4.2 制作广告系列
简介
成功完成前面的步骤后，您就可以启用 让商家可以制作效果最大化零售广告系列并使用机器 学习做出最明智的决定来投放每个广告。
了解广告客户必须在 Google Ads 界面中手动执行哪些操作 制作效果最大化广告系列，请参阅制作效果最大化广告系列。 本部分将介绍如何使用 Google Ads API 来启用 广告客户来制作用于投放购物广告的效果最大化广告系列。
只有基本的广告系列功能可以为您的 广告系列带来最大价值 同时尽可能降低实现复杂性。 部分。对于每个广告系列，我们建议您提供以下三项 自定义选项：
广告系列名称：广告系列在报表中的显示方式。
预算：广告系列应平均支出的金额。
地理位置定位：广告系列应在其中投放广告的位置。
此外，您需要在后端再指定几个参数 。
出价策略
自动出价策略指定了在设置 出价。对于效果最大化广告系列，可以使用两种出价策略：
尽可能提高转化次数：广告系列会在指定预算范围内尽可能争取更多转化次数（例如购买次数）。
尽可能提高转化价值（推荐）：广告系列会努力争取尽可能高的转化价值 转化的总货币价值（例如，在 购买）的转化价值 跟踪设置。
为了简化技术复杂性和商家体验，我们 建议您选择“尽可能提高转化价值”代表您的 商家，未设置目标广告支出回报率。这与 通过重定向选项指定
素材资源组和产品信息组
素材资源组用于存储广告系列中的广告素材元素， 例如商品、图片、视频对于基础要素，只有 Merchant Center 也在保修范围内。因此，每个素材资源组只需制作一个素材资源组 您可以在后端代表商家创建此广告系列。
通过产品信息组，商家可以将广告系列中的产品细分为不同的组 （例如，仅宣传指定产品）。这是一项高级功能 不建议在基础要素中使用，但每个广告系列都必须 至少一个产品信息组。因此，每个产品/服务只需要一个产品信息组 您可以在后端代表商家创建此广告系列。
用户体验指南
本部分的第一部分讨论创建第一个 在 Google Ads 新手入门流程中设置广告系列。第二部分介绍 如何制作更多广告系列。如果您 可让商家对广告系列进行地理位置定位。
在 Google Ads 新手入门期间制作广告系列
关联 Google Ads 账号后，系统会提示用户设置 效果最大化广告系列：
广告系列名称可以预先填充一个有意义的名称，例如 采用您的商店开设平台名称的效果最大化广告系列。
另外，我们还建议您提供广告外观的预览， 简要说明效果最大化广告系列的运作方式。Google Ads API 不提供生成广告预览的方法，因此您必须 自己动手。没有必要让它变得像素化，因为 广告类型可能会发生变化。
如果商家有资格使用优惠券，则应在 提示。
此时，请务必同时提供购物广告政策的链接 流程。
您也可以选择允许商家对广告系列进行地理位置定位。
商家进入广告系列设置步骤时，可能会出现两种情况：
未设置结算。创建新的 Google Ads 账号时 已纳入此流程的一部分
已经为关联的 Google Ads 账号（例如， 商家重复使用了之前用于投放广告的 Google Ads 账号 其他类型的广告系列）。
Google Ads 应该已经发现不正确的结算情况 账号关联步骤。场景 1 和场景 2 之间的唯一区别是 行为和主要操作的号召性用语 (CTA)：
对于场景 1，CTA 应为“设置结算信息”并打开 弹出式窗口。您提供结算信息并关闭弹出式窗口后，继续 点击“查看并完成设置”操作。
对于场景 2，CTA 应为“继续”然后直接继续 点击“查看并完成设置”操作。
以下示例展示了在场景 1 中广告系列设置步骤的可能外观。
应就广告系列名称、 产品和预算。其外观示例如下。
如果商家输入的预算低于该国家/地区建议的阈值 投放广告时，发送通知，告知他们最低预算建议。 下文给出了此方法可能的外观建议。
完成广告系列设置步骤并提供结算信息后 （如有必要），用户将继续“检查并完成”操作。用户 有机会在发布前最后一次检查他们的广告系列设置 。此步骤中的界面可能如下所示：
退出新手入门流程后，建议您向用户显示预览 思考接下来会发生什么。相关示例如下所示。
退出初始配置阶段后，商家应被定向到概览页面 页面。其外观示例如下。
展示广告系列和制作更多广告系列
您的界面应该能够显示多个广告系列，因为商家可能 现有的效果最大化广告系列，或者想要制作多个广告系列， 尤其是在您允许他们进行地理位置定位的情况下。示例：允许商家 地理位置定位界面如下所示。请务必确保地理位置定位条件 范围小于商家投放广告的国家/地区。
如果商家投放了多个广告系列，请在以下网站上汇总广告指标： “概览”页其外观示例如下。
在 Google Ads 详细信息视图中列出各个广告系列。此示例说明了 如下所示。
建议您使用 Google Ads 详细信息视图 广告系列。该流程的 动画效果。请注意，动画会跳过填写预算信息的步骤 因为本指南前面已经介绍了这一部分。
技术指南
将 Google Ads 账号与 Merchant Center 账号相关联后， 可以按照以下步骤制作零售专用效果最大化广告系列：
- 创建预算操作
- 创建广告系列操作
- 创建广告系列条件
- 使用产品信息组过滤条件创建素材资源组
- 替换转化目标
- 一起发送所有操作
请注意，以下内容适用于管理效果最大化广告系列：
您使用的 Google Ads API 版本不得低于 9
您必须在单个 mutate 请求中发送所有 mutate 操作。因此， 你首先需要创建所有 mutate 操作，然后将这些操作一起发送 发送到 Google Ads API
您创建的所有操作都需要使用临时 ID 一个 mutate 请求，并且这些操作使用这些 mutate 请求， 临时 ID 来告知 Google 它们是同属一个的。
组名称
如果您的商家有机会访问 Google Ads 平台 那么您不妨更慎重地选择广告系列名称 很明显，作为合作伙伴的您是通过程序化方式制作了广告系列。这个 会告知商家最好在 在您的平台内，而不是在 Google Ads 平台中。例如，即使您 允许商家自定义名称，您可以在名称前 “Created by platform X”。
第 1 步：创建预算操作
可以在创建广告系列预算中找到代码示例，因此在这里我们只 并突出显示最重要的要点：
与所有其他广告系列一样，效果最大化广告系列也需要预算，但 但存在以下限制：
- 预算必须具有 DAILY 预算周期。
- 无法共享预算。
预算的投放方式是“标准”。标准投放会将 账号在一天当中的预期广告效果，并且能更好地最大限度地 在不超出平均每日预算的前提下
如本部分前面所述，您需要在 您创建的所有操作因此，在代码示例中，您可以看到 预算的资源名称中设置了
_BUDGET_TEMPORARY_ID，因此可以 广告系列在后续步骤中引用的数据
第 2 步：制作广告系列和出价策略
您可以参阅 制作广告系列和出价策略，了解如何创建标准 效果最大化广告系列。以下是一些其他注意事项：
该代码示例使用尽可能提高转化价值出价策略， 建议您在“基础”部分使用以下选项。采用“最大化” 转化价值，您可以选择指定目标广告支出回报率， 广告支出）。即使您选择不指定广告支出回报率目标值 则必须设置此属性，除非您使用 Java。在 Java 中，您可以：
setMaximizeConversionValue(MaximizeConversionValue.newBuilder().build())在未来的版本中，您可以考虑将尽可能提高转化次数出价策略作为 另一种出价策略选项，并且可以设置目标每次转化费用。
网址扩展功能可让广告系列定位整个网域，而不仅仅是 广告客户的 Merchant Center 中指定的网址。我们建议您 使用最终到达网址扩展功能，让广告系列在覆盖面上不受限， 最终的性能。请注意，这也意味着 页面。
start_date和end_date是可选的。
对于零售专用效果最大化广告系列，您还必须为
ShoppingSetting 替换为以下字段，并将其添加到广告系列。
这会指定您要使用的 Merchant Center 账号以及
您希望在该账号中使用的商品 Feed。如
制作效果最大化零售广告系列，您需要进行设置
ShoppingSetting 字段：
merchant_id（必需）：创建 包含要宣传的产品。feed_label（必填）：如果您有可能 使用包含旧版商品 Feed 的现有 Merchant Center 账号的商家，您可以 应使用“feed_label”指明您希望广告系列使用相应产品 Feed；这映射到 Content API 中的DatafeedTarget。
以下示例展示了制作零售专用效果最大化广告系列的操作示例 广告系列和出价策略的大致流程这种方法假设 Merchant Center 账号中有一个产品 Feed（即您管理的那个）， 因此不会设置 feed_label
Python
mutate_operation = googleads_client.get_type("MutateOperation")
campaign = mutate_operation.campaign_operation.create
campaign.name = f"Performance Max campaign #{uuid4()}"
campaign.status = googleads_client.enums.CampaignStatusEnum.ENABLED
campaign.advertising_channel_type = ( googleads_client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
)
# Add Merchant Center ID to create a Performance Max for Retail
# campaign. This ID should be linked to the Ads account
# where you are creating the campaign
campaign.shopping_setting.merchant_id = int(google_merchant_id)
campaign.maximize_conversion_value.target_roas = None
# Set the Final URL expansion opt out. This option is specific to
# Performance Max campaigns. If opted out (True), only the
# final URLs in the asset group or URLs specified in the
# advertiser's Google Merchant Center or business data feeds are
# targeted.
# If opted in (False), the entire domain will be targeted.
# For best results, set this value to false to opt in and allow
# URL expansions. You can optionally add exclusions to limit
# traffic to parts of your website.
campaign.url_expansion_opt_out = False
# Assign the resource name with a temporary ID.
campaign_service = googleads_client.get_service("CampaignService")
campaign.resource_name = campaign_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
# Set the budget using the given budget resource name.
campaign.campaign_budget = campaign_service.campaign_budget_path(
customer_id, _BUDGET_TEMPORARY_ID
)
print("mutate_operation for step 2 - campaign and bidding strategy creation")
print(mutate_operation)
return mutate_operation
第 3 步：创建广告系列条件
您可以在创建广告系列条件部分中查看代码示例，如下所示 最重要的一点：
如代码示例所示，您必须先启动所需的所有服务 然后再继续配置广告系列条件“LOCATION”和“LANGUAGE”。
设置 LOCATION 广告系列定位条件时，您可为以下地理位置添加排除性定位条件： 通过将
campaign_criterion.negative设置为 正确。请务必使用第 2 步中的同一临时 ID，以告知 Google 广告系列。
第 4 步：使用产品信息组过滤条件创建素材资源组
如创建效果最大化广告系列素材资源组中所述，素材资源组 以一个主题为中心或与一个目标受众群体相关的素材资源集合。通过 素材资源组用于组合您的所有广告 了解您的广告目标适用的广告格式。
您可以使用购物信息组将产品分组， 包含或排除一组商品。它可用来过滤一组 可在广告系列中展示的产品。
如需查看创建多个产品信息组的代码示例，请访问
效果最大化广告系列产品信息组，但对于基础要素而言，
建议您设置一个广告系列来定位到商家的所有产品/服务
产品。因此，下面提供了一个更简单的代码示例。您必须在代码中添加
包含所有商品的 AssetGroupListingGroupFilter 根节点。否则
广告就不会投放
Python
googleads_service = googleads_client.get_service("GoogleAdsService")
operations = []
# Create the AssetGroup
mutate_operation = googleads_client.get_type("MutateOperation")
asset_group = mutate_operation.asset_group_operation.create
asset_group.name = f"Performance Max asset group #{uuid4()}"
asset_group.campaign = googleads_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
asset_group.status = googleads_client.enums.AssetGroupStatusEnum.ENABLED
asset_group.resource_name = googleads_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
operations.append(mutate_operation)
# Create a listing group and link it to the AssetGroup.
# The way you link a listing group to an AssetGroup is different
# than when you are linking headlines, descriptions, images, etc
# where you set the field_type of the asset_group_asset as HEADLINE, for example.
# https://developers.google.com/google-ads/api/reference/rpc/v13/AssetGroupListingGroupFilter
mutate_operation = googleads_client.get_type("MutateOperation")
asset_group_listing_group = mutate_operation.asset_group_listing_group_filter_operation.create
asset_group_listing_group.asset_group = googleads_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
asset_group_listing_group.type_ = googleads_client.enums.ListingGroupFilterTypeEnum.UNIT_INCLUDED
# here are other options for ListingGroupFilterTypeEnum
# https://developers.google.com/google-ads/api/reference/rpc/v13/ListingGroupFilterTypeEnum.ListingGroupFilterType
asset_group_listing_group.vertical = googleads_client.enums.ListingGroupFilterVerticalEnum.SHOPPING
operations.append(mutate_operation)
print("mutate_operation for step 4 - create asset group and product group attached to that asset group")
print(operations)
return operations
您可以向素材资源组添加标题、广告内容描述甚至图片， 提升广告系列效果。不过，由于没有 零售专用效果最大化广告系列，但我们不建议将其作为基础要素使用。
第 5 步：覆盖转化目标
如“转化跟踪”部分所述，如果您允许 商家使用现有的 Google Ads 账号，我们强烈建议您 您需要在广告系列一级设置转化目标。这可以通过使用 在客户一级或账号一级设置转化目标如果未设置广告系列级 已设置转化目标，广告系列默认采用客户级转化 目标。
您可以在更新广告系列转化目标中找到代码示例。首先， 您必须获取账号的转化目标。然后，您可以遍历 转化目标，并检查每个目标是否旨在提高线上销售额（即 类别：PURCHASE，来源：WEBSITE）。如果不是，请将可出价性设置为 False。如果 请将可出价性设置为“True”。这样可确保效果最大化广告系列 以提升线上销售额为目标进行优化。
第 6 步：一起发送所有 mutate 操作
最后，您必须一起发送所有 Mutate 操作。如代码所示
操作的顺序很重要，因为它们取决于
其他。例如，performance_max_campaign_operation 使用以下日期范围的数据：
campaign_budget_operation和campaign_criterion_operations使用以下日期范围的数据：
performance_max_campaign_operation。
Python
ga_service = googleads_client.get_service("GoogleAdsService")
response = ga_service.mutate(
customer_id=customer_id,
mutate_operations=[
# It's important to create the entities in this order
# because they depend on each other
campaign_budget_operation, # Step 1
performance_max_campaign_operation, # Step 2
# Expand the list of multiple operations into the list of
# other mutate operations
*campaign_criterion_operations, # Step 3
*asset_group_operations, # Step 4
*conversion_goal_operations, # Step 5
],
)
成功制作广告系列后，API 会返回如下内容：
Python
mutate_operation_responses {
campaign_budget_result {
resource_name: "customers/7244690427/campaignBudgets/10689184019"
}
}
mutate_operation_responses {
campaign_result {
resource_name: "customers/7244690427/campaigns/16822128600"
}
}
mutate_operation_responses {
campaign_criterion_result {
resource_name: "customers/7244690427/campaignCriteria/16822128600~20009"
}
}
mutate_operation_responses {
campaign_criterion_result {
resource_name: "customers/7244690427/campaignCriteria/16822128600~20024"
}
}
mutate_operation_responses {
campaign_criterion_result {
resource_name: "customers/7244690427/campaignCriteria/16822128600~1003"
}
}
mutate_operation_responses {
asset_group_result {
resource_name: "customers/7244690427/assetGroups/6444254998"
}
}
mutate_operation_responses {
asset_group_listing_group_filter_result {
resource_name: "customers/7244690427/assetGroupListingGroupFilters/6444254998~6454725458"
}
}
mutate_operation_responses {
campaign_conversion_goal_result {
resource_name: "customers/7244690427/campaignConversionGoals/16822128600~PURCHASE~WEBSITE"
}
}
节省广告系列的 resource_name 和预算，因为您需要在时机
修改广告系列设置和生成报告。
Java
// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.shoppingads;
import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.lib.utils.FieldMasks;
import com.google.ads.googleads.v17.common.ImageAsset;
import com.google.ads.googleads.v17.common.LanguageInfo;
import com.google.ads.googleads.v17.common.LocationInfo;
import com.google.ads.googleads.v17.common.MaximizeConversionValue;
import com.google.ads.googleads.v17.common.TextAsset;
import com.google.ads.googleads.v17.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType;
import com.google.ads.googleads.v17.enums.AssetFieldTypeEnum.AssetFieldType;
import com.google.ads.googleads.v17.enums.AssetGroupStatusEnum.AssetGroupStatus;
import com.google.ads.googleads.v17.enums.BudgetDeliveryMethodEnum.BudgetDeliveryMethod;
import com.google.ads.googleads.v17.enums.CampaignStatusEnum.CampaignStatus;
import com.google.ads.googleads.v17.enums.ConversionActionCategoryEnum.ConversionActionCategory;
import com.google.ads.googleads.v17.enums.ConversionOriginEnum.ConversionOrigin;
import com.google.ads.googleads.v17.enums.ListingGroupFilterListingSourceEnum.ListingGroupFilterListingSource;
import com.google.ads.googleads.v17.enums.ListingGroupFilterTypeEnum.ListingGroupFilterType;
import com.google.ads.googleads.v17.errors.GoogleAdsError;
import com.google.ads.googleads.v17.errors.GoogleAdsException;
import com.google.ads.googleads.v17.resources.Asset;
import com.google.ads.googleads.v17.resources.AssetGroup;
import com.google.ads.googleads.v17.resources.AssetGroupAsset;
import com.google.ads.googleads.v17.resources.AssetGroupListingGroupFilter;
import com.google.ads.googleads.v17.resources.Campaign;
import com.google.ads.googleads.v17.resources.Campaign.ShoppingSetting;
import com.google.ads.googleads.v17.resources.CampaignBudget;
import com.google.ads.googleads.v17.resources.CampaignConversionGoal;
import com.google.ads.googleads.v17.resources.CampaignCriterion;
import com.google.ads.googleads.v17.resources.CustomerConversionGoal;
import com.google.ads.googleads.v17.services.AssetGroupAssetOperation;
import com.google.ads.googleads.v17.services.AssetGroupListingGroupFilterOperation;
import com.google.ads.googleads.v17.services.AssetGroupOperation;
import com.google.ads.googleads.v17.services.AssetOperation;
import com.google.ads.googleads.v17.services.CampaignBudgetOperation;
import com.google.ads.googleads.v17.services.CampaignConversionGoalOperation;
import com.google.ads.googleads.v17.services.CampaignCriterionOperation;
import com.google.ads.googleads.v17.services.CampaignOperation;
import com.google.ads.googleads.v17.services.GoogleAdsRow;
import com.google.ads.googleads.v17.services.GoogleAdsServiceClient;
import com.google.ads.googleads.v17.services.GoogleAdsServiceClient.SearchPagedResponse;
import com.google.ads.googleads.v17.services.MutateGoogleAdsResponse;
import com.google.ads.googleads.v17.services.MutateOperation;
import com.google.ads.googleads.v17.services.MutateOperationResponse;
import com.google.ads.googleads.v17.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import com.google.common.io.ByteStreams;
import com.google.protobuf.ByteString;
import com.google.protobuf.Descriptors.FieldDescriptor;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.net.URL;
import java.util.ArrayList;
import java.util.List;
import java.util.Map.Entry;
import java.util.stream.Collectors;
import org.joda.time.DateTime;
/**
* This example shows how to create a Performance Max retail campaign.
