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SDK do Interactive Media Ads (IMA) para iOS.
O SDK do IMA precisa saber quando os anúncios estão visíveis para os usuários para enviar os indicadores corretos de volta ao servidor de anúncios. A IMA usa os relatórios do Active View para medir a visibilidade dos anúncios. Este guia explica como os relatórios do Active View funcionam com o IMA e como verificar se o SDK consegue capturar corretamente os indicadores de visibilidade.
Como os relatórios do Active View funcionam com o SDK do IMA
O publisher transmite o IMAAdDisplayContainer para o construtor
IMAAdsRequest.
O Active View recebe medições na visualização.
Verificar se o SDK pode medir a visibilidade do anúncio
Para verificar se o SDK consegue capturar indicadores de visibilidade, procure
solicitações de rede enviadas para https://pagead2.googlesyndication.com/pcs/activeview
e verifique o parâmetro mtos. Para mais informações, consulte
Monitorar a medição do Active View.
[null,null,["Última atualização 2025-08-31 UTC."],[[["\u003cp\u003eThe IMA SDK uses Active View reporting to measure ad viewability, ensuring ads are visible to users before sending signals to the ad server.\u003c/p\u003e\n"],["\u003cp\u003ePublishers initialize the process by linking their ad display container and ad request, enabling Active View to measure the view.\u003c/p\u003e\n"],["\u003cp\u003eViewability can be verified by monitoring HTTP requests for \u003ccode\u003eactive_view_vide_measurable_impression\u003c/code\u003e and the \u003ccode\u003emtos\u003c/code\u003e parameter.\u003c/p\u003e\n"],["\u003cp\u003eCustom video display implementations may require layout adjustments to ensure accurate viewability metrics, with support available through the IMA support forum.\u003c/p\u003e\n"]]],[],null,["Interactive Media Ads (IMA) SDK for iOS.\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n\n1. The publisher initializes the\n [`IMAAdDisplayContainer`](/interactive-media-ads/docs/sdks/ios/client-side/reference/Classes/IMAAdDisplayContainer)\n with a view.\n\n2. The publisher passes the `IMAAdDisplayContainer` to the\n [`IMAAdsRequest`](/interactive-media-ads/docs/sdks/ios/client-side/reference/Classes/IMAAdsRequest)\n constructor.\n\n3. Active View receives measurements on the view.\n\nVerifying that the SDK can measure ad viewability\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
