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修改转化

本指南将详细说明如何使用 Campaign Manager 360 API Conversions 服务修改转化数据。在继续阅读之前，我们建议您查看概览，简要了解线下转化和熟悉本指南中介绍的概念。

准备工作

通过此修改工作流程，您可以修改现有在线和线下转化的quantity和value。为此，您需要提供唯一标识要修改的转化的值。根据您要修改的转化类型，您将以不同的方式获得这些值：

标识在线转化所需的值可从数据传输中获取。
用于标识线下转化所需的值会在成功的 batchinsert 请求的 ConversionsBatchInsertResponse 中返回。

在您成功修改任一类型的转化后，ConversionsBatchUpdateResponse 将包含执行后续修改所需的值。

配置转化资源

修改工作流的第一步涉及创建一个或多个 Conversion 资源对象。

以下字段用于标识要修改的转化。这些字段为必填字段，并且必须与现有转化完全一致。

字段	说明
`encryptedUserId`、`gclid`、`dclicd`、`matchid` 或 `mobileDeviceId`	生成相应转化事件的经过加密的用户 ID、Google 点击 ID、展示广告点击 ID、匹配 ID 或移动设备 ID。 `encryptedUserIdCandidates` 字段不能用于修改。
`floodlightActivityId`	转化归因于的 Floodlight 活动。
`floodlightConfigurationId`	指定活动使用的 Floodlight 配置。
`ordinal`	与转化相关联的重复信息删除标识符。
`timestampMicros`	转化的时间戳（以与 Unix 计时原点之间相隔的微秒数表示）。

下面列出了可修改的字段。这些字段为必填字段，您提供的值将覆盖要修改的转化之前存在的值。

字段	说明
`quantity`	与转化相关联的商品数量。
`value`	转化带来的收入金额。

参考文档中提及的所有其他字段均不受支持，且无法修改。在修改请求中添加不受支持的字段会导致错误。如果正在修改的转化包含任何不受支持的字段的现有值，系统将自动保留这些值。

以下示例展示了如何创建要修改的简单转化资源对象：

C#

// Find the Floodlight configuration ID based on the provided activity ID.
FloodlightActivity floodlightActivity =
    service.FloodlightActivities.Get(profileId, floodlightActivityId).Execute();
long floodlightConfigurationId = (long) floodlightActivity.FloodlightConfigurationId;

// Construct the conversion object with values that identify the conversion to update.
Conversion conversion = new Conversion();
conversion.EncryptedUserId = conversionUserId;
conversion.FloodlightActivityId = floodlightActivityId;
conversion.FloodlightConfigurationId = floodlightConfigurationId;
conversion.Ordinal = conversionOrdinal;
conversion.TimestampMicros = conversionTimestamp;

// Set the fields to be updated. These fields are required; to preserve a value from the
// existing conversion, it must be copied over manually.
conversion.Quantity = newQuantity;
conversion.Value = newValue;

Java

// Create a conversion object populated with values that identify the conversion to update.
Conversion conversion = new Conversion();
conversion.setEncryptedUserId(encryptedUserId);
conversion.setFloodlightActivityId(floodlightActivityId);
conversion.setFloodlightConfigurationId(floodlightConfigurationId);
conversion.setOrdinal(ordinal);
conversion.setTimestampMicros(timestampMicros);

// Set the fields to be updated. These fields are required; to preserve a value from the
// existing conversion, it must be copied over manually.
conversion.setQuantity(newQuantity);
conversion.setValue(newValue);

PHP

// Find Floodlight configuration ID based on provided activity ID.
$activity = $this->service->floodlightActivities->get(
    $values['user_profile_id'],
    $values['floodlight_activity_id']
);
$floodlightConfigId = $activity->getFloodlightConfigurationId();

// Create a conversion object with values that identify the conversion to
// update.
$conversion = new Google_Service_Dfareporting_Conversion();
$conversion->setEncryptedUserId($values['encrypted_user_id']);
$conversion->setFloodlightActivityId($values['floodlight_activity_id']);
$conversion->setFloodlightConfigurationId($floodlightConfigId);
$conversion->setOrdinal($values['ordinal']);
$conversion->setTimestampMicros($values['timestamp']);