*
* <p>This will be created for "All products".
*
* <p>For more information about Performance Max retail campaigns, see
* https://developers.google.com/google-ads/api/docs/performance-max/retail
*
* <p>Prerequisites: - You need to have access to a Merchant Center account. You can find
* instructions to create a Merchant Center account here:
* https://support.google.com/merchants/answer/188924. This account must be linked to your Google
* Ads account. The integration instructions can be found at:
* https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center - You need your
* Google Ads account to track conversions. The different ways to track conversions can be found
* here: https://support.google.com/google-ads/answer/1722054. - You must have at least one
* conversion action in the account. For more about conversion actions, see
* https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions
*/
public class AddPerformanceMaxRetailCampaign {
// We specify temporary IDs that are specific to a single mutate request. Temporary IDs are always
// negative and unique within one mutate request.
//
// <p>See https://developers.google.com/google-ads/api/docs/mutating/best-practices for further
// details.
//
// <p>These temporary IDs are fixed because they are used in multiple places.
private static final int BUDGET_TEMPORARY_ID = -1;
private static final int PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID = -2;
private static final int ASSET_GROUP_TEMPORARY_ID = -3;
// There are also entities that will be created in the same request but do not
// need to be fixed temporary IDs because they are referenced only once.
private static long temporaryId = ASSET_GROUP_TEMPORARY_ID - 1;
private static class AddPerformanceMaxRetailCampaignParams extends CodeSampleParams {
@Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
private Long customerId;
@Parameter(
names = ArgumentNames.MERCHANT_CENTER_ACCOUNT_ID,
required = true,
description = "The Merchant Center account ID.")
private long merchantCenterAccountId;
@Parameter(
names = ArgumentNames.SALES_COUNTRY,
description = "The sales country of products to include in the campaign.")
private String salesCountry = "US";
@Parameter(
names = ArgumentNames.FINAL_URL,
required = true,
description =
"The final url for the generated ads. Must have the same domain as the Merchant Center"
+ " account.")
private String finalUrl;
}
public static void main(String[] args) throws IOException {
AddPerformanceMaxRetailCampaignParams params = new AddPerformanceMaxRetailCampaignParams();
if (!params.parseArguments(args)) {
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
params.merchantCenterAccountId = Long.parseLong("INSERT_MERCHANT_CENTER_ACCOUNT_ID_HERE");
params.finalUrl = "INSERT_FINAL_URL_HERE";
// Optionally set the sales country.
// params.salesCountry = "INSERT_SALES_COUNTRY_HERE";
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new AddPerformanceMaxRetailCampaign()
.runExample(
googleAdsClient,
params.customerId,
params.merchantCenterAccountId,
params.salesCountry,
params.finalUrl);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Runs the example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @param merchantCenterAccountId the Merchant Center account ID.
* @param salesCountry sales country of products to include in the campaign.
* @param finalUrl final URL for the asset group of the campaign.
*/
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long merchantCenterAccountId,
String salesCountry,
String finalUrl)
throws IOException {
// This campaign will override the customer conversion goals. For more information see
// https://developers.google.com/google-ads/api/docs/conversions/goals/campaign-goals.
// Retrieve the current list of customer conversion goals.
List<CustomerConversionGoal> customerConversionGoals =
getCustomerConversionGoals(googleAdsClient, customerId);
// Performance Max campaigns require that repeated assets such as headlines
// and descriptions be created before the campaign.
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets
//
// Creates the headlines.
List<String> headlines = ImmutableList.of("Travel", "Travel Reviews", "Book travel");
List<String> headlineAssetResourceNames =
createMultipleTextAssets(googleAdsClient, customerId, headlines);
// Creates the descriptions.
List<String> descriptions = ImmutableList.of("Take to the air!", "Fly to the sky!");
List<String> descriptionAssetResourceNames =
createMultipleTextAssets(googleAdsClient, customerId, descriptions);
// The below methods create and return MutateOperations that we later
// provide to the GoogleAdsService.Mutate method in order to create the
// entities in a single request. Since the entities for a Performance Max
// campaign are closely tied to one-another, it's considered a best practice
// to create them in a single Mutate request, so they all complete
// successfully or fail entirely, leaving no orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
List<MutateOperation> mutateOperations = new ArrayList<>();
mutateOperations.add(createCampaignBudgetOperation(customerId));
mutateOperations.add(
createPerformanceMaxCampaignOperation(customerId, merchantCenterAccountId, salesCountry));
mutateOperations.addAll(createCampaignCriterionOperations(customerId));
String assetGroupResourceName = ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID);
mutateOperations.add(createAssetGroupOperation(customerId, assetGroupResourceName, finalUrl));
// Retail Performance Max campaigns require listing groups, which are created via the
// AssetGroupListingGroupFilter resource.
mutateOperations.add(createAssetGroupListingGroupFilterOperation(assetGroupResourceName));
mutateOperations.addAll(
createAssetAndAssetGroupAssetOperations(
customerId,
assetGroupResourceName,
headlineAssetResourceNames,
descriptionAssetResourceNames));
mutateOperations.addAll(createConversionGoalOperations(customerId, customerConversionGoals));
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
MutateGoogleAdsResponse response =
googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
printResponseDetails(response);
}
}
/** Creates a MutateOperation that creates a new CampaignBudget. */
private MutateOperation createCampaignBudgetOperation(long customerId) {
CampaignBudget campaignBudget =
CampaignBudget.newBuilder()
.setName("Performance Max retail campaign budget #" + getPrintableDateTime())
// The budget period already defaults to DAILY.
.setAmountMicros(50_000_000)
.setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
// A Performance Max campaign cannot use a shared campaign budget.
.setExplicitlyShared(false)
// Set a temporary ID in the budget's resource name, so it can be referenced
// by the campaign in later steps.
.setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
.build();
return MutateOperation.newBuilder()
.setCampaignBudgetOperation(
CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build())
.build();
}
/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(
long customerId, long merchantCenterAccountId, String salesCountry) {
Campaign performanceMaxCampaign =
Campaign.newBuilder()
.setName("Performance Max retail campaign #" + getPrintableDateTime())
// Sets the campaign status as PAUSED. The campaign is the only entity in
// the mutate request that should have its status set.
.setStatus(CampaignStatus.PAUSED)
// All Performance Max campaigns have an advertising_channel_type of
// PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
.setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
// Bidding strategy must be set directly on the campaign.
// Setting a portfolio bidding strategy by resource name is not supported.
// Max Conversion and Maximize Conversion Value are the only strategies
// supported for Performance Max campaigns.
// An optional ROAS (Return on Advertising Spend) can be set for
// maximize_conversion_value. The ROAS value must be specified as a ratio in
// the API. It is calculated by dividing "total value" by "total spend".
// For more information on Maximize Conversion Value, see the support
// article: http://support.google.com/google-ads/answer/7684216.
// A targetRoas of 3.5 corresponds to a 350% return on ad spend.
// For first time users, it's recommended not to set a target ROAS value. Although
// the target ROAS value is optional, you still need to define the enclosing
// maximize_conversion_value.
.setMaximizeConversionValue(
MaximizeConversionValue.newBuilder()
// .setTargetRoas(3.5)
.build())
// Below is what you would use if you want to maximize conversions:
// .setMaximizeConversions(
// MaximizeConversions.newBuilder()
// // The target CPA is optional. This is the average amount that you would like
// // to spend per conversion action.
// // .setTargetCpaMicros(1_000_000)
// .build())
// Sets the shopping settings.
.setShoppingSetting(
ShoppingSetting.newBuilder()
.setMerchantId(merchantCenterAccountId)
// Optional: To use products only from a specific feed, set FeedLabel to the
// feed label used in Merchant Center. See:
// https://support.google.com/merchants/answer/12453549.
// Removing the feedLabel field will use products from all feeds.
// .setFeedLabel("INSERT_FEED_LABEL_HERE")
.build())
// Sets the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (true), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
//
// If opted in (false), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
//
// Sets to true for this Retail campaign so the final URLs will be limited to those
// explicitly surfaced via Google Merchant Center.
.setUrlExpansionOptOut(true)
// Assigns the resource name with a temporary ID.
.setResourceName(
ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
// Sets the budget using the given budget resource name.
.setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
// Optional fields.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
.build();
return MutateOperation.newBuilder()
.setCampaignOperation(
CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
.build();
}
/** Creates a list of MutateOperations that create new campaign criteria. */
private List<MutateOperation> createCampaignCriterionOperations(long customerId) {
String campaignResourceName =
ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
List<CampaignCriterion> campaignCriteria = new ArrayList<>();
// Sets the LOCATION campaign criteria.
// Targets all of New York City except Brooklyn.
// Location IDs are listed here:
// https://developers.google.com/google-ads/api/reference/data/geotargets
// and they can also be retrieved using the GeoTargetConstantService as shown
// here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
campaignCriteria.add(
CampaignCriterion.newBuilder()
.setCampaign(campaignResourceName)
// Adds one positive location target for New York City (ID=1023191), specifically adding
// the positive criteria before the negative one.
.setLocation(
LocationInfo.newBuilder()
.setGeoTargetConstant(ResourceNames.geoTargetConstant(1023191))
.build())
.setNegative(false)
.build());
// Next adds the negative target for Brooklyn (ID=1022762).
campaignCriteria.add(
CampaignCriterion.newBuilder()
.setCampaign(campaignResourceName)
.setLocation(
LocationInfo.newBuilder()
.setGeoTargetConstant(ResourceNames.geoTargetConstant(1022762))
.build())
.setNegative(true)
.build());
// Sets the LANGUAGE campaign criterion.
campaignCriteria.add(
CampaignCriterion.newBuilder()
.setCampaign(campaignResourceName)
// Sets the language.
// For a list of all language codes, see:
// https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
.setLanguage(
LanguageInfo.newBuilder()
.setLanguageConstant(ResourceNames.languageConstant(1000)) // English
.build())
.build());
// Returns a list of mutate operations with one operation per criterion.
return campaignCriteria.stream()
.map(
criterion ->
MutateOperation.newBuilder()
.setCampaignCriterionOperation(
CampaignCriterionOperation.newBuilder().setCreate(criterion).build())
.build())
.collect(Collectors.toList());
}
/**
* Creates multiple text assets and returns the list of resource names.
*
* <p>These repeated assets must be created in a separate request prior to creating the campaign.
*/
private List<String> createMultipleTextAssets(
GoogleAdsClient googleAdsClient, long customerId, List<String> texts) {
List<MutateOperation> mutateOperations = new ArrayList<>();
for (String text : texts) {
Asset asset = Asset.newBuilder().setTextAsset(TextAsset.newBuilder().setText(text)).build();
AssetOperation assetOperation = AssetOperation.newBuilder().setCreate(asset).build();
mutateOperations.add(MutateOperation.newBuilder().setAssetOperation(assetOperation).build());
}
List<String> assetResourceNames = new ArrayList<>();
// Creates the service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Sends the operations in a single Mutate request.
MutateGoogleAdsResponse response =
googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
for (MutateOperationResponse result : response.getMutateOperationResponsesList()) {
if (result.hasAssetResult()) {
assetResourceNames.add(result.getAssetResult().getResourceName());
}
}
printResponseDetails(response);
}
return assetResourceNames;
}
/** Creates a MutateOperation that create a new AssetGroup. */
private MutateOperation createAssetGroupOperation(
long customerId, String assetGroupResourceName, String finalUrl) {
List<MutateOperation> mutateOperations = new ArrayList<>();
String campaignResourceName =
ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
// Creates the AssetGroup.
AssetGroup assetGroup =
AssetGroup.newBuilder()
.setName("Performance Max retail asset group #" + getPrintableDateTime())
.setCampaign(campaignResourceName)
.addFinalUrls(finalUrl)
.addFinalMobileUrls(finalUrl)
.setStatus(AssetGroupStatus.PAUSED)
.setResourceName(assetGroupResourceName)
.build();
AssetGroupOperation assetGroupOperation =
AssetGroupOperation.newBuilder().setCreate(assetGroup).build();
return MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build();
}
/** Creates a list of MutateOperations that create a new AssetGroup. */
private List<MutateOperation> createAssetAndAssetGroupAssetOperations(
long customerId,
String assetGroupResourceName,
List<String> headlineAssetResourceNames,
List<String> descriptionAssetResourceNames)
throws IOException {
List<MutateOperation> mutateOperations = new ArrayList<>();
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets
// An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
// and providing:
// the resource name of the AssetGroup
// the resource name of the Asset
// the field_type of the Asset in this AssetGroup.
// To learn more about AssetGroups, see
// https://developers.google.com/google-ads/api/docs/performance-max/asset-groups
// Links the previously created multiple text assets.
// Links the headline assets.
for (String resourceName : headlineAssetResourceNames) {
AssetGroupAsset assetGroupAsset =
AssetGroupAsset.newBuilder()
.setFieldType(AssetFieldType.HEADLINE)
.setAssetGroup(assetGroupResourceName)
.setAsset(resourceName)
.build();
AssetGroupAssetOperation assetGroupAssetOperation =
AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
mutateOperations.add(
MutateOperation.newBuilder()
.setAssetGroupAssetOperation(assetGroupAssetOperation)
.build());
}
// Links the description assets.
for (String resourceName : descriptionAssetResourceNames) {
AssetGroupAsset assetGroupAsset =
AssetGroupAsset.newBuilder()
.setFieldType(AssetFieldType.DESCRIPTION)
.setAssetGroup(assetGroupResourceName)
.setAsset(resourceName)
.build();
AssetGroupAssetOperation assetGroupAssetOperation =
AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
mutateOperations.add(
MutateOperation.newBuilder()
.setAssetGroupAssetOperation(assetGroupAssetOperation)
.build());
}
// Creates and links the long headline text asset.
mutateOperations.addAll(
createAndLinkTextAsset(
customerId, assetGroupResourceName, "Travel the World", AssetFieldType.LONG_HEADLINE));
// Creates and links the business name text asset.
mutateOperations.addAll(
createAndLinkTextAsset(
customerId,
assetGroupResourceName,
"Interplanetary Cruises",
AssetFieldType.BUSINESS_NAME));
// Creates and links the image assets.
