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SDK de anuncios multimedia interactivos (IMA) para iOS.
El SDK de IMA debe poder indicar cuándo los anuncios son visibles para los usuarios, de modo que pueda enviar los indicadores correctos al servidor de anuncios. IMA utiliza los informes de Vista activa para medir la visibilidad de los anuncios. En esta guía, se explica cómo funciona la generación de informes de Active View con IMA y cómo verificar que el SDK pueda capturar correctamente los indicadores de visibilidad.
Cómo funcionan los informes de Vista activa con el SDK de IMA
El publicador pasa el IMAAdDisplayContainer al constructor IMAAdsRequest.
Vista activa recibe mediciones sobre la vista.
Verifica que el SDK pueda medir la visibilidad de los anuncios
Para verificar si el SDK puede capturar indicadores de visibilidad, busca las solicitudes de red enviadas a https://pagead2.googlesyndication.com/pcs/activeview y verifica el parámetro mtos. Para obtener más información, consulta Supervisa la medición de Vista activa.
[null,null,["Última actualización: 2025-08-31 (UTC)"],[[["\u003cp\u003eThe IMA SDK uses Active View reporting to measure ad viewability, ensuring ads are visible to users before sending signals to the ad server.\u003c/p\u003e\n"],["\u003cp\u003ePublishers initialize the process by linking their ad display container and ad request, enabling Active View to measure the view.\u003c/p\u003e\n"],["\u003cp\u003eViewability can be verified by monitoring HTTP requests for \u003ccode\u003eactive_view_vide_measurable_impression\u003c/code\u003e and the \u003ccode\u003emtos\u003c/code\u003e parameter.\u003c/p\u003e\n"],["\u003cp\u003eCustom video display implementations may require layout adjustments to ensure accurate viewability metrics, with support available through the IMA support forum.\u003c/p\u003e\n"]]],[],null,["Interactive Media Ads (IMA) SDK for iOS.\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n\n1. The publisher initializes the\n [`IMAAdDisplayContainer`](/interactive-media-ads/docs/sdks/ios/client-side/reference/Classes/IMAAdDisplayContainer)\n with a view.\n\n2. The publisher passes the `IMAAdDisplayContainer` to the\n [`IMAAdsRequest`](/interactive-media-ads/docs/sdks/ios/client-side/reference/Classes/IMAAdsRequest)\n constructor.\n\n3. Active View receives measurements on the view.\n\nVerifying that the SDK can measure ad viewability\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