// Set the fields to be updated. These fields are required; to preserve a
// value from the existing conversion, it must be copied over manually.
$conversion->setQuantity($values['new_quantity']);
$conversion->setValue($values['new_value']);

Python

# Construct the conversion object with values that identify the conversion
# to update.
conversion = {
    'encryptedUserId': encrypted_user_id,
    'floodlightActivityId': floodlight_activity_id,
    'floodlightConfigurationId': floodlight_config_id,
    'ordinal': ordinal,
    'timestampMicros': timestamp
}

# Set the fields to be updated. These fields are required; to preserve a
# value from the existing conversion, it must be copied over manually.
conversion['quantity'] = new_quantity
conversion['value'] = new_value

Ruby

# Look up the Floodlight configuration ID based on activity ID.
floodlight_activity = service.get_floodlight_activity(profile_id,
  existing_conversion[:floodlight_activity_id])
floodlight_config_id = floodlight_activity.floodlight_configuration_id

# Construct the conversion with values that identify the conversion to
# update.
conversion = DfareportingUtils::API_NAMESPACE::Conversion.new(
  encrypted_user_id: existing_conversion[:encrypted_user_id],
  floodlight_activity_id: existing_conversion[:floodlight_activity_id],
  floodlight_configuration_id: floodlight_config_id,
  ordinal: existing_conversion[:ordinal],
  timestamp_micros: existing_conversion[:timestamp]
)

# Set the fields to be updated. These fields are required; to preserve a
# value from the existing conversion, it must be copied over manually.
conversion.quantity = new_quantity
conversion.value = new_value

指定加密信息

如果要修改的转化与经过加密的用户 ID 相关联，您需要在修改请求中提供与此类用户 ID 相关的加密详情。如需了解详情，请参阅上传转化数据指南。

如有必要，创建指定这些值的 EncryptionInfo 对象是修改工作流程的第二步：

C#

// Create the encryption info.
EncryptionInfo encryptionInfo = new EncryptionInfo();
encryptionInfo.EncryptionEntityId = encryptionEntityId;
encryptionInfo.EncryptionEntityType = encryptionEntityType;
encryptionInfo.EncryptionSource = encryptionSource;

Java

// Create the encryption info.
EncryptionInfo encryptionInfo = new EncryptionInfo();
encryptionInfo.setEncryptionEntityId(encryptionEntityId);
encryptionInfo.setEncryptionEntityType(encryptionEntityType);
encryptionInfo.setEncryptionSource(encryptionSource);

PHP

$encryptionInfo = new Google_Service_Dfareporting_EncryptionInfo();
$encryptionInfo->setEncryptionEntityId($values['encryption_entity_id']);
$encryptionInfo->setEncryptionEntityType($values['encryption_entity_type']);
$encryptionInfo->setEncryptionSource($values['encryption_source']);

Python

# Construct the encryption info.
encryption_info = {
    'encryptionEntityId': encryption_entity_id,
    'encryptionEntityType': encryption_entity_type,
    'encryptionSource': encryption_source
}

Ruby

# Construct the encryption info.
encryption_info = DfareportingUtils::API_NAMESPACE::EncryptionInfo.new(
  encryption_entity_id: encryption[:entity_id],
  encryption_entity_type: encryption[:entity_type],
  encryption_source: encryption[:source]
)

生成更新请求

该流程的最后一步是通过调用 batchupdate 修改转化事件。此方法会接受 ConversionsBatchUpdateRequest 对象，而该对象会将要修改的一组转化与关联的加密信息组合在一起（如有必要）：

C#

// Insert the conversion.
ConversionsBatchUpdateRequest request = new ConversionsBatchUpdateRequest();
request.Conversions = new List<Conversion>() { conversion };
request.EncryptionInfo = encryptionInfo;

ConversionsBatchUpdateResponse response =
    service.Conversions.Batchupdate(request, profileId).Execute();