// Creates and links the Logo Asset.
mutateOperations.addAll(
createAndLinkImageAsset(
customerId,
assetGroupResourceName,
"https://gaagl.page.link/1Crm",
AssetFieldType.LOGO,
"Logo Image"));
// Creates and links the Marketing Image Asset.
mutateOperations.addAll(
createAndLinkImageAsset(
customerId,
assetGroupResourceName,
"https://gaagl.page.link/Eit5",
AssetFieldType.MARKETING_IMAGE,
"Marketing Image"));
// Creates and links the Square Marketing Image Asset.
mutateOperations.addAll(
createAndLinkImageAsset(
customerId,
assetGroupResourceName,
"https://gaagl.page.link/bjYi",
AssetFieldType.SQUARE_MARKETING_IMAGE,
"Square Marketing Image"));
return sortAssetAndAssetGroupAssetOperations(mutateOperations);
}
/** Creates a list of MutateOperations that create a new linked text asset. */
List<MutateOperation> createAndLinkTextAsset(
long customerId, String assetGroupResourceName, String text, AssetFieldType assetFieldType) {
List<MutateOperation> mutateOperations = new ArrayList<>();
String assetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());
// Creates the Text Asset.
Asset asset =
Asset.newBuilder()
.setResourceName(assetResourceName)
.setTextAsset(TextAsset.newBuilder().setText(text).build())
.build();
AssetOperation assetOperation = AssetOperation.newBuilder().setCreate(asset).build();
mutateOperations.add(MutateOperation.newBuilder().setAssetOperation(assetOperation).build());
// Creates an AssetGroupAsset to link the Asset to the AssetGroup.
AssetGroupAsset assetGroupAsset =
AssetGroupAsset.newBuilder()
.setFieldType(assetFieldType)
.setAssetGroup(assetGroupResourceName)
.setAsset(assetResourceName)
.build();
AssetGroupAssetOperation assetGroupAssetOperation =
AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
mutateOperations.add(
MutateOperation.newBuilder().setAssetGroupAssetOperation(assetGroupAssetOperation).build());
return mutateOperations;
}
/** Creates a list of MutateOperations that create a new linked image asset. */
List<MutateOperation> createAndLinkImageAsset(
long customerId,
String assetGroupResourceName,
String url,
AssetFieldType assetFieldType,
String assetName)
throws IOException {
List<MutateOperation> mutateOperations = new ArrayList<>();
String assetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());
// Creates a media file.
byte[] assetBytes = ByteStreams.toByteArray(new URL(url).openStream());
// Creates the Image Asset.
Asset asset =
Asset.newBuilder()
.setResourceName(assetResourceName)
.setImageAsset(ImageAsset.newBuilder().setData(ByteString.copyFrom(assetBytes)).build())
// Provides a unique friendly name to identify your asset. When there is an existing
// image asset with the same content but a different name, the new name will be dropped
// silently.
.setName(assetName)
.build();
AssetOperation assetOperation = AssetOperation.newBuilder().setCreate(asset).build();
mutateOperations.add(MutateOperation.newBuilder().setAssetOperation(assetOperation).build());
// Creates an AssetGroupAsset to link the Asset to the AssetGroup.
AssetGroupAsset assetGroupAsset =
AssetGroupAsset.newBuilder()
.setFieldType(assetFieldType)
.setAssetGroup(assetGroupResourceName)
.setAsset(assetResourceName)
.build();
AssetGroupAssetOperation assetGroupAssetOperation =
AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
mutateOperations.add(
MutateOperation.newBuilder().setAssetGroupAssetOperation(assetGroupAssetOperation).build());
return mutateOperations;
}
/**
* Sorts a list of asset and asset group asset operations.
*
* <p>This sorts the list such that all asset operations precede all asset group asset operations.
* If asset group assets are created before assets then an error will be returned by the API.
*/
private List<MutateOperation> sortAssetAndAssetGroupAssetOperations(
List<MutateOperation> operations) {
List<MutateOperation> sortedOperations =
operations.stream().filter(o -> o.hasAssetOperation()).collect(Collectors.toList());
sortedOperations.addAll(
operations.stream()
.filter(o -> o.hasAssetGroupAssetOperation())
.collect(Collectors.toList()));
return sortedOperations;
}
/** Retrieves the list of customer conversion goals. */
private static List<CustomerConversionGoal> getCustomerConversionGoals(
GoogleAdsClient googleAdsClient, long customerId) {
String query =
"SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
+ "FROM customer_conversion_goal";
List<CustomerConversionGoal> customerConversionGoals = new ArrayList<>();
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// The number of conversion goals is typically less than 50, so we use
// GoogleAdsService.search instead of search_stream.
SearchPagedResponse response =
googleAdsServiceClient.search(Long.toString(customerId), query);
for (GoogleAdsRow googleAdsRow : response.iterateAll()) {
customerConversionGoals.add(googleAdsRow.getCustomerConversionGoal());
}
}
return customerConversionGoals;
}
/** Creates a list of MutateOperations that override customer conversion goals. */
private static List<MutateOperation> createConversionGoalOperations(
long customerId, List<CustomerConversionGoal> customerConversionGoals) {
List<MutateOperation> mutateOperations = new ArrayList<>();
// To override the customer conversion goals, we will change the
// biddability of each of the customer conversion goals so that only
// the desired conversion goal is biddable in this campaign.
for (CustomerConversionGoal customerConversionGoal : customerConversionGoals) {
ConversionActionCategory category = customerConversionGoal.getCategory();
ConversionOrigin origin = customerConversionGoal.getOrigin();
String campaignConversionGoalResourceName =
ResourceNames.campaignConversionGoal(
customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID, category, origin);
CampaignConversionGoal.Builder campaignConversionGoalBuilder =
CampaignConversionGoal.newBuilder().setResourceName(campaignConversionGoalResourceName);
// Change the biddability for the campaign conversion goal.
// Set biddability to True for the desired (category, origin).
// Set biddability to False for all other conversion goals.
// Note:
// 1- It is assumed that this Conversion Action
// (category=PURCHASE, origin=WEBSITE) exists in this account.
// 2- More than one goal can be biddable if desired. This example
// shows only one.
if (category == ConversionActionCategory.PURCHASE && origin == ConversionOrigin.WEBSITE) {
campaignConversionGoalBuilder.setBiddable(true);
} else {
campaignConversionGoalBuilder.setBiddable(false);
}
CampaignConversionGoal campaignConversionGoal = campaignConversionGoalBuilder.build();
CampaignConversionGoalOperation campaignConversionGoalOperation =
CampaignConversionGoalOperation.newBuilder()
.setUpdate(campaignConversionGoal)
.setUpdateMask(FieldMasks.allSetFieldsOf(campaignConversionGoal))
.build();
mutateOperations.add(
MutateOperation.newBuilder()
.setCampaignConversionGoalOperation(campaignConversionGoalOperation)
.build());
}
return mutateOperations;
}
/** Creates a MutateOperation that creates a new asset group listing group filter. */
private MutateOperation createAssetGroupListingGroupFilterOperation(
String assetGroupResourceName) {
// Creates a new asset group listing group filter containing the "default" listing group (All
// products).
AssetGroupListingGroupFilter listingGroupFilter =
AssetGroupListingGroupFilter.newBuilder()
.setAssetGroup(assetGroupResourceName)
// Does not set the parentListingGroupFilter since this is the root node. For all other
// nodes, this would refer to the parent listing group filter resource name.
// .setParentListingGroupFilter("<PARENT FILTER RESOURCE NAME>")
// Sets the type to UNIT_INCLUDED since this node has no children.
.setType(ListingGroupFilterType.UNIT_INCLUDED)
// Specifies that this uses the SHOPPING listing source, as required for a Performance
// Max retail campaign.
.setListingSource(ListingGroupFilterListingSource.SHOPPING)
.build();
// Returns an operation to the list to create the listing group filter.
return MutateOperation.newBuilder()
.setAssetGroupListingGroupFilterOperation(
AssetGroupListingGroupFilterOperation.newBuilder().setCreate(listingGroupFilter))
.build();
}
/**
* Prints the details of a MutateGoogleAdsResponse.
*
* <p>Parses the "response" oneof field name and uses it to extract the new entity's name and
* resource name.
*/
private void printResponseDetails(MutateGoogleAdsResponse response) {
// Parses the Mutate response to print details about the entities that were created by the
// request.
String suffix = "_result";
for (MutateOperationResponse result : response.getMutateOperationResponsesList()) {
for (Entry<FieldDescriptor, Object> responseFields : result.getAllFields().entrySet()) {
String fieldName = responseFields.getKey().getName();
String value = responseFields.getValue().toString().trim();
if (fieldName.endsWith(suffix)) {
fieldName = fieldName.substring(0, fieldName.length() - suffix.length());
}
System.out.printf("Created a(n) %s with %s.%n", fieldName, value);
}
}
}
/** Returns the next temporary ID and decreases it by one. */
private long getNextTemporaryId() {
return temporaryId--;
}
}
C#
// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.Gax.Util;
using Google.Ads.GoogleAds.Config;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V17.Common;
using Google.Ads.GoogleAds.V17.Errors;
using Google.Ads.GoogleAds.V17.Resources;
using Google.Ads.GoogleAds.V17.Services;
using Google.Api.Gax;
using Google.Protobuf;
using System;
using System.Collections.Generic;
using System.Threading;
using static Google.Ads.GoogleAds.V17.Enums.AdvertisingChannelTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AssetFieldTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AssetGroupStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.BudgetDeliveryMethodEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.CampaignStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.ConversionActionCategoryEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.ConversionOriginEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.ListingGroupFilterListingSourceEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.ListingGroupFilterTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Resources.Campaign.Types;
namespace Google.Ads.GoogleAds.Examples.V17
{
/// <summary>
/// This example shows how to create a Performance Max retail campaign.
///
/// This will be created for "All products".
///
/// For more information about Performance Max retail campaigns, see
/// https://developers.google.com/google-ads/api/docs/performance-max/retail
///
/// Prerequisites:
/// - You need to have access to a Merchant Center account. You can find
/// instructions to create a Merchant Center account here:
/// https://support.google.com/merchants/answer/188924.
/// This account must be linked to your Google Ads account. The integration
/// instructions can be found at:
/// https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center
/// - You need your Google Ads account to track conversions. The different ways
/// to track conversions can be found here:
/// https://support.google.com/google-ads/answer/1722054.
/// - You must have at least one conversion action in the account. For
/// more about conversion actions, see
/// https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions
/// </summary>
public class AddPerformanceMaxRetailCampaign : ExampleBase
{
/// <summary>
/// Command line options for running the <see cref="AddPerformanceMaxRetailCampaign"/>
/// example.
/// </summary>
public class Options : OptionsBase
{
/// <summary>
/// The Google Ads customer ID.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The Google Ads customer ID.")]
public long CustomerId { get; set; }
/// <summary>
/// The Merchant Center account ID.
/// </summary>
[Option("merchantCenterAccountId", Required = true, HelpText =
"The Merchant Center account ID.")]
public long MerchantCenterAccountId { get; set; }
/// <summary>
/// The final url for the generated ads. Must have the same domain as the Merchant
/// Center account.
/// </summary>
[Option("finalUrl", Required = true, HelpText =
"The final url for the generated ads." +
"Must have the same domain as the Merchant Center account.")]
public string FinalUrl { get; set; }
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
Options options = ExampleUtilities.ParseCommandLine<Options>(args);
AddPerformanceMaxRetailCampaign codeExample = new AddPerformanceMaxRetailCampaign();
Console.WriteLine(codeExample.Description);
codeExample.Run(
new GoogleAdsClient(),
options.CustomerId,
options.MerchantCenterAccountId,
options.FinalUrl
);
}
// We specify temporary IDs that are specific to a single mutate request. Temporary IDs are
// always negative and unique within one mutate request.
//
// See https://developers.google.com/google-ads/api/docs/mutating/best-practices for further
// details.
//
// These temporary IDs are fixed because they are used in multiple places.
private const int TEMPORARY_ID_BUDGET = -1;
private const int TEMPORARY_ID_CAMPAIGN = -2;
private const int TEMPORARY_ID_ASSET_GROUP = -3;
// There are also entities that will be created in the same request but do not need to be
// fixed temporary IDs because they are referenced only once.
private class AssetGroupAssetTemporaryResourceNameGenerator
{
private long customerId;
private long next;
public AssetGroupAssetTemporaryResourceNameGenerator(long customerId, long assetGroupId)
{
this.customerId = customerId;
this.next = assetGroupId - 1;
}
public string Next()
{
long i = next;
Interlocked.Decrement(ref next);
return ResourceNames.Asset(customerId, i);
}
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description =>
"This example shows how to create a Performance Max retail campaign.";
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="merchantCenterAccountId">The Merchant Center account ID.</param>
/// <param name="finalUrl">The final URL.</param>
public void Run(
GoogleAdsClient client,
long customerId,
long merchantCenterAccountId,
string finalUrl)
{
try
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
// This campaign will override the customer conversion goals.
// Retrieve the current list of customer conversion goals.
List<CustomerConversionGoal> customerConversionGoals =
GetCustomerConversionGoals(client, customerId);
// Performance Max campaigns require that repeated assets such as headlines and
// descriptions be created before the campaign.
//
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets
//
// Create the headlines.
List<string> headlineAssetResourceNames = CreateMultipleTextAssets(
client,
customerId,
new[] {
"Travel",
"Travel Reviews",
"Book travel"
}
);
// Create the descriptions.
List<string> descriptionAssetResourceNames = CreateMultipleTextAssets(
client,
customerId,
new[] {
"Take to the air!",
"Fly to the sky!"
}
);
string tempResourceNameCampaignBudget = ResourceNames.CampaignBudget(
customerId,
TEMPORARY_ID_BUDGET
);
string assetGroupResourceName = ResourceNames.AssetGroup(
customerId,
TEMPORARY_ID_ASSET_GROUP
);
// The below methods create and return MutateOperations that we later provide to the
// GoogleAdsService.Mutate method in order to create the entities in a single request.
// Since the entities for a Performance Max campaign are closely tied to one-another,
// it's considered a best practice to create them in a single Mutate request so they all
// complete successfully or fail entirely, leaving no orphaned entities.
//
// See: https://developers.google.com/google-ads/api/docs/mutating/overview
MutateOperation campaignBudgetOperation = CreateCampaignBudgetOperation(
tempResourceNameCampaignBudget
);
string tempResourceNameCampaign = ResourceNames.Campaign(
customerId,
TEMPORARY_ID_CAMPAIGN
);
MutateOperation performanceMaxCampaignOperation =
CreatePerformanceMaxCampaignOperation(
tempResourceNameCampaign,
tempResourceNameCampaignBudget,
merchantCenterAccountId
);
List<MutateOperation> campaignCriterionOperations =
CreateCampaignCriterionOperations(tempResourceNameCampaign);
List<MutateOperation> assetGroupOperations =
CreateAssetGroupOperations(
tempResourceNameCampaign,
assetGroupResourceName,
finalUrl,
headlineAssetResourceNames,
descriptionAssetResourceNames,
new AssetGroupAssetTemporaryResourceNameGenerator(
customerId,
TEMPORARY_ID_ASSET_GROUP
),
client.Config
);
List<MutateOperation> conversionGoalOperations =
CreateCustomerConversionGoalOperations(
customerId,
customerConversionGoals
);
// Retail Performance Max campaigns require listing groups, which are created via the
// AssetGroupListingGroupFilter resource.
List<MutateOperation> assetGroupListingGroupOperations =
CreateAssetGroupListingGroupOperations(
assetGroupResourceName
);
MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
{
CustomerId = customerId.ToString()
};
// It's important to create these entities in this order because they depend on
// each other.
