To control your bidding, you can set a maximum daily spending cap, as well as a
maximum bid cap so that your bids never exceed a specified amount. For more
information, see Spending Caps.
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Last updated 2025-04-14 UTC.
[null,null,["Last updated 2025-04-14 UTC."],[[["This information pertains exclusively to managing bids for Hotel Ads campaigns."],["Hotel Ads bidding can be managed manually through Google Ads or programmatically via the Google Ads API."],["Bid control is achieved by setting daily spending limits and maximum bid caps to constrain costs."]]],[]]