Java

ConversionsBatchUpdateRequest request = new ConversionsBatchUpdateRequest();
request.setConversions(ImmutableList.of(conversion));
request.setEncryptionInfo(encryptionInfo);

ConversionsBatchUpdateResponse response = reporting.conversions()
    .batchupdate(profileId, request).execute();

PHP

$batch = new Google_Service_Dfareporting_ConversionsBatchUpdateRequest();
$batch->setConversions([$conversion]);
$batch->setEncryptionInfo($encryptionInfo);

$result = $this->service->conversions->batchupdate(
    $values['user_profile_id'],
    $batch
);

Python

# Update the conversion.
request_body = {
    'conversions': [conversion],
    'encryptionInfo': encryption_info
}
request = service.conversions().batchupdate(
    profileId=profile_id, body=request_body)
response = request.execute()

Ruby

# Construct the batch update request.
batch_update_request =
  DfareportingUtils::API_NAMESPACE::ConversionsBatchUpdateRequest.new(
    conversions: [conversion],
    encryption_info: encryption_info
  )

# Update the conversion.
result = service.batchupdate_conversion(profile_id, batch_update_request)

请注意，Campaign Manager 360 会尽最大努力修改您请求中的每次转化，而不是将整个批次更新为全部更新。如果某个批次中的某些转化未能更新，其他转化可能仍会成功更新。因此，建议您检查返回的 ConversionsBatchUpdateResponse，以确定每次转化的状态：

C#

// Handle the batchinsert response.
if (!response.HasFailures.Value) {
  Console.WriteLine("Successfully updated conversion for encrypted user ID {0}.",
      conversionUserId);
} else {
  Console.WriteLine("Error(s) updating conversion for encrypted user ID {0}:",
      conversionUserId);

  ConversionStatus status = response.Status[0];
  foreach(ConversionError error in status.Errors) {
    Console.WriteLine("\t[{0}]: {1}", error.Code, error.Message);
  }
}

Java

if (!response.getHasFailures()) {
  System.out.printf("Successfully updated conversion for encrypted user ID %s.%n",
      encryptedUserId);
} else {
  System.out.printf("Error(s) updating conversion for encrypted user ID %s:%n",
      encryptedUserId);

  // Retrieve the conversion status and report any errors found. If multiple conversions
  // were included in the original request, the response would contain a status for each.
  ConversionStatus status = response.getStatus().get(0);
  for (ConversionError error : status.getErrors()) {
    System.out.printf("\t[%s]: %s.%n", error.getCode(), error.getMessage());
  }
}

PHP

if (!$result->getHasFailures()) {
    printf(
        'Successfully updated conversion for encrypted user ID %s.',
        $values['encrypted_user_id']
    );
} else {
    printf(
        'Error(s) updating conversion for encrypted user ID %s:<br><br>',
        $values['encrypted_user_id']
    );

    $status = $result->getStatus()[0];
    foreach ($status->getErrors() as $error) {
        printf('[%s] %s<br>', $error->getCode(), $error->getMessage());
    }
}

Python

if not response['hasFailures']:
  print('Successfully updated conversion for encrypted user ID %s.' %
        encrypted_user_id)
else:
  print('Error(s) updating conversion for encrypted user ID %s.' %
        encrypted_user_id)

  status = response['status'][0]
  for error in status['errors']:
    print '\t[%s]: %s' % (error['code'], error['message'])

Ruby

if result.has_failures
  puts format('Error(s) updating conversion for encrypted user ID %s.',
    existing_conversion[:encrypted_user_id])

  status = result.status[0]
  status.errors.each do |error|
    puts format("\t[%s]: %s", error.code, error.message)
  end
else
  puts format('Successfully updated conversion for encrypted user ID %s.',
    existing_conversion[:encrypted_user_id])
end

如上所示，对于原始请求中包含的每次转化，响应的 status 字段都包含一个 ConversionStatus 对象。如果您只关心未更新的转化，可使用 hasFailures 字段快速确定所提供的批次中是否有任何转化失败。