//
// Additionally, we take several lists of operations and flatten them into one
// large list.
request.MutateOperations.Add(campaignBudgetOperation);
request.MutateOperations.Add(performanceMaxCampaignOperation);
request.MutateOperations.AddRange(campaignCriterionOperations);
request.MutateOperations.AddRange(assetGroupOperations);
request.MutateOperations.AddRange(conversionGoalOperations);
request.MutateOperations.AddRange(assetGroupListingGroupOperations);
MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);
PrintResponseDetails(response);
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
/// <summary>
/// Creates a MutateOperation that creates a new CampaignBudget.
///
/// A temporary ID will be assigned to this campaign budget so that it can be
/// referenced by other objects being created in the same Mutate request.
/// </summary>
/// <param name="budgetResourceName">The temporary resource name of the budget to
/// create.</param>
/// <returns>A MutateOperation that creates a CampaignBudget.</returns>
private MutateOperation CreateCampaignBudgetOperation(
string budgetResourceName)
{
MutateOperation operation = new MutateOperation
{
CampaignBudgetOperation = new CampaignBudgetOperation
{
Create = new CampaignBudget
{
Name = "Performance Max campaign budget #"
+ ExampleUtilities.GetRandomString(),
// The budget period already defaults to Daily.
AmountMicros = 50000000,
DeliveryMethod = BudgetDeliveryMethod.Standard,
// A Performance Max campaign cannot use a shared campaign budget.
ExplicitlyShared = false,
// Set a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
ResourceName = budgetResourceName
}
}
};
return operation;
}
/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <param name="merchantCenterAccountId">The Merchant Center account ID.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
string campaignResourceName,
string campaignBudgetResourceName,
long merchantCenterAccountId)
{
MutateOperation operation = new MutateOperation()
{
CampaignOperation = new CampaignOperation()
{
Create = new Campaign()
{
Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),
// Set the campaign status as PAUSED. The campaign is the only entity in
// the mutate request that should have its status set.
Status = CampaignStatus.Paused,
// All Performance Max campaigns have an advertising_channel_type of
// PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
// Bidding strategy must be set directly on the campaign. Setting a
// portfolio bidding strategy by resource name is not supported. Max
// Conversion and Maximize Conversion Value are the only strategies
// supported for Performance Max campaigns. BiddingStrategyTYpe is
// read-only and cannot be set by the API. An optional ROAS (Return on
// Advertising Spend) can be set to enable the MaximizeConversionValue
// bidding strategy. The ROAS value must be specified as a ratio in the API.
// It is calculated by dividing "total value" by "total spend".
//
// For more information on Maximize Conversion Value, see the support
// article:
// http://support.google.com/google-ads/answer/7684216.
//
// A target_roas of 3.5 corresponds to a 350% return on ad spend.
MaximizeConversionValue = new MaximizeConversionValue()
{
TargetRoas = 3.5
},
ShoppingSetting = new ShoppingSetting()
{
MerchantId = merchantCenterAccountId,
// Optional: To use products only from a specific feed, set FeedLabel
// to the feed label used in Merchant Center.
// See: https://support.google.com/merchants/answer/12453549.
// Omitting the FeedLabel field will use products from all feeds.
// FeedLabel = "INSERT_FEED_LABEL_HERE"
},
// Set the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (True), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
//
// If opted in (False), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
//
// For a Retail campaign, we want the final URL's to be limited to those
// explicitly surfaced via GMC.
UrlExpansionOptOut = true,
// Use the temporary resource name created earlier
ResourceName = campaignResourceName,
// Set the budget using the given budget resource name.
CampaignBudget = campaignBudgetResourceName,
// Optional fields
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
}
}
};
return operation;
}
/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private List<MutateOperation> CreateCampaignCriterionOperations(
string campaignResourceName)
{
List<MutateOperation> operations = new List<MutateOperation>();
// Set the LOCATION campaign criteria.
// Target all of New York City except Brooklyn.
// Location IDs are listed here:
// https://developers.google.com/google-ads/api/reference/data/geotargets
// and they can also be retrieved using the GeoTargetConstantService as shown
// here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
//
// We will add one positive location target for New York City (ID=1023191)
// and one negative location target for Brooklyn (ID=1022762).
// First, add the positive (negative = False) for New York City.
MutateOperation operation1 = new MutateOperation()
{
CampaignCriterionOperation = new CampaignCriterionOperation()
{
Create = new CampaignCriterion()
{
Campaign = campaignResourceName,
Location = new LocationInfo()
{
GeoTargetConstant = ResourceNames.GeoTargetConstant(1023191)
},
Negative = false
}
}
};
operations.Add(operation1);
// Next add the negative target for Brooklyn.
MutateOperation operation2 = new MutateOperation()
{
CampaignCriterionOperation = new CampaignCriterionOperation()
{
Create = new CampaignCriterion()
{
Campaign = campaignResourceName,
Location = new LocationInfo()
{
GeoTargetConstant = ResourceNames.GeoTargetConstant(1022762)
},
Negative = true
}
}
};
operations.Add(operation2);
// Set the LANGUAGE campaign criterion.
MutateOperation operation3 = new MutateOperation()
{
CampaignCriterionOperation = new CampaignCriterionOperation()
{
Create = new CampaignCriterion()
{
Campaign = campaignResourceName,
// Set the language.
// For a list of all language codes, see:
// https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
Language = new LanguageInfo()
{
LanguageConstant = ResourceNames.LanguageConstant(1000) // English
},
}
}
};
operations.Add(operation3);
return operations;
}
/// <summary>
/// Creates multiple text assets and returns the list of resource names.
/// These repeated assets must be created in a separate request prior to
/// creating the campaign.
/// </summary>
/// <param name="client">The Google Ads Client.</param>
/// <param name="customerId">The customer's ID.</param>
/// <param name="texts">The texts to add.</param>
/// <returns>A list of asset resource names.</returns>
private List<string> CreateMultipleTextAssets(
GoogleAdsClient client,
long customerId,
string[] texts)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
MutateGoogleAdsRequest request = new MutateGoogleAdsRequest()
{
CustomerId = customerId.ToString()
};
foreach (string text in texts)
{
request.MutateOperations.Add(
new MutateOperation()
{
AssetOperation = new AssetOperation()
{
Create = new Asset()
{
TextAsset = new TextAsset()
{
Text = text
}
}
}
}
);
}
// Send the operations in a single Mutate request.
MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);
List<string> assetResourceNames = new List<string>();
foreach (MutateOperationResponse operationResponse in response.MutateOperationResponses)
{
MutateAssetResult assetResult = operationResponse.AssetResult;
assetResourceNames.Add(assetResult.ResourceName);
}
PrintResponseDetails(response);
return assetResourceNames;
}
/// <summary>
/// Creates a list of MutateOperations that create a new asset_group.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="assetGroupResourceName">The asset group resource name.</param>
/// <param name="finalUrl">The final url.</param>
/// <param name="headlineAssetResourceNames">The headline asset resource names.</param>
/// <param name="descriptionAssetResourceNames">The description asset resource
/// names.</param>
/// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param>
/// <param name="config">The Google Ads config.</param>
/// <returns>A list of MutateOperations that create the new asset group.</returns>
private List<MutateOperation> CreateAssetGroupOperations(
string campaignResourceName,
string assetGroupResourceName,
string finalUrl,
List<string> headlineAssetResourceNames,
List<string> descriptionAssetResourceNames,
AssetGroupAssetTemporaryResourceNameGenerator resourceNameGenerator,
GoogleAdsConfig config)
{
List<MutateOperation> operations = new List<MutateOperation>();
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets
// Create and link the long headline text asset.
string longHeadlineResourceName = resourceNameGenerator.Next();
operations.Add(
CreateTextAssetOperation(
longHeadlineResourceName,
"Travel the World"
)
);
// Create the business name text asset.
string businessNameResourceName = resourceNameGenerator.Next();
operations.Add(
CreateTextAssetOperation(
businessNameResourceName,
"Interplanetary Cruises"
)
);
// Create the Logo Asset.
string logoResourceName = resourceNameGenerator.Next();
operations.Add(
CreateImageAssetOperation(
logoResourceName,
"https://gaagl.page.link/1Crm",
"Logo Image",
config
)
);
// Create the Marketing Image Asset.
string marketingImageResourceName = resourceNameGenerator.Next();
operations.Add(
CreateImageAssetOperation(
marketingImageResourceName,
"https://gaagl.page.link/Eit5",
"Marketing Image",
config
)
);
// Create the Square Marketing Image Asset.
string squareMarketingImageResourceName = resourceNameGenerator.Next();
operations.Add(
CreateImageAssetOperation(
squareMarketingImageResourceName,
"https://gaagl.page.link/bjYi",
"Square Marketing Image",
config
)
);
// An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
// and providing:
// the resource name of the AssetGroup
// the resource name of the Asset
// the field_type of the Asset in this AssetGroup.
//
// To learn more about AssetGroups, see
// https://developers.google.com/google-ads/api/docs/performance-max/asset-groups
//
// Also, note that all asset creation operations must be before the
// asset group creation operation and the asset group linking operations.
// Create the AssetGroup
operations.Add(
new MutateOperation()
{
AssetGroupOperation = new AssetGroupOperation()
{
Create = new AssetGroup()
{
Name = "Performance Max asset group #" +
ExampleUtilities.GetRandomString(),
Campaign = campaignResourceName,
FinalUrls = { finalUrl },
FinalMobileUrls = { finalUrl },
Status = AssetGroupStatus.Paused,
ResourceName = assetGroupResourceName
}
}
}
);
// Link the previously created assets.
// Link the headline assets.
foreach (string resourceName in headlineAssetResourceNames)
{
operations.Add(
new MutateOperation()
{
AssetGroupAssetOperation = new AssetGroupAssetOperation()
{
Create = new AssetGroupAsset()
{
FieldType = AssetFieldType.Headline,
AssetGroup = assetGroupResourceName,
Asset = resourceName
}
}
}
);
}
// Link the description assets.
foreach (string resourceName in descriptionAssetResourceNames)
{
operations.Add(
new MutateOperation()
{
AssetGroupAssetOperation = new AssetGroupAssetOperation()
{
Create = new AssetGroupAsset()
{
FieldType = AssetFieldType.Description,
AssetGroup = assetGroupResourceName,
Asset = resourceName
}
}
}
);
}
operations.Add(
CreateLinkAssetOperation(
AssetFieldType.LongHeadline,
assetGroupResourceName,
longHeadlineResourceName
)
);
operations.Add(
CreateLinkAssetOperation(
AssetFieldType.BusinessName,
assetGroupResourceName,
businessNameResourceName
)
);
operations.Add(
CreateLinkAssetOperation(
AssetFieldType.Logo,
assetGroupResourceName,
logoResourceName
)
);
operations.Add(
CreateLinkAssetOperation(
AssetFieldType.MarketingImage,
assetGroupResourceName,
marketingImageResourceName
)
);
operations.Add(
CreateLinkAssetOperation(
AssetFieldType.SquareMarketingImage,
assetGroupResourceName,
squareMarketingImageResourceName
)
);
return operations;
}
/// <summary>
/// Creates a MutateOperation that creates a new text asset.
/// </summary>
/// <param name="assetResourceName">The resource name of the text asset to be
/// created.</param>
/// <param name="text">The text of the asset to be created.</param>
/// <returns>A MutateOperation that creates the new text asset.</returns>
private MutateOperation CreateTextAssetOperation(
string assetResourceName,
string text) => new MutateOperation()
{
AssetOperation = new AssetOperation()
{
Create = new Asset()
{
ResourceName = assetResourceName,
TextAsset = new TextAsset()
{
Text = text
}
}
}
};
/// <summary>
/// Creates a MutateOperation that creates a new image asset.
/// </summary>
/// <param name="assetResourceName">The resource name of the text asset to be
/// created.</param>
/// <param name="url">The url of the image to be retrieved and put into an asset.</param>
/// <param name="assetName">The asset name.</param>
/// <param name="config">The Google Ads config.</param>
/// <returns>A MutateOperation that creates a new image asset.</returns>
private MutateOperation CreateImageAssetOperation(
string assetResourceName,
string url,
string assetName,
GoogleAdsConfig config) => new MutateOperation()
{
AssetOperation = new AssetOperation()
{
Create = new Asset()
{
ResourceName = assetResourceName,
ImageAsset = new ImageAsset()
{
Data =
ByteString.CopyFrom(
MediaUtilities.GetAssetDataFromUrl(url, config)
)
},
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a
// different name, the new name will be dropped silently.
Name = assetName
}
}
};
/// <summary>
/// Creates a MutateOperation that links an asset to an asset group.
/// </summary>
/// <param name="fieldType">The field type of the asset to be linked.</param>
/// <param name="assetGroupResourceName">The resource name of the asset group
/// to link the asset to.</param>
/// <param name="assetResourceName">The resource name of the text asset to be
/// linked.</param>
/// <returns>A MutateOperation that links an asset to an asset group.</returns>
private MutateOperation CreateLinkAssetOperation(
AssetFieldType fieldType,
string assetGroupResourceName,
string assetResourceName) => new MutateOperation()
{
AssetGroupAssetOperation = new AssetGroupAssetOperation()
{
Create = new AssetGroupAsset()
{
FieldType = fieldType,
AssetGroup = assetGroupResourceName,
Asset = assetResourceName
}
}
};
/// <summary>
/// Retrieves the list of customer conversion goals.
/// </summary>
/// <param name="client">The Google Ads Client.</param>
/// <param name="customerId">The customer's id.</param>
/// <returns>A list customer conversion goals.</returns>
private List<CustomerConversionGoal> GetCustomerConversionGoals(
GoogleAdsClient client,
long customerId)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
List<CustomerConversionGoal> conversionGoals = new List<CustomerConversionGoal>();
SearchGoogleAdsRequest request = new SearchGoogleAdsRequest()
{
CustomerId = customerId.ToString(),
Query =
@"SELECT
customer_conversion_goal.category,
customer_conversion_goal.origin
FROM
customer_conversion_goal"
};
// The number of conversion goals is typically less than 50 so we use
// GoogleAdsService.search instead of search_stream.
PagedEnumerable<SearchGoogleAdsResponse, GoogleAdsRow> searchPagedResponse =
googleAdsServiceClient.Search(request);
// Iterate over the results and build the list of conversion goals.
foreach (GoogleAdsRow row in searchPagedResponse)
{
conversionGoals.Add(row.CustomerConversionGoal);
}
return conversionGoals;
}
/// <summary>
/// Creates a list of MutateOperations that override customer conversion goals.
/// </summary>
/// <param name="customerId">The customer's id.</param>
/// <param name="conversionGoals">A list customer conversion goals.</param>
/// <returns>A list customer conversion goal operations.</returns>
private List<MutateOperation> CreateCustomerConversionGoalOperations(
long customerId,
List<CustomerConversionGoal> conversionGoals)
{
List<MutateOperation> operations =
new List<MutateOperation>();
foreach (CustomerConversionGoal conversionGoal in conversionGoals)
{
CustomerConversionGoal newConversionGoal = new CustomerConversionGoal()
{
ResourceName = ResourceNames.CustomerConversionGoal(
customerId,
conversionGoal.Category,
conversionGoal.Origin
),
};
// Change the biddability for the campaign conversion goal.
// Set biddability to True for the desired (category, origin).
// Set biddability to False for all other conversion goals.
// Note:
// 1- It is assumed that this Conversion Action
// (category=PURCHASE, origin=WEBSITE) exists in this account.
// 2- More than one goal can be biddable if desired. This example
// shows only one.
newConversionGoal.Biddable =
conversionGoal.Category == ConversionActionCategory.Purchase &&
conversionGoal.Origin == ConversionOrigin.Website;
operations.Add(
new MutateOperation()
{
CustomerConversionGoalOperation = new CustomerConversionGoalOperation()
{
Update = newConversionGoal,
UpdateMask = FieldMasks.AllSetFieldsOf(newConversionGoal)
}
}
);
}
return operations;
}
/// <summary>
/// Creates a list of MutateOperations that create a new asset group
/// listing group filter.
/// </summary>
/// <param name="assetGroupResourceName">The resource name of the asset group.</param>
/// <returns>A list of mutate operations.</returns>
private List<MutateOperation> CreateAssetGroupListingGroupOperations(
string assetGroupResourceName)
{
List<MutateOperation> operations = new List<MutateOperation>();
// Creates a new ad group criterion containing the "default" listing group (All
// products).
AssetGroupListingGroupFilter listingGroupFilter = new AssetGroupListingGroupFilter()
{
AssetGroup = assetGroupResourceName,
// Since this is the root node, do not set the ParentListingGroupFilter. For all
// other nodes, this would refer to the parent listing group filter resource name.
// ParentListingGroupFilter = "<PARENT FILTER NAME>"
// The UnitIncluded means this node has no children.
Type = ListingGroupFilterType.UnitIncluded,
// Because this is a Performance Max campaign for retail, we need to specify that
// this is in the shopping listing source.
ListingSource = ListingGroupFilterListingSource.Shopping
};
AssetGroupListingGroupFilterOperation operation =
new AssetGroupListingGroupFilterOperation()
{
Create = listingGroupFilter
};
operations.Add(
new MutateOperation()
{
AssetGroupListingGroupFilterOperation = operation
}
);
return operations;
}
/// <summary>
/// Prints the details of a MutateGoogleAdsResponse. Parses the "response" oneof field name
/// and uses it to extract the new entity's name and resource name.
/// </summary>
/// <param name="response">A MutateGoogleAdsResponse instance.</param>
private void PrintResponseDetails(MutateGoogleAdsResponse response)
{
// Parse the Mutate response to print details about the entities that were created
// in the request.
foreach (MutateOperationResponse operationResponse in response.MutateOperationResponses)
{
string resourceName;
string entityName = operationResponse.ResponseCase.ToString();
// Trim the substring "Result" from the end of the entity name.
entityName = entityName.Remove(entityName.Length - 6);
switch (operationResponse.ResponseCase)
{
case MutateOperationResponse.ResponseOneofCase.AdGroupResult:
resourceName = operationResponse.AdGroupResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.AdGroupAdResult:
resourceName = operationResponse.AdGroupAdResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.CampaignResult:
resourceName = operationResponse.CampaignResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.CampaignBudgetResult:
resourceName = operationResponse.CampaignBudgetResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.CampaignCriterionResult:
resourceName = operationResponse.CampaignCriterionResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.SmartCampaignSettingResult:
resourceName = operationResponse.SmartCampaignSettingResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.AssetResult:
resourceName = operationResponse.AssetResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.AssetGroupAssetResult:
resourceName = operationResponse.AssetGroupAssetResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.AssetGroupResult:
resourceName = operationResponse.AssetGroupResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.AssetGroupListingGroupFilterResult:
resourceName = operationResponse.AssetGroupListingGroupFilterResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.CampaignConversionGoalResult:
resourceName = operationResponse.CampaignConversionGoalResult.ResourceName;
break;
case MutateOperationResponse.ResponseOneofCase.CustomerConversionGoalResult:
resourceName = operationResponse.CustomerConversionGoalResult.ResourceName;
break;
default:
resourceName = "<not found>";
break;
}
Console.WriteLine(
$"Created a(n) {entityName} with resource name: '{resourceName}'.");
}
}
}
}
PHP
<?php
/**
* Copyright 2021 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\ShoppingAds;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsException;
use Google\Ads\GoogleAds\Util\FieldMasks;
use Google\Ads\GoogleAds\Util\V17\ResourceNames;
use Google\Ads\GoogleAds\V17\Common\ImageAsset;
use Google\Ads\GoogleAds\V17\Common\LanguageInfo;
use Google\Ads\GoogleAds\V17\Common\LocationInfo;
use Google\Ads\GoogleAds\V17\Common\MaximizeConversionValue;
use Google\Ads\GoogleAds\V17\Common\TextAsset;
use Google\Ads\GoogleAds\V17\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V17\Enums\AssetFieldTypeEnum\AssetFieldType;
use Google\Ads\GoogleAds\V17\Enums\AssetGroupStatusEnum\AssetGroupStatus;
use Google\Ads\GoogleAds\V17\Enums\BudgetDeliveryMethodEnum\BudgetDeliveryMethod;
use Google\Ads\GoogleAds\V17\Enums\CampaignStatusEnum\CampaignStatus;
use Google\Ads\GoogleAds\V17\Enums\ConversionActionCategoryEnum\ConversionActionCategory;
use Google\Ads\GoogleAds\V17\Enums\ConversionOriginEnum\ConversionOrigin;
use Google\Ads\GoogleAds\V17\Enums\ListingGroupFilterListingSourceEnum\ListingGroupFilterListingSource;
use Google\Ads\GoogleAds\V17\Enums\ListingGroupFilterTypeEnum\ListingGroupFilterType;
use Google\Ads\GoogleAds\V17\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V17\Resources\Asset;
use Google\Ads\GoogleAds\V17\Resources\AssetGroup;
use Google\Ads\GoogleAds\V17\Resources\AssetGroupAsset;
use Google\Ads\GoogleAds\V17\Resources\AssetGroupListingGroupFilter;
use Google\Ads\GoogleAds\V17\Resources\Campaign;
use Google\Ads\GoogleAds\V17\Resources\Campaign\ShoppingSetting;
use Google\Ads\GoogleAds\V17\Resources\CampaignBudget;
use Google\Ads\GoogleAds\V17\Resources\CampaignConversionGoal;
use Google\Ads\GoogleAds\V17\Resources\CampaignCriterion;
use Google\Ads\GoogleAds\V17\Services\AssetGroupAssetOperation;
use Google\Ads\GoogleAds\V17\Services\AssetGroupListingGroupFilterOperation;
use Google\Ads\GoogleAds\V17\Services\AssetGroupOperation;
use Google\Ads\GoogleAds\V17\Services\AssetOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignBudgetOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignConversionGoalOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignCriterionOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignOperation;
use Google\Ads\GoogleAds\V17\Services\GoogleAdsRow;
use Google\Ads\GoogleAds\V17\Services\MutateGoogleAdsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateGoogleAdsResponse;
use Google\Ads\GoogleAds\V17\Services\MutateOperation;
use Google\Ads\GoogleAds\V17\Services\MutateOperationResponse;
use Google\Ads\GoogleAds\V17\Services\SearchGoogleAdsRequest;
use Google\ApiCore\ApiException;
use Google\ApiCore\Serializer;
/**
* This example shows how to create a Performance Max retail campaign.
*
* This will be created for "All products".
*
* For more information about Performance Max retail campaigns, see
* https://developers.google.com/google-ads/api/docs/performance-max/retail.
*
* Prerequisites:
* - You need to have access to a Merchant Center account. You can find
* instructions to create a Merchant Center account here:
* https://support.google.com/merchants/answer/188924.
* This account must be linked to your Google Ads account. The integration
* instructions can be found at:
* https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center
* - You need your Google Ads account to track conversions. The different ways
* to track conversions can be found here:
* https://support.google.com/google-ads/answer/1722054.
* - You must have at least one conversion action in the account. For more about conversion
* actions, see
* https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions.
*/
class AddPerformanceMaxRetailCampaign
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
private const MERCHANT_CENTER_ACCOUNT_ID = 'INSERT_MERCHANT_CENTER_ACCOUNT_ID_HERE';
private const SALES_COUNTRY = 'US';
// The final URL for the generated ads. Must have the same domain as the Merchant Center
// account.
private const FINAL_URL = 'INSERT_FINAL_URL_HERE';
// We specify temporary IDs that are specific to a single mutate request.
// Temporary IDs are always negative and unique within one mutate request.
//
// See https://developers.google.com/google-ads/api/docs/mutating/best-practices
// for further details.
//
// These temporary IDs are fixed because they are used in multiple places.
private const BUDGET_TEMPORARY_ID = -1;
private const PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID = -2;
private const ASSET_GROUP_TEMPORARY_ID = -3;
// There are also entities that will be created in the same request but do not need to be fixed
// temporary IDs because they are referenced only once.
/** @var int the negative temporary ID used in bulk mutates. */
private static $nextTempId = self::ASSET_GROUP_TEMPORARY_ID - 1;
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::MERCHANT_CENTER_ACCOUNT_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::FINAL_URL => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
$options[ArgumentNames::MERCHANT_CENTER_ACCOUNT_ID]
?: self::MERCHANT_CENTER_ACCOUNT_ID,
$options[ArgumentNames::SALES_COUNTRY] ?: self::SALES_COUNTRY,
$options[ArgumentNames::FINAL_URL] ?: self::FINAL_URL
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param int $merchantCenterAccountId the Merchant Center account ID
* @param string $finalUrl the final URL for the asset group of the campaign
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $merchantCenterAccountId,
string $finalUrl
) {
// This campaign will override the customer conversion goals.
// Retrieves the current list of customer conversion goals.
$customerConversionGoals = self::getCustomerConversionGoals(
$googleAdsClient,
$customerId
);
// Performance Max campaigns require that repeated assets such as headlines
// and descriptions be created before the campaign.
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets.
//
// Creates the headlines.
$headlineAssetResourceNames = self::createMultipleTextAssets(
$googleAdsClient,
$customerId,
["Travel", "Travel Reviews", "Book travel"]
);
// Creates the descriptions.
$descriptionAssetResourceNames = self::createMultipleTextAssets(
$googleAdsClient,
$customerId,
["Take to the air!", "Fly to the sky!"]
);
// It's important to create the below entities in this order because they depend on
// each other.
$operations = [];
// The below methods create and return MutateOperations that we later
// provide to the GoogleAdsService.Mutate method in order to create the
// entities in a single request. Since the entities for a Performance Max
// campaign are closely tied to one-another, it's considered a best practice
// to create them in a single Mutate request so they all complete
// successfully or fail entirely, leaving no orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview.
$operations[] = self::createCampaignBudgetOperation($customerId);
$operations[] = self::createPerformanceMaxCampaignOperation(
$customerId,
$merchantCenterAccountId
);
$operations =
array_merge($operations, self::createCampaignCriterionOperations($customerId));
$operations[] = self::createAssetGroupOperation($customerId, $finalUrl);
$operations[] = self::createAssetGroupListingGroupFilterOperation($customerId);
$operations = array_merge($operations, self::createAssetandAssetGroupAssetOperations(
$customerId,
$headlineAssetResourceNames,
$descriptionAssetResourceNames
));
$operations = array_merge($operations, self::createConversionGoalOperations(
$customerId,
$customerConversionGoals
));
// Issues a mutate request to create everything and prints its information.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
$response = $googleAdsServiceClient->mutate(
MutateGoogleAdsRequest::build($customerId, $operations)
);
self::printResponseDetails($response);
}
/**
* Creates a MutateOperation that creates a new CampaignBudget.
*
* A temporary ID will be assigned to this campaign budget so that it can be
* referenced by other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @return MutateOperation the mutate operation that creates a campaign budget
*/
private static function createCampaignBudgetOperation(int $customerId): MutateOperation
{
// Creates a mutate operation that creates a campaign budget operation.
return new MutateOperation([
'campaign_budget_operation' => new CampaignBudgetOperation([
'create' => new CampaignBudget([
// Sets a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
'resource_name' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
'name' => 'Performance Max retail campaign budget #' .
Helper::getPrintableDatetime(),
// The budget period already defaults to DAILY.
'amount_micros' => 50000000,
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// A Performance Max campaign cannot use a shared campaign budget.
'explicitly_shared' => false
])
])
]);
}
/**
* Creates a MutateOperation that creates a new Performance Max campaign.
*
* A temporary ID will be assigned to this campaign so that it can
* be referenced by other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @param int $merchantCenterAccountId the Merchant Center account ID
* @return MutateOperation the mutate operation that creates the campaign
*/
private static function createPerformanceMaxCampaignOperation(
int $customerId,
int $merchantCenterAccountId
): MutateOperation {
// Creates a mutate operation that creates a campaign operation.
return new MutateOperation([
'campaign_operation' => new CampaignOperation([
'create' => new Campaign([
'name' => 'Performance Max retail campaign #' . Helper::getPrintableDatetime(),
// Assigns the resource name with a temporary ID.
'resource_name' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
// Sets the budget using the given budget resource name.
'campaign_budget' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
// The campaign is the only entity in the mutate request that should have its
// status set.
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving.
'status' => CampaignStatus::PAUSED,
// All Performance Max campaigns have an advertising_channel_type of
// PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
// Bidding strategy must be set directly on the campaign.
// Setting a portfolio bidding strategy by resource name is not supported.
// Max Conversion and Max Conversion Value are the only strategies supported
// for Performance Max campaigns.
// An optional ROAS (Return on Advertising Spend) can be set for
// maximize_conversion_value. The ROAS value must be specified as a ratio in
// the API. It is calculated by dividing "total value" by "total spend".
// For more information on Max Conversion Value, see the support article:
// http://support.google.com/google-ads/answer/7684216.
// A target_roas of 3.5 corresponds to a 350% return on ad spend.
'maximize_conversion_value' => new MaximizeConversionValue([
'target_roas' => 3.5
]),
// Below is what you would use if you want to maximize conversions
// You can optionally set the 'target_cpa_micros' field on MaximizeConversions.
// This is the average amount that you would like to spend per conversion
// action.
// 'maximize_conversions' => new MaximizeConversions(),
// Sets the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (true), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
//
// If opted in (false), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
//
// For a Retail campaign, we want the final URL's to be limited to those
// explicitly surfaced via GMC.
'url_expansion_opt_out' => true,
// Sets the shopping settings.
'shopping_setting' => new ShoppingSetting([
'merchant_id' => $merchantCenterAccountId,
// Optional: To use products only from a specific feed, set feed_label to
// the feed label used in Merchant Center.
// See: https://support.google.com/merchants/answer/12453549.
// Removing the feed_label field will use products from all feeds.
// 'feed_label' => 'INSERT_FEED_LABEL_HERE'
]),
// Optional fields.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+365 days'))
])
])
]);
}
/**
* Creates a list of MutateOperations that create new campaign criteria.
*
* @param int $customerId the customer ID
* @return MutateOperation[] a list of MutateOperations that create the new campaign criteria
*/
private static function createCampaignCriterionOperations(int $customerId): array
{
$operations = [];
// Sets the LOCATION campaign criteria.
// Target all of New York City except Brooklyn.
// Location IDs are listed here:
// https://developers.google.com/google-ads/api/reference/data/geotargets
// and they can also be retrieved using the GeoTargetConstantService as shown
// here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => new CampaignCriterion([
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
'location' => new LocationInfo([
// Adds one positive location target for New York City (ID=1023191),
// specifically adding the positive criteria before the negative one.
'geo_target_constant' => ResourceNames::forGeoTargetConstant(1023191)
]),
'negative' => false
])
])
]);
// Next adds the negative target for Brooklyn.
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => new CampaignCriterion([
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
'location' => new LocationInfo([
// Next add the negative target for Brooklyn (ID=1022762).
'geo_target_constant' => ResourceNames::forGeoTargetConstant(1022762)
]),
'negative' => true
])
])
]);
// Sets the LANGUAGE campaign criterion.
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => new CampaignCriterion([
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
// Sets the language.
// For a list of all language codes, see:
// https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
'language' => new LanguageInfo([
'language_constant' => ResourceNames::forLanguageConstant(1000) // English
])
])
])
]);
return $operations;
}
/**
* Creates multiple text assets and returns the list of resource names.
*
* These repeated assets must be created in a separate request prior to creating the campaign.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string[] $texts a list of strings, each of which will be used to create a text asset
* @return string[] a list of asset resource names
*/
private static function createMultipleTextAssets(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $texts
): array {
// Here again, we use the GoogleAdService to create multiple text assets in a single
// request.
$operations = [];
foreach ($texts as $text) {
// Creates a mutate operation for a text asset.
$operations[] = new MutateOperation([
'asset_operation' => new AssetOperation([
'create' => new Asset(['text_asset' => new TextAsset(['text' => $text])])
])
]);
}
// Issues a mutate request to add all assets.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
/** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
$mutateGoogleAdsResponse = $googleAdsServiceClient->mutate(
MutateGoogleAdsRequest::build($customerId, $operations)
);
$assetResourceNames = [];
foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) {
/** @var MutateOperationResponse $response */
$assetResourceNames[] = $response->getAssetResult()->getResourceName();
}
self::printResponseDetails($mutateGoogleAdsResponse);
return $assetResourceNames;
}
/**
* Creates a MutateOperation that creates a new asset group.
*
* A temporary ID will be assigned to this asset group so that it can
* be referenced by other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @return MutateOperation a mutate operation creates a new asset group.
*/
private static function createAssetGroupOperation(
int $customerId,
string $finalUrl
): MutateOperation {
// Creates a new mutate operation that creates an asset group operation.
return new MutateOperation([
'asset_group_operation' => new AssetGroupOperation([
'create' => new AssetGroup([
'resource_name' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'name' => 'Performance Max retail asset group #' .
Helper::getPrintableDatetime(),
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
'final_urls' => [$finalUrl],
'final_mobile_urls' => [$finalUrl],
'status' => AssetGroupStatus::PAUSED
])
])
]);
}
/**
* Creates a MutateOperation that creates a new asset group listing group filter.
