Improve Performance
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This document covers some techniques you can use to improve the performance of your application. In some cases, examples from other APIs or generic APIs are used to illustrate the ideas presented. However, the same concepts are applicable to the Campaign Manager 360 API.
Compression using gzip
An easy and convenient way to reduce the bandwidth needed for each request is to enable gzip compression. Although this requires additional CPU time to uncompress the results, the trade-off with network costs usually makes it very worthwhile.
In order to receive a gzip-encoded response you must do two things: Set an Accept-Encoding header, and modify your user agent to contain the string gzip. Here is an example of properly formed HTTP headers for enabling gzip compression:
Accept-Encoding: gzip
User-Agent: my program (gzip)
Working with partial resources
Another way to improve the performance of your API calls is by requesting only the portion of the data that you're interested in. This lets your application avoid transferring, parsing, and storing unneeded fields, so it can use resources including network, CPU, and memory more efficiently.
Partial response
By default, the server sends back the full representation of a resource after processing requests. For better performance, you can ask the server to send only the fields you really need and get a partial response instead.
To request a partial response, use the fields request parameter to specify the fields you want returned. You can use this parameter with any request that returns response data.
Example
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Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThis document outlines techniques for enhancing application performance, focusing on reducing bandwidth and resource usage.\u003c/p\u003e\n"],["\u003cp\u003eEnabling gzip compression, by setting specific HTTP headers, minimizes bandwidth consumption, despite requiring extra CPU time for decompression.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing API calls by requesting only necessary data through partial responses, using the \u003ccode\u003efields\u003c/code\u003e parameter, improves network, CPU, and memory efficiency.\u003c/p\u003e\n"]]],[],null,["# Improve Performance\n\nThis document covers some techniques you can use to improve the performance of your application. In some cases, examples from other APIs or generic APIs are used to illustrate the ideas presented. However, the same concepts are applicable to the Campaign Manager 360 API.\n\nCompression using gzip\n----------------------\n\nAn easy and convenient way to reduce the bandwidth needed for each request is to enable gzip compression. Although this requires additional CPU time to uncompress the results, the trade-off with network costs usually makes it very worthwhile.\n\nIn order to receive a gzip-encoded response you must do two things: Set an `Accept-Encoding` header, and modify your user agent to contain the string `gzip`. Here is an example of properly formed HTTP headers for enabling gzip compression: \n\n```perl6\nAccept-Encoding: gzip\nUser-Agent: my program (gzip)\n```\n\nWorking with partial resources\n------------------------------\n\nAnother way to improve the performance of your API calls is by requesting only the portion of the data that you're interested in. This lets your application avoid transferring, parsing, and storing unneeded fields, so it can use resources including network, CPU, and memory more efficiently.\n\n### Partial response\n\nBy default, the server sends back the full representation of a resource after processing requests. For better performance, you can ask the server to send only the fields you really need and get a *partial response* instead.\n\nTo request a partial response, use the `fields` request parameter to specify the fields you want returned. You can use this parameter with any request that returns response data.\n\n#### Example"]]
