"
      },
      {
        "policyTopic": "DESTINATION_NOT_CRAWLABLE",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857",
        "evidences": [
          {
            "destinationNotWorking": {
              "httpError": 403,
              "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ",
              "lastCheckTime": "2020-10-17T22:32:05Z"
            }
          }
        ]
      }
    ]
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "chinaPolicyCompliance": {
    "status": "DISAPPROVED"
  },
  "russiaPolicyCompliance": {
    "status": "DISAPPROVED"
  }
}

如果适用，请在 topics 下提供其他上下文。在这种情况下， policyTopic 表示广告素材未获准参与公开竞价原因如下：

广告素材的目标网址无法抓取
系统检测到宣传在线医药产品的内容

helpCenterUrl链接提供了有关违反。evidence包含无法在审核期间被抓取。

广告素材也未获准在中国和俄罗斯使用。请注意，在这次，系统不会针对这两者填充政策主题和证据。

需要通过认证

以下 creativeServingDecision 包含 networkPolicyCompliance 已设置为 CERTIFICATE_REQUIRED。CERTIFICATE_REQUIRED 表示广告素材符合认证条件，但尚未在任何方面获得认证会导致其从竞价中被滤除。如果买方则该状态将更改为“APPROVED”。接收者请参阅赌博和游戏政策。

{
  "detectedClickThroughUrls": [
    "https://testaccount.testcr.com?value=test"
  ],
  "detectedAdvertisers": [
    {
      "advertiserId": "1234567",
      "advertiserName": "TestAdvertiser",
      "brandId": "87654321",
      "brandName": "TestBrand"
    }
  ],
  "detectedProductCategories": [
    10013,
    10014,
    10015,
    10125,
    10137
  ],
  "detectedLanguages": [
    "en"
  ],
  "detectedDomains": [
    "testcr.com"
  ],
  "detectedAttributes": [
    "RICH_MEDIA_CAPABILITY_TYPE_SSL"
  ],
  "adTechnologyProviders": {
    "detectedProviderIds": [
      "2778",
      "494",
      "479"
    ],
    "detectedGvlIds": [
      "385",
      "772",
      "21"
    ]
  },
  "lastStatusUpdate": "2022-10-25T18:40:21.405Z",
  "dealsPolicyCompliance": {
    "status": "APPROVED"
  },
  "networkPolicyCompliance": {
    "status": "CERTIFICATE_REQUIRED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      }
    ]
  },
  "platformPolicyCompliance": {
    "status": "APPROVED"
  },
  "chinaPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      },
      {
        "policyTopic": "LEGAL_CHINA",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678"
      }
    ]
  },
  "russiaPolicyCompliance": {
    "status": "DISAPPROVED",
    "topics": [
      {
        "policyTopic": "ONLINE_NON_CASINO_GAMES",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776"
      },
      {
        "policyTopic": "LEGAL_RUSSIA",
        "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678"
      }
    ]
  }
}

枚举到 ID 的映射

买方广告素材