*
* A temporary ID will be assigned to this listing group filter so that it can be referenced by
* other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @return MutateOperation a MutateOperation that creates a new asset group listing group filter
*/
private static function createAssetGroupListingGroupFilterOperation(
int $customerId
): MutateOperation {
return new MutateOperation([
'asset_group_listing_group_filter_operation'
=> new AssetGroupListingGroupFilterOperation([
// Creates a new asset group listing group filter containing the "default"
// listing group (All products).
'create' => new AssetGroupListingGroupFilter([
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
// Since this is the root node, do not set the 'parent_listing_group_filter'
// field. For all other nodes, this would refer to the parent listing group
// filter resource name.
//
// UNIT_INCLUDED means this node has no children.
'type' => ListingGroupFilterType::UNIT_INCLUDED,
// Because this is a Performance Max campaign for retail, we need to specify
// that this is in the shopping listing source.
'listing_source' => ListingGroupFilterListingSource::SHOPPING
])
])
]);
}
/**
* Creates a list of MutateOperations that create new asset group asset and assets.
*
* A temporary ID will be assigned to this asset group so that it can
* be referenced by other objects being created in the same mutate request.
*
* @param int $customerId the customer ID
* @param string[] $headlineAssetResourceNames a list of headline resource names
* @param string[] $descriptionAssetResourceNames a list of description resource names
* @return MutateOperation[] a list of MutateOperations that create new asset group assets and
* assets
*/
private static function createAssetandAssetGroupAssetOperations(
int $customerId,
array $headlineAssetResourceNames,
array $descriptionAssetResourceNames
): array {
$operations = [];
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets
// An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
// and providing:
// - the resource name of the AssetGroup
// - the resource name of the Asset
// - the field_type of the Asset in this AssetGroup.
//
// To learn more about AssetGroups, see
// https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.
// Links the previously created multiple text assets.
// Links the headline assets.
foreach ($headlineAssetResourceNames as $resourceName) {
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => $resourceName,
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => AssetFieldType::HEADLINE
])
])
]);
}
// Links the description assets.
foreach ($descriptionAssetResourceNames as $resourceName) {
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => $resourceName,
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => AssetFieldType::DESCRIPTION
])
])
]);
}
// Creates and links the long headline text asset.
$operations = array_merge($operations, self::createAndLinkTextAsset(
$customerId,
'Travel the World',
AssetFieldType::LONG_HEADLINE
));
// Creates and links the business name text asset.
$operations = array_merge($operations, self::createAndLinkTextAsset(
$customerId,
'Interplanetary Cruises',
AssetFieldType::BUSINESS_NAME
));
// Creates and links the image assets.
// Creates and links the Logo Asset.
$operations = array_merge($operations, self::createAndLinkImageAsset(
$customerId,
'https://gaagl.page.link/1Crm',
AssetFieldType::LOGO,
'Marketing Logo'
));
// Creates and links the Marketing Image Asset.
$operations = array_merge($operations, self::createAndLinkImageAsset(
$customerId,
'https://gaagl.page.link/Eit5',
AssetFieldType::MARKETING_IMAGE,
'Marketing Image'
));
// Creates and links the Square Marketing Image Asset.
$operations = array_merge($operations, self::createAndLinkImageAsset(
$customerId,
'https://gaagl.page.link/bjYi',
AssetFieldType::SQUARE_MARKETING_IMAGE,
'Square Marketing Image'
));
// After being created the list must be sorted so that all asset operations come before all
// the asset group asset operations, otherwise the API will reject the request.
return self::sortAssetAndAssetGroupAssetOperations($operations);
}
/**
* Creates a list of MutateOperations that create a new linked text asset.
*
* @param int $customerId the customer ID
* @param string $text the text of the asset to be created
* @param int $fieldType the field type of the new asset in the AssetGroupAsset
* @return MutateOperation[] a list of MutateOperations that create a new linked text asset
*/
private static function createAndLinkTextAsset(
int $customerId,
string $text,
int $fieldType
): array {
$operations = [];
// Creates a new mutate operation that creates a text asset.
$operations[] = new MutateOperation([
'asset_operation' => new AssetOperation([
'create' => new Asset([
'resource_name' => ResourceNames::forAsset($customerId, self::$nextTempId),
'text_asset' => new TextAsset(['text' => $text])
])
])
]);
// Creates an asset group asset to link the asset to the asset group.
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => ResourceNames::forAsset($customerId, self::$nextTempId),
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => $fieldType
])
])
]);
self::$nextTempId--;
return $operations;
}
/**
* Creates a list of MutateOperations that create a new linked image asset.
*
* @param int $customerId the customer ID
* @param string $url the URL of the image to be retrieved and put into an asset
* @param int $fieldType the field type of the new asset in the AssetGroupAsset
* @param string $assetName the asset name
* @return MutateOperation[] a list of MutateOperations that create a new linked image asset
*/
private static function createAndLinkImageAsset(
int $customerId,
string $url,
int $fieldType,
string $assetName
): array {
$operations = [];
// Creates a new mutate operation that creates an image asset.
$operations[] = new MutateOperation([
'asset_operation' => new AssetOperation([
'create' => new Asset([
'resource_name' => ResourceNames::forAsset($customerId, self::$nextTempId),
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
'name' => $assetName,
'image_asset' => new ImageAsset(['data' => file_get_contents($url)])
])
])
]);
// Creates an asset group asset to link the asset to the asset group.
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => ResourceNames::forAsset($customerId, self::$nextTempId),
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => $fieldType
])
])
]);
self::$nextTempId--;
return $operations;
}
/**
* Sorts a list of asset and asset group asset operations. This sorts the list such that all
* asset operations precede all asset group asset operations. If asset group assets are created
* before assets then an error will be returned by the API.
*
* @param MutateOperation[] $operations a list of asset and asset group asset mutate operations
* @return MutateOperation[] a sorted list of asset and asset group asset mutate operations
*/
private static function sortAssetAndAssetGroupAssetOperations(array $operations): array
{
usort(
$operations,
function (MutateOperation $operation1, MutateOperation $operation2) {
if (!is_null($operation1->getAssetOperation())) {
return -1;
} elseif (!is_null($operation1->getAssetOperation())) {
return 0;
} else {
return 1;
}
}
);
return $operations;
}
/**
* Retrieves the list of customer conversion goals.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return array list of dicts containing the category and origin of customer conversion goals
*/
private static function getCustomerConversionGoals(
GoogleAdsClient $googleAdsClient,
int $customerId
): array {
$customerConversionGoals = [];
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all customer conversion goals.
$query = 'SELECT customer_conversion_goal.category, customer_conversion_goal.origin ' .
'FROM customer_conversion_goal';
// The number of conversion goals is typically less than 50 so we use a search request
// instead of search stream.
$response =
$googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));
// Iterates over all rows in all pages and builds the list of conversion goals.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$customerConversionGoals[] = [
'category' => $googleAdsRow->getCustomerConversionGoal()->getCategory(),
'origin' => $googleAdsRow->getCustomerConversionGoal()->getOrigin()
];
}
return $customerConversionGoals;
}
/**
* Creates a list of MutateOperations that override customer conversion goals.
*
* @param int $customerId the customer ID
* @param array $customerConversionGoals the list of customer conversion goals that will be
* overridden
* @return MutateOperation[] a list of MutateOperations that update campaign conversion goals
*/
private static function createConversionGoalOperations(
int $customerId,
array $customerConversionGoals
): array {
$operations = [];
// To override the customer conversion goals, we will change the biddability of each of the
// customer conversion goals so that only the desired conversion goal is biddable in this
// campaign.
foreach ($customerConversionGoals as $customerConversionGoal) {
$campaignConversionGoal = new CampaignConversionGoal([
'resource_name' => ResourceNames::forCampaignConversionGoal(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
ConversionActionCategory::name($customerConversionGoal['category']),
ConversionOrigin::name($customerConversionGoal['origin'])
)
]);
// Changes the biddability for the campaign conversion goal.
// Sets biddability to true for the desired (category, origin).
// Sets biddability to false for all other conversion goals.
// Note:
// 1- It is assumed that this Conversion Action
// (category=PURCHASE, origin=WEBSITE) exists in this account.
// 2- More than one goal can be biddable if desired. This example
// shows only one.
if (
$customerConversionGoal["category"] === ConversionActionCategory::PURCHASE
&& $customerConversionGoal["origin"] === ConversionOrigin::WEBSITE
) {
$campaignConversionGoal->setBiddable(true);
} else {
$campaignConversionGoal->setBiddable(false);
}
$operations[] = new MutateOperation([
'campaign_conversion_goal_operation' => new CampaignConversionGoalOperation([
'update' => $campaignConversionGoal,
// Sets the update mask on the operation. Here the update mask will be a list
// of all the fields that were set on the update object.
'update_mask' => FieldMasks::allSetFieldsOf($campaignConversionGoal)
])
]);
}
return $operations;
}
/**
* Prints the details of a MutateGoogleAdsResponse. Parses the "response" oneof field name and
* uses it to extract the new entity's name and resource name.
*
* @param MutateGoogleAdsResponse $mutateGoogleAdsResponse the mutate Google Ads response
*/
private static function printResponseDetails(
MutateGoogleAdsResponse $mutateGoogleAdsResponse
): void {
foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) {
/** @var MutateOperationResponse $response */
$getter = Serializer::getGetter($response->getResponse());
printf(
"Created a(n) %s with '%s'.%s",
preg_replace(
'/Result$/',
'',
ucfirst(Serializer::toCamelCase($response->getResponse()))
),
$response->$getter()->getResourceName(),
PHP_EOL
);
}
}
}
AddPerformanceMaxRetailCampaign::main();
Python
#!/usr/bin/env python
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example shows how to create a Performance Max retail campaign.
This will be created for "All products".
For more information about Performance Max retail campaigns, see
https://developers.google.com/google-ads/api/docs/performance-max/retail
Prerequisites:
- You need to have access to a Merchant Center account. You can find
instructions to create a Merchant Center account here:
https://support.google.com/merchants/answer/188924.
This account must be linked to your Google Ads account. The integration
instructions can be found at:
https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center
- You need your Google Ads account to track conversions. The different ways
to track conversions can be found here:
https://support.google.com/google-ads/answer/1722054.
- You must have at least one conversion action in the account. For
more about conversion actions, see
https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions
"""
import argparse
from datetime import datetime, timedelta
import sys
from uuid import uuid4
from google.api_core import protobuf_helpers
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.util import convert_snake_case_to_upper_case
import requests
# We specify temporary IDs that are specific to a single mutate request.
# Temporary IDs are always negative and unique within one mutate request.
#
# See https://developers.google.com/google-ads/api/docs/mutating/best-practices
# for further details.
#
# These temporary IDs are fixed because they are used in multiple places.
_BUDGET_TEMPORARY_ID = "-1"
_PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID = "-2"
_ASSET_GROUP_TEMPORARY_ID = "-3"
# There are also entities that will be created in the same request but do not
# need to be fixed temporary IDs because they are referenced only once.
_next_temp_id = int(_ASSET_GROUP_TEMPORARY_ID) - 1
def main(
client,
customer_id,
merchant_center_account_id,
final_url,
):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
merchant_center_account_id: The Merchant Center account ID.
final_url: the final URL.
"""
googleads_service = client.get_service("GoogleAdsService")
# This campaign will override the customer conversion goals.
# Retrieve the current list of customer conversion goals.
customer_conversion_goals = get_customer_conversion_goals(
client, customer_id
)
# Performance Max campaigns require that repeated assets such as headlines
# and descriptions be created before the campaign.
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets
#
# Create the headlines.
headline_asset_resource_names = create_multiple_text_assets(
client,
customer_id,
[
"Travel",
"Travel Reviews",
"Book travel",
],
)
# Create the descriptions.
description_asset_resource_names = create_multiple_text_assets(
client,
customer_id,
[
"Take to the air!",
"Fly to the sky!",
],
)
# The below methods create and return MutateOperations that we later
# provide to the GoogleAdsService.Mutate method in order to create the
# entities in a single request. Since the entities for a Performance Max
# campaign are closely tied to one-another, it's considered a best practice
# to create them in a single Mutate request so they all complete
# successfully or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
campaign_budget_operation = create_campaign_budget_operation(
client,
customer_id,
)
performance_max_campaign_operation = (
create_performance_max_campaign_operation(
client,
customer_id,
merchant_center_account_id,
)
)
campaign_criterion_operations = create_campaign_criterion_operations(
client,
customer_id,
)
asset_group_operation = create_asset_group_operation(
client, customer_id, final_url
)
listing_group_filter_operation = create_listing_group_filter_operation(
client, customer_id
)
asset_and_asset_group_asset_operations = (
create_asset_and_asset_group_asset_operations(
client,
customer_id,
headline_asset_resource_names,
description_asset_resource_names,
)
)
conversion_goal_operations = create_conversion_goal_operations(
client,
customer_id,
customer_conversion_goals,
)
# Send the operations in a single Mutate request.
response = googleads_service.mutate(
customer_id=customer_id,
mutate_operations=[
# It's important to create these entities in this order because
# they depend on each other.
campaign_budget_operation,
performance_max_campaign_operation,
# Expand the list of multiple operations into the list of
# other mutate operations.
*campaign_criterion_operations,
asset_group_operation,
listing_group_filter_operation,
*asset_and_asset_group_asset_operations,
*conversion_goal_operations,
],
)
print_response_details(response)
def create_campaign_budget_operation(
client,
customer_id,
):
"""Creates a MutateOperation that creates a new CampaignBudget.
A temporary ID will be assigned to this campaign budget so that it can be
referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a MutateOperation that creates a CampaignBudget.
"""
mutate_operation = client.get_type("MutateOperation")
campaign_budget_operation = mutate_operation.campaign_budget_operation
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Performance Max retail campaign budget #{uuid4()}"
# The budget period already defaults to DAILY.
campaign_budget.amount_micros = 50000000
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
# A Performance Max campaign cannot use a shared campaign budget.
campaign_budget.explicitly_shared = False
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
campaign_budget.resource_name = client.get_service(
"CampaignBudgetService"
).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)
return mutate_operation
def create_performance_max_campaign_operation(
client,
customer_id,
merchant_center_account_id,
):
"""Creates a MutateOperation that creates a new Performance Max campaign.
A temporary ID will be assigned to this campaign so that it can
be referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
merchant_center_account_id: The Merchant Center account ID.
Returns:
a MutateOperation that creates a campaign.
"""
mutate_operation = client.get_type("MutateOperation")
campaign = mutate_operation.campaign_operation.create
campaign.name = f"Performance Max retail campaign #{uuid4()}"
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# All Performance Max campaigns have an advertising_channel_type of
# PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
)
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Max Conversion Value are the only strategies supported
# for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximize_conversion_value. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Max Conversion Value, see the support article:
# http://support.google.com/google-ads/answer/7684216.
# A target_roas of 3.5 corresponds to a 350% return on ad spend.
# campaign.maximize_conversion_value.target_roas = 3.5
# For first time users, it's recommended not to set a target ROAS.
# Although target ROAS is optional, you still need to define it
# even if you do not want to use it.
campaign.maximize_conversion_value.target_roas = None
# Below is what you would use if you want to maximize conversions
# campaign.maximize_conversions.target_cpa_micros = None
# The target CPA is optional. This is the average amount that you would
# like to spend per conversion action.
# Set the shopping settings.
campaign.shopping_setting.merchant_id = merchant_center_account_id
# Optional: To use products only from a specific feed, set
# shopping_setting.feed_label to the feed label used in Merchant Center.
# See: https://support.google.com/merchants/answer/12453549.
# Omitting the shopping_setting.feed_label field will use products from all
# feeds.
# campaign.shopping_setting.feed_label = "INSERT_FEED_LABEL_HERE"
# Set the Final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (True), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# If opted in (False), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
# For a Retail campaign, we want the final URL's to be limited to
# those explicitly surfaced via GMC.
campaign.url_expansion_opt_out = True
# Assign the resource name with a temporary ID.
campaign_service = client.get_service("CampaignService")
campaign.resource_name = campaign_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
# Set the budget using the given budget resource name.
campaign.campaign_budget = campaign_service.campaign_budget_path(
customer_id, _BUDGET_TEMPORARY_ID
)
# Optional fields
campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")
return mutate_operation
def create_campaign_criterion_operations(
client,
customer_id,
):
"""Creates a list of MutateOperations that create new campaign criteria.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a list of MutateOperations that create new campaign criteria.
