商店评分合作伙伴要求
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
这些要求适用于在合作伙伴网站上收集和显示的所有评价,无论这些评价是否发送给 Google。这些更新后的要求适用于自 2020 年 7 月起收集的评价。
“收集所有评价”功能的要求
- 商家不得提供财物奖励来诱使客户撰写任何类型的评价。
- 这包括但不限于免费小样、礼品卡、日后购物折扣优惠或任何具有货币价值的物品。
- 如果评价服务提供商发现商家提供过奖励,则应从 Feed 中移除相应评价,并通过此表单通知 Google。
- 用户必须在收到邀请后的 90 天内完成评价。如果系统支持修改评价,则用户可以在这 90 天后修改评价。
- 所有的商家评分都必须以 1-5 分或 1-10 分的范围打分。
- 只有评价服务提供商直接收集的评价才应通过 Google 信息流发送,或者显示在评价服务提供商的商家页面上并作为评分依据。
- 从其他评价服务提供商爬取或导入的评价,或者由商家直接收集的评价,均不得通过 Google 信息流发送或显示在商家页面上并作为评分依据。
- 在商家网站上收集的评价必须由评价服务提供商直接收集,而不能由商家收集再传送给评价服务提供商。
- 评价服务提供商不得与代表他们收集并显示评价的其他公司合作。
- 每个符合商店评分条件的商家都必须提供一个可通过搜索引擎找到并且可供大众访问的页面,并在该页面显示所有评价。例如,商家页面应包含在共享给搜索引擎的站点地图中。
- 商家停止使用特定评价服务提供商收集评价后,绝不应删除商家网页和相应评价,并且应继续在向 Google 提交的信息流中包含之前的评价,除非评价因违反内容指南而被删除,或应用户要求而被删除。例如,如果商家更换评价服务提供商,则原评价服务提供商应维护一个网页来显示之前为该商家收集的评价,并继续在 Google 信息流中提交这些评价。
公平的审核政策
- 商家无法移除或审核对自己的评价。
- 仅当评价包含仇恨、暴力、不当内容、广告或垃圾内容、偏离主题或涉及利益冲突时,才应予以举报并移除。
- 评价服务提供商必须制定一套关于移除用户评价的要求,并通过评价计划的 Google 联系人或使用此表单将这些要求告知 Google。
- 评价者可以随时删除评价。
- 如果某条用户评价正在接受审查,您仍然必须通过 Google Feed 发送该评价。
- 公平的审核政策适用于所有评价,包括商家征求的评价和客户主动发送的评价。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-07-26。
[null,null,["最后更新时间 (UTC):2025-07-26。"],[[["\u003cp\u003eAll reviews collected and displayed on partner sites, regardless of origin, must adhere to these requirements.\u003c/p\u003e\n"],["\u003cp\u003eMerchants cannot offer incentives for reviews and reviews must be collected within 90 days of invitation.\u003c/p\u003e\n"],["\u003cp\u003eOnly reviews directly collected by the review provider should be submitted to Google or displayed on merchant pages.\u003c/p\u003e\n"],["\u003cp\u003eMerchants cannot moderate reviews; removals are limited to violations of content guidelines or user requests.\u003c/p\u003e\n"],["\u003cp\u003eAll reviews are subject to fair moderation policies and must be sent to Google, even during investigation.\u003c/p\u003e\n"]]],[],null,["# Store Rating Partner Requirements\n\nThese requirements apply to all reviews collected and displayed on partner sites, regardless of whether they are sent to Google. These updated requirements apply to reviews collected beginning July 2020.\n\nRequirements for All Review Collection\n--------------------------------------\n\n1. Merchants are not allowed to offer their customers financial incentives to write reviews of any kind.\n 1. This includes but is not limited to free samples, gift cards, discounts on future purchases, or anything of monetary value.\n 2. If a review provider discovers a merchant has offered incentives, these reviews should be removed from the feed and Google should be notified via [this form](https://support.google.com/merchants/contact/seller_ratings_cuf).\n2. Users must complete their review within 90 days of receiving an invitation. If review editing is supported, reviews can be edited past the 90 days.\n3. All merchant ratings must be collected on a 1-5 or 1-10 scale.\n4. Only reviews directly collected by a review provider should be sent through the Google feed or displayed and factored into ratings on a review provider's merchant page.\n 1. Scraped or imported reviews from another review provider or directly collected by the merchant should never be sent through the Google feed or displayed and factored into ratings on the merchant page.\n 2. Reviews collected on a merchant's site must be directly collected by the review provider and can not be collected by the merchant and then passed to the review provider.\n 3. Review providers are not allowed to partner with other companies that collect reviews and display those reviews on their behalf.\n5. Each merchant eligible for store ratings must have a page that is public, visible, and discoverable via search engines with all reviews shown. For example, the merchant pages should be included in the sitemap shared with search engines.\n6. Merchant pages and corresponding reviews should never be deleted after a merchant stops collecting reviews with a given review provider and the previous reviews should continue to be included in feeds to Google, except where reviews are deleted for content guideline violations or at a user's request. For example, if a merchant switches review providers, the original reviews provider should maintain a page with the reviews previously collected for that merchant and continue to submit those reviews in their feed to Google.\n\nFair Moderation Policies\n------------------------\n\n1. Merchants are not able to remove or moderate their reviews.\n2. Reviews may be flagged and will be removed **only if** the content contains hateful, violent, or inappropriate content, advertising or spam, is off-topic, or contains conflicts of interest.\n3. The review provider must have a set of requirements for removing user reviews and those requirements must be shared with Google via your Google point of contact for the reviews program or using [this form](https://support.google.com/merchants/contact/seller_ratings_cuf).\n4. Reviewers have the ability to delete reviews at any time.\n5. When a user review is undergoing investigation, the review still must be sent through Google feeds.\n6. The fair moderation policies apply to all reviews, including solicited and unsolicited."]]