"""
campaign_service = client.get_service("CampaignService")
geo_target_constant_service = client.get_service("GeoTargetConstantService")
googleads_service = client.get_service("GoogleAdsService")
operations = []
# Set the LOCATION campaign criteria.
# Target all of New York City except Brooklyn.
# Location IDs are listed here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
# and they can also be retrieved using the GeoTargetConstantService as shown
# here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
mutate_operation = client.get_type("MutateOperation")
campaign_criterion = mutate_operation.campaign_criterion_operation.create
campaign_criterion.campaign = campaign_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
# Adds one positive location target for New York City (ID=1023191),
# specifically adding the positive criteria before the negative one.
campaign_criterion.location.geo_target_constant = (
geo_target_constant_service.geo_target_constant_path("1023191")
)
campaign_criterion.negative = False
operations.append(mutate_operation)
# Next add the negative target for Brooklyn (ID=1022762).
mutate_operation = client.get_type("MutateOperation")
campaign_criterion = mutate_operation.campaign_criterion_operation.create
campaign_criterion.campaign = campaign_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
campaign_criterion.location.geo_target_constant = (
geo_target_constant_service.geo_target_constant_path("1022762")
)
campaign_criterion.negative = True
operations.append(mutate_operation)
# Set the LANGUAGE campaign criterion.
mutate_operation = client.get_type("MutateOperation")
campaign_criterion = mutate_operation.campaign_criterion_operation.create
campaign_criterion.campaign = campaign_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
# Set the language.
# For a list of all language codes, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
campaign_criterion.language.language_constant = (
googleads_service.language_constant_path("1000")
) # English
operations.append(mutate_operation)
return operations
def create_multiple_text_assets(client, customer_id, texts):
"""Creates multiple text assets and returns the list of resource names.
These repeated assets must be created in a separate request prior to
creating the campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
texts: a list of strings, each of which will be used to create a text
asset.
Returns:
asset_resource_names: a list of asset resource names.
"""
# Here again we use the GoogleAdService to create multiple text
# assets in a single request.
googleads_service = client.get_service("GoogleAdsService")
operations = []
for text in texts:
mutate_operation = client.get_type("MutateOperation")
asset = mutate_operation.asset_operation.create
asset.text_asset.text = text
operations.append(mutate_operation)
# Send the operations in a single Mutate request.
response = googleads_service.mutate(
customer_id=customer_id,
mutate_operations=operations,
)
asset_resource_names = []
for result in response.mutate_operation_responses:
if result._pb.HasField("asset_result"):
asset_resource_names.append(result.asset_result.resource_name)
print_response_details(response)
return asset_resource_names
def create_asset_group_operation(client, customer_id, final_url):
"""Creates a MutateOperation that creates a new asset group.
A temporary ID will be assigned to this asset group so that it can
be referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
final_url: the final URL.
Returns:
a MutateOperation that creates a new asset group.
"""
googleads_service = client.get_service("GoogleAdsService")
# Create the AssetGroup.
mutate_operation = client.get_type("MutateOperation")
asset_group = mutate_operation.asset_group_operation.create
asset_group.name = f"Performance Max retail asset group #{uuid4()}"
asset_group.campaign = googleads_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
asset_group.final_urls.append(final_url)
asset_group.final_mobile_urls.append(final_url)
asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED
asset_group.resource_name = googleads_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
return mutate_operation
def create_listing_group_filter_operation(client, customer_id):
"""Creates a MutateOperation that creates a new listing group filter.
A temporary ID will be assigned to this listing group filter so that it
can be referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a MutateOperation that creates a new listing group filter.
"""
googleads_service = client.get_service("GoogleAdsService")
# Creates a new ad group criterion containing the "default" listing
# group (All products).
mutate_operation = client.get_type("MutateOperation")
asset_group_listing_group = (
mutate_operation.asset_group_listing_group_filter_operation.create
)
asset_group_listing_group.asset_group = googleads_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
asset_group_listing_group.type_ = (
client.enums.ListingGroupFilterTypeEnum.UNIT_INCLUDED
)
# Because this is a Performance Max campaign for retail, we need to specify
# that this is in the shopping listing source.
asset_group_listing_group.listing_source = (
client.enums.ListingGroupFilterListingSourceEnum.SHOPPING
)
return mutate_operation
def create_asset_and_asset_group_asset_operations(
client,
customer_id,
headline_asset_resource_names,
description_asset_resource_names,
):
"""Creates a list of MutateOperations that create a new asset_group.
A temporary ID will be assigned to this asset group so that it can
be referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
headline_asset_resource_names: a list of headline resource names.
description_asset_resource_names: a list of description resource names.
Returns:
MutateOperations that create a new asset group and related assets.
"""
asset_group_service = client.get_service("AssetGroupService")
operations = []
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets
# An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
# and providing:
# the resource name of the AssetGroup
# the resource name of the Asset
# the field_type of the Asset in this AssetGroup.
#
# To learn more about AssetGroups, see
# https://developers.google.com/google-ads/api/docs/performance-max/asset-groups
# Link the previously created multiple text assets.
# Link the headline assets.
for resource_name in headline_asset_resource_names:
mutate_operation = client.get_type("MutateOperation")
asset_group_asset = mutate_operation.asset_group_asset_operation.create
asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE
asset_group_asset.asset_group = asset_group_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
asset_group_asset.asset = resource_name
operations.append(mutate_operation)
# Link the description assets.
for resource_name in description_asset_resource_names:
mutate_operation = client.get_type("MutateOperation")
asset_group_asset = mutate_operation.asset_group_asset_operation.create
asset_group_asset.field_type = (
client.enums.AssetFieldTypeEnum.DESCRIPTION
)
asset_group_asset.asset_group = asset_group_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
asset_group_asset.asset = resource_name
operations.append(mutate_operation)
# Create and link the long headline text asset.
mutate_operations = create_and_link_text_asset(
client,
customer_id,
"Travel the World",
client.enums.AssetFieldTypeEnum.LONG_HEADLINE,
)
operations.extend(mutate_operations)
# Create and link the business name text asset.
mutate_operations = create_and_link_text_asset(
client,
customer_id,
"Interplanetary Cruises",
client.enums.AssetFieldTypeEnum.BUSINESS_NAME,
)
operations.extend(mutate_operations)
# Create and link the image assets.
# Create and link the Logo Asset.
mutate_operations = create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/1Crm",
client.enums.AssetFieldTypeEnum.LOGO,
"Logo Image",
)
operations.extend(mutate_operations)
# Create and link the Marketing Image Asset.
mutate_operations = create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/Eit5",
client.enums.AssetFieldTypeEnum.MARKETING_IMAGE,
"Marketing Image",
)
operations.extend(mutate_operations)
# Create and link the Square Marketing Image Asset.
mutate_operations = create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/bjYi",
client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE,
"Square Marketing Image",
)
operations.extend(mutate_operations)
# After being created the list must be sorted so that all asset
# operations come before all the asset group asset operations,
# otherwise the API will reject the request.
return sort_asset_and_asset_group_asset_operations(operations)
def create_and_link_text_asset(client, customer_id, text, field_type):
"""Creates a list of MutateOperations that create a new linked text asset.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
text: the text of the asset to be created.
field_type: the field_type of the new asset in the AssetGroupAsset.
Returns:
MutateOperations that create a new linked text asset.
"""
global _next_temp_id
operations = []
asset_service = client.get_service("AssetService")
asset_group_service = client.get_service("AssetGroupService")
# Create the Text Asset.
mutate_operation = client.get_type("MutateOperation")
asset = mutate_operation.asset_operation.create
asset.resource_name = asset_service.asset_path(customer_id, _next_temp_id)
asset.text_asset.text = text
operations.append(mutate_operation)
# Create an AssetGroupAsset to link the Asset to the AssetGroup.
mutate_operation = client.get_type("MutateOperation")
asset_group_asset = mutate_operation.asset_group_asset_operation.create
asset_group_asset.field_type = field_type
asset_group_asset.asset_group = asset_group_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
asset_group_asset.asset = asset_service.asset_path(
customer_id, _next_temp_id
)
operations.append(mutate_operation)
_next_temp_id -= 1
return operations
def create_and_link_image_asset(
client, customer_id, url, field_type, asset_name
):
"""Creates a list of MutateOperations that create a new linked image asset.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
url: the url of the image to be retrieved and put into an asset.
field_type: the field_type of the new asset in the AssetGroupAsset.
asset_name: the asset name.
Returns:
MutateOperations that create a new linked image asset.
"""
global _next_temp_id
operations = []
asset_service = client.get_service("AssetService")
asset_group_service = client.get_service("AssetGroupService")
# Create the Image Asset.
mutate_operation = client.get_type("MutateOperation")
asset = mutate_operation.asset_operation.create
asset.resource_name = asset_service.asset_path(customer_id, _next_temp_id)
asset.type_ = client.enums.AssetTypeEnum.IMAGE
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = asset_name
asset.image_asset.data = get_image_bytes(url)
operations.append(mutate_operation)
# Create an AssetGroupAsset to link the Asset to the AssetGroup.
mutate_operation = client.get_type("MutateOperation")
asset_group_asset = mutate_operation.asset_group_asset_operation.create
asset_group_asset.field_type = field_type
asset_group_asset.asset_group = asset_group_service.asset_group_path(
customer_id,
_ASSET_GROUP_TEMPORARY_ID,
)
asset_group_asset.asset = asset_service.asset_path(
customer_id, _next_temp_id
)
operations.append(mutate_operation)
_next_temp_id -= 1
return operations
def sort_asset_and_asset_group_asset_operations(operations):
"""Sorts a list of asset and asset group asset operations.
This sorts the list such that all asset operations precede
all asset group asset operations. If asset group assets are
created before assets then an error will be returned by
the API.
Args:
operations: a list of asset and asset group asset operations.
Returns:
a sorted list of asset and asset group asset operations.
"""
def sorter(operation):
"""Determines whether the operation creates an asset group asset.
Args:
operation: a MutateOperation instance.
Returns:
True if the MutateOperation creates an asset group asset.
"""
return bool(operation.asset_group_asset_operation)
return sorted(operations, key=sorter)
def get_customer_conversion_goals(client, customer_id):
"""Retrieves the list of customer conversion goals.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a list of dicts containing the category and origin of customer
conversion goals.
"""
ga_service = client.get_service("GoogleAdsService")
customer_conversion_goals = []
query = """
SELECT
customer_conversion_goal.category,
customer_conversion_goal.origin
FROM customer_conversion_goal
"""
# The number of conversion goals is typically less than 50 so we use
# GoogleAdsService.search instead of search_stream.
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
results = ga_service.search(request=search_request)
# Iterate over the results and build the list of conversion goals.
for row in results:
customer_conversion_goals.append(
{
"category": row.customer_conversion_goal.category,
"origin": row.customer_conversion_goal.origin,
}
)
return customer_conversion_goals
def create_conversion_goal_operations(
client,
customer_id,
customer_conversion_goals,
):
"""Creates a list of MutateOperations that override customer conversion goals.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
customer_conversion_goals: the list of customer conversion goals that
will be overridden.
Returns:
MutateOperations that update campaign conversion goals.
"""
campaign_conversion_goal_service = client.get_service(
"CampaignConversionGoalService"
)
operations = []
# To override the customer conversion goals, we will change the
# biddability of each of the customer conversion goals so that only
# the desired conversion goal is biddable in this campaign.
for customer_conversion_goal in customer_conversion_goals:
mutate_operation = client.get_type("MutateOperation")
campaign_conversion_goal = (
mutate_operation.campaign_conversion_goal_operation.update
)
campaign_conversion_goal.resource_name = (
campaign_conversion_goal_service.campaign_conversion_goal_path(
customer_id,
_PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
customer_conversion_goal["category"].name,
customer_conversion_goal["origin"].name,
)
)
# Change the biddability for the campaign conversion goal.
# Set biddability to True for the desired (category, origin).
# Set biddability to False for all other conversion goals.
# Note:
# 1- It is assumed that this Conversion Action
# (category=PURCHASE, origin=WEBSITE) exists in this account.
# 2- More than one goal can be biddable if desired. This example
# shows only one.
if (
customer_conversion_goal["category"]
== client.enums.ConversionActionCategoryEnum.PURCHASE
and customer_conversion_goal["origin"]
== client.enums.ConversionOriginEnum.WEBSITE
):
biddable = True
else:
biddable = False
campaign_conversion_goal.biddable = biddable
field_mask = protobuf_helpers.field_mask(
None, campaign_conversion_goal._pb
)
client.copy_from(
mutate_operation.campaign_conversion_goal_operation.update_mask,
field_mask,
)
operations.append(mutate_operation)
return operations
def get_image_bytes(url):
"""Loads image data from a URL.
Args:
url: a URL str.
Returns:
Images bytes loaded from the given URL.
"""
response = requests.get(url)
return response.content
def print_response_details(response):
"""Prints the details of a MutateGoogleAdsResponse.
Parses the "response" oneof field name and uses it to extract the new
entity's name and resource name.
Args:
response: a MutateGoogleAdsResponse object.
"""
# Parse the Mutate response to print details about the entities that
# were created by the request.
suffix = "_result"
for result in response.mutate_operation_responses:
for field_descriptor, value in result._pb.ListFields():
if field_descriptor.name.endswith(suffix):
name = field_descriptor.name[: -len(suffix)]
else:
name = field_descriptor.name
print(
f"Created a(n) {convert_snake_case_to_upper_case(name)} with "
f"{str(value).strip()}."
)
if __name__ == "__main__":
parser = argparse.ArgumentParser(
description=("Creates a Performance Max retail campaign.")
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
parser.add_argument(
"-m",
"--merchant_center_account_id",
type=int,
required=True,
help="The Merchant Center account ID.",
)
parser.add_argument(
"-u",
"--final_url",
type=str,
required=False,
default="http://www.example.com",
help="The final URL for the asset group of the campaign.",
)
args = parser.parse_args()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v17")
try:
main(
googleads_client,
args.customer_id,
args.merchant_center_account_id,
args.final_url,
)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'Error with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
Ruby
#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example shows how to create a Performance Max retail campaign.
#
# This will be created for "All products".
#
# For more information about Performance Max retail campaigns, see
# https://developers.google.com/google-ads/api/docs/performance-max/retail
#
# Prerequisites:
# - You need to have access to a Merchant Center account. You can find
# instructions to create a Merchant Center account here:
# https://support.google.com/merchants/answer/188924.
# This account must be linked to your Google Ads account. The integration
# instructions can be found at:
# https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center
# - You need your Google Ads account to track conversions. The different ways
# to track conversions can be found here:
# https://support.google.com/google-ads/answer/1722054.
# - You must have at least one conversion action in the account. For
# more about conversion actions, see
# https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions
require 'optparse'
require 'date'
require 'open-uri'
require 'google/ads/google_ads'
# We specify temporary IDs that are specific to a single mutate request.
# Temporary IDs are always negative and unique within one mutate request.
#
# See https://developers.google.com/google-ads/api/docs/mutating/best-practices
# for further details.
#
# These temporary IDs are fixed because they are used in multiple places.
BUDGET_TEMPORARY_ID = "-1"
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID = "-2"
ASSET_GROUP_TEMPORARY_ID = "-3"
# There are also entities that will be created in the same request but do not
# need to be fixed temporary IDs because they are referenced only once.
def next_temp_id
@id ||= ASSET_GROUP_TEMPORARY_ID.to_i
@id -= 1
end
def add_performance_max_retail_campaign(
customer_id,
merchant_center_account_id,
final_url)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# This campaign will override the customer conversion goals.
# Retrieve the current list of customer conversion goals.
customer_conversion_goals = _get_customer_conversion_goals(
client, customer_id)
# Performance Max campaigns require that repeated assets such as headlines
# and descriptions be created before the campaign.
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets
#
# Create the headlines.
headline_asset_resource_names = create_multiple_text_assets(
client,
customer_id,
[
"Travel",
"Travel Reviews",
"Book travel",
])
# Create the descriptions.
description_asset_resource_names = create_multiple_text_assets(
client,
customer_id,
[
"Take to the air!",
"Fly to the sky!",
])
# The below methods create and return MutateOperations that we later
# provide to the GoogleAdsService.Mutate method in order to create the
# entities in a single request. Since the entities for a Performance Max
# campaign are closely tied to one-another, it's considered a best practice
# to create them in a single Mutate request so they all complete
# successfully or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
campaign_budget_operation = create_campaign_budget_operation(
client,
customer_id,
)
performance_max_campaign_operation = create_performance_max_campaign_operation(
client,
customer_id,
merchant_center_account_id,
)
campaign_criterion_operations = create_campaign_criterion_operations(
client,
customer_id,
)
asset_group_operation = create_asset_group_operation(
client,
customer_id,
final_url,
)
listing_group_filter_operation = create_listing_group_filter_operation(
client,
customer_id,
)
asset_and_asset_group_asset_operations = create_asset_and_asset_group_asset_operations(
client,
customer_id,
headline_asset_resource_names,
description_asset_resource_names,
)
conversion_goal_operations = create_conversion_goal_operations(
client,
customer_id,
customer_conversion_goals,
)
# Send the operations in a single Mutate request.
response = client.service.google_ads.mutate(
customer_id: customer_id,
mutate_operations: [
# It's important to create these entities in this order because
# they depend on each other.
campaign_budget_operation,
performance_max_campaign_operation,
# Expand the list of multiple operations into the list of
# other mutate operations
campaign_criterion_operations,
asset_group_operation,
listing_group_filter_operation,
asset_and_asset_group_asset_operations,
conversion_goal_operations,
].flatten)
print_response_details(response)
end
# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same Mutate request.
def create_campaign_budget_operation(client, customer_id)
client.operation.mutate do |m|
m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|
cb.name = "Performance Max campaign budget #{SecureRandom.uuid}"
# The budget period already defaults to DAILY.
cb.amount_micros = 50_000_000
cb.delivery_method = :STANDARD
# A Performance Max campaign cannot use a shared campaign budget.
cb.explicitly_shared = false
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
end
end
end
# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
client,
customer_id,
merchant_center_account_id)
client.operation.mutate do |m|
m.campaign_operation = client.operation.create_resource.campaign do |c|
c.name = "Performance Max retail campaign #{SecureRandom.uuid}"
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
c.status = :PAUSED
# All Performance Max campaigns have an advertising_channel_type of
# PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
c.advertising_channel_type = :PERFORMANCE_MAX
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Maximize Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximize_conversion_value. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Maximize Conversion Value, see the support
# article: http://support.google.com/google-ads/answer/7684216.
# A target_roas of 3.5 corresponds to a 350% return on ad spend.
c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
mcv.target_roas = 3.5
end
# Set the shopping settings.
c.shopping_setting = client.resource.shopping_setting do |ss|
ss.merchant_id = merchant_center_account_id
# Optional: To use products only from a specific feed, set feed_label
# to the feed label used in Merchant Center.
# See: https://support.google.com/merchants/answer/12453549.
# Omitting the feed_label field will use products from all feeds.
# feed_label = "INSERT_FEED_LABEL_HERE"
end
# Set the Final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (true), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (false), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
#
# For a Retail campaign, we want the final URLs to be limited to those
# explicitly surfaced via GMC.
c.url_expansion_opt_out = true
# Assign the resource name with a temporary ID.
c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Set the budget using the given budget resource name.
c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
# Optional fields
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
end
end
end
# Creates a list of MutateOperations that create new campaign criteria.
def create_campaign_criterion_operations(client, customer_id)
operations = []
# Set the LOCATION campaign criteria.
# Target all of New York City except Brooklyn.
# Location IDs are listed here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
# and they can also be retrieved using the GeoTargetConstantService as shown
# here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(
customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Adds one positive location target for New York City (ID=1023191),
# specifically adding the positive criteria before the negative one.
cc.location = client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant("1023191")
end
cc.negative = false
end
end
# Next add the negative target for Brooklyn (ID=1022762).
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(
customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
cc.location = client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant("1022762")
end
cc.negative = true
end
end
# Set the LANGUAGE campaign criterion.
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(
customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Set the language.
# For a list of all language codes, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
cc.language = client.resource.language_info do |li|
li.language_constant = client.path.language_constant("1000") # English
end
end
end
operations
end
# Creates multiple text assets and returns the list of resource names.
# These repeated assets must be created in a separate request prior to creating
# the campaign.
def create_multiple_text_assets(client, customer_id, texts)
operations = texts.map do |text|
client.operation.mutate do |m|
m.asset_operation = client.operation.create_resource.asset do |asset|
asset.text_asset = client.resource.text_asset do |text_asset|
text_asset.text = text
end
end
end
end
# Send the operations in a single Mutate request.
response = client.service.google_ads.mutate(
customer_id: customer_id,
mutate_operations: operations,
)
asset_resource_names = []
response.mutate_operation_responses.each do |result|
if result.asset_result
asset_resource_names.append(result.asset_result.resource_name)
end
end
print_response_details(response)
asset_resource_names
end
# Creates a MutateOperation that creates a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
client,
customer_id,
final_url)
# Create the AssetGroup
client.operation.mutate do |m|
m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
ag.name = "Performance Max retail asset group #{SecureRandom.uuid}"
ag.campaign = client.path.campaign(
customer_id,
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
ag.final_urls << final_url
ag.final_mobile_urls << final_url
ag.status = :PAUSED
ag.resource_name = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID,
)
end
end
end
# Creates a MutateOperation that creates a new listing group filter.
# A temporary ID will be assigned to this listing group filter so that it can
# be referenced by other objects being created in the same Mutate request.
def create_listing_group_filter_operation(client, customer_id)
client.operation.mutate do |m|
m.asset_group_listing_group_filter_operation =
client.operation.create_resource.asset_group_listing_group_filter do |aglg|
aglg.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID,
)
aglg.type = :UNIT_INCLUDED
# Because this is a Performance Max campaign for retail, we need to
# specify that this is in the shopping listing source.
aglg.listing_source = :SHOPPING
end
end
end
# Creates a list of MutateOperations that create a new asset_group.
# A temporary ID will be assigned to this asset group so that it can be
# referenced by other objects being created in the same Mutate request.
def create_asset_and_asset_group_asset_operations(
client,
customer_id,
headline_asset_resource_names,
description_asset_resource_names)
operations = []
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets
#
# An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
# and providing:
# the resource name of the AssetGroup
# the resource name of the Asset
# the field_type of the Asset in this AssetGroup.
#
# To learn more about AssetGroups, see
# https://developers.google.com/google-ads/api/docs/performance-max/asset-groups
# Link the previously created multiple text assets.
# Link the headline assets.
headline_asset_resource_names.each do |resource_name|
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = :HEADLINE
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = resource_name
end
end
end
# Link the description assets.
description_asset_resource_names.each do |resource_name|
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = :DESCRIPTION
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = resource_name
end
end
end
# Create and link the long headline text asset.
operations += create_and_link_text_asset(
client,
customer_id,
"Travel the World",
:LONG_HEADLINE)
# Create and link the business name text asset.
operations += create_and_link_text_asset(
client,
customer_id,
"Interplanetary Cruises",
:BUSINESS_NAME)
# Create and link the image assets.
# Create and link the Logo Asset.
operations += create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/1Crm",
:LOGO,
"Logo Image")
# Create and link the Marketing Image Asset.
operations += create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/Eit5",
:MARKETING_IMAGE,
"Marketing Image")
# Create and link the Square Marketing Image Asset.
operations += create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/bjYi",
:SQUARE_MARKETING_IMAGE,
"Square Marketing Image")
# After being created the list must be sorted so that all asset
# operations come before all the asset group asset operations,
# otherwise the API will reject the request.
sort_asset_and_asset_group_asset_operations(operations)
end
# Creates a list of MutateOperations that create a new linked text asset.
def create_and_link_text_asset(client, customer_id, text, field_type)
operations = []
temp_id = next_temp_id
# Create the Text Asset.
operations << client.operation.mutate do |m|
m.asset_operation = client.operation.create_resource.asset do |a|
a.resource_name = client.path.asset(customer_id, temp_id)
a.text_asset = client.resource.text_asset do |text_asset|
text_asset.text = text
end
end
end
# Create an AssetGroupAsset to link the Asset to the AssetGroup.
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = field_type
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = client.path.asset(customer_id, temp_id)
end
end
operations
end
# Creates a list of MutateOperations that create a new linked image asset.
def create_and_link_image_asset(client, customer_id, url, field_type, asset_name)
operations = []
temp_id = next_temp_id
# Create the Image Asset.
operations << client.operation.mutate do |m|
m.asset_operation = client.operation.create_resource.asset do |a|
a.resource_name = client.path.asset(customer_id, temp_id)
a.type = :IMAGE
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
a.name = asset_name
a.image_asset = client.resource.image_asset do |image_asset|
image_asset.data = get_image_bytes(url)
end
end
end
# Create an AssetGroupAsset to link the Asset to the AssetGroup.
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = field_type
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = client.path.asset(customer_id, temp_id)
end
end
operations
end
# Sorts a list of asset and asset group asset operations. This sorts the list
# such that all asset operations precede all asset group asset operations. If
# asset group assets are created before assets then an error will be returned
# by the API.
def sort_asset_and_asset_group_asset_operations(operations)
operations.sort_by do |operation|
if operation.asset_group_asset_operation
1
else
0
end
end
end
def _get_customer_conversion_goals(client, customer_id)
query = <<~EOD
SELECT
customer_conversion_goal.category,
customer_conversion_goal.origin
FROM customer_conversion_goal
EOD
customer_conversion_goals = []
ga_service = client.service.google_ads
# The number of conversion goals is typically less than 50 so we use
# GoogleAdsService.search instead of search_stream.
response = ga_service.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterate over the results and build the list of conversion goals.
response.each do |row|
customer_conversion_goals << {
"category" => row.customer_conversion_goal.category,
"origin" => row.customer_conversion_goal.origin
}
end
customer_conversion_goals
end
def create_conversion_goal_operations(client, customer_id, customer_conversion_goals)
campaign_conversion_goal_service = client.service.campaign_conversion_goal
operations = []
# To override the customer conversion goals, we will change the
# biddability of each of the customer conversion goals so that only
# the desired conversion goal is biddable in this campaign.
customer_conversion_goals.each do |customer_conversion_goal|
operations << client.operation.mutate do |m|
m.campaign_conversion_goal_operation = client.operation.campaign_conversion_goal do |op|
op.update = client.resource.campaign_conversion_goal do |ccg|
ccg.resource_name = client.path.campaign_conversion_goal(
customer_id,
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
customer_conversion_goal["category"].to_s,
customer_conversion_goal["origin"].to_s)
# Change the biddability for the campaign conversion goal.
# Set biddability to True for the desired (category, origin).
# Set biddability to False for all other conversion goals.
# Note:
# 1- It is assumed that this Conversion Action
# (category=PURCHASE, origin=WEBSITE) exists in this account.
# 2- More than one goal can be biddable if desired. This example
# shows only one.
ccg.biddable = (customer_conversion_goal["category"] == :PURCHASE &&
customer_conversion_goal["origin"] == :WEBSITE)
end
op.update_mask = Google::Ads::GoogleAds::FieldMaskUtil.all_set_fields_of(op.update)
end
end
end
operations
end
# Loads image data from a URL.
def get_image_bytes(url)
URI.open(url).read
end
# Prints the details of a MutateGoogleAdsResponse.
def print_response_details(response)
# Parse the mutate response to print details about the entities that
# were created by the request.
suffix = "_result"
response.mutate_operation_responses.each do |result|
result.to_h.select {|k, v| v }.each do |name, value|
if name.to_s.end_with?(suffix)
name = name.to_s.delete_suffix(suffix)
end
puts "Created a(n) #{::Google::Ads::GoogleAds::Utils.camelize(name)} " \
"with #{value.to_s.strip}."
end
end
end
if __FILE__ == $0
PAGE_SIZE = 1000
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
options[:merchant_center_account_id] = 'INSERT_MERCHANT_CENTER_ACCOUNT_ID_HERE'
options[:final_url] = 'INSERT_FINAL_URL_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.on('-m', '--merchant-center-account-id MERCHANT-CENTER-ACCOUNT-ID',
Integer, 'Merchant Center Account ID') do |v|
options[:merchant_center_account_id] = v
end
opts.on('-f', '--final-url FINAL-URL', String, 'Final URL') do |v|
options[:final_url] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
add_performance_max_retail_campaign(
options.fetch(:customer_id).tr("-", ""),
options.fetch(:merchant_center_account_id),
options.fetch(:final_url))
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end
Perl
#!/usr/bin/perl -w
#
# Copyright 2021, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example shows how to create a Performance Max retail campaign.
#
# This will be created for "All products".
#
# For more information about Performance Max retail campaigns, see
# https://developers.google.com/google-ads/api/docs/performance-max/retail.
#
# Prerequisites:
# - You need to have access to a Merchant Center account. You can find
# instructions to create a Merchant Center account here:
# https://support.google.com/merchants/answer/188924.
# This account must be linked to your Google Ads account. The integration
# instructions can be found at:
# https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center.
# - You need your Google Ads account to track conversions. The different ways
# to track conversions can be found here:
# https://support.google.com/google-ads/answer/1722054.
# - You must have at least one conversion action in the account. For more about
# conversion actions, see
# https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions.
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::Utils::MediaUtils;
use Google::Ads::GoogleAds::Utils::FieldMasks;
use Google::Ads::GoogleAds::V17::Resources::CampaignBudget;
use Google::Ads::GoogleAds::V17::Resources::Campaign;
use Google::Ads::GoogleAds::V17::Resources::ShoppingSetting;
use Google::Ads::GoogleAds::V17::Resources::CampaignCriterion;
use Google::Ads::GoogleAds::V17::Resources::Asset;
use Google::Ads::GoogleAds::V17::Resources::AssetGroup;
use Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset;
use Google::Ads::GoogleAds::V17::Resources::CampaignConversionGoal;
use Google::Ads::GoogleAds::V17::Resources::AssetGroupListingGroupFilter;
use Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue;
use Google::Ads::GoogleAds::V17::Common::LocationInfo;
use Google::Ads::GoogleAds::V17::Common::LanguageInfo;
use Google::Ads::GoogleAds::V17::Common::TextAsset;
use Google::Ads::GoogleAds::V17::Common::ImageAsset;
use Google::Ads::GoogleAds::V17::Enums::BudgetDeliveryMethodEnum qw(STANDARD);
use Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelTypeEnum
qw(PERFORMANCE_MAX);
use Google::Ads::GoogleAds::V17::Enums::AssetGroupStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AssetFieldTypeEnum
qw(HEADLINE DESCRIPTION LONG_HEADLINE BUSINESS_NAME LOGO MARKETING_IMAGE SQUARE_MARKETING_IMAGE);
use Google::Ads::GoogleAds::V17::Enums::ConversionActionCategoryEnum
qw(PURCHASE);
use Google::Ads::GoogleAds::V17::Enums::ConversionOriginEnum qw(WEBSITE);
use Google::Ads::GoogleAds::V17::Enums::ListingGroupFilterTypeEnum
qw(UNIT_INCLUDED);
use Google::Ads::GoogleAds::V17::Enums::ListingGroupFilterListingSourceEnum
qw(SHOPPING);
use Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation;
use Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation;
use Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation;
use
Google::Ads::GoogleAds::V17::Services::AssetGroupService::AssetGroupOperation;
use
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignConversionGoalService::CampaignConversionGoalOperation;
use
Google::Ads::GoogleAds::V17::Services::AssetGroupListingGroupFilterService::AssetGroupListingGroupFilterOperation;
use Google::Ads::GoogleAds::V17::Utils::ResourceNames;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
use POSIX qw(strftime);
# We specify temporary IDs that are specific to a single mutate request.
# Temporary IDs are always negative and unique within one mutate request.
#
# See https://developers.google.com/google-ads/api/docs/mutating/best-practices
# for further details.
#
# These temporary IDs are fixed because they are used in multiple places.
use constant BUDGET_TEMPORARY_ID => -1;
use constant PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID => -2;
use constant ASSET_GROUP_TEMPORARY_ID => -3;
# There are also entities that will be created in the same request but do not
# need to be fixed temporary IDs because they are referenced only once.
our $next_temp_id = ASSET_GROUP_TEMPORARY_ID - 1;
sub add_performance_max_retail_campaign {
my ($api_client, $customer_id, $merchant_center_account_id, $final_url) = @_;
# This campaign will override the customer conversion goals.
# Retrieve the current list of customer conversion goals.
my $customer_conversion_goals =
get_customer_conversion_goals($api_client, $customer_id);
# Performance Max campaigns require that repeated assets such as headlines
# and descriptions be created before the campaign.
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets.
#
# Create the headlines.
my $headline_asset_resource_names =
create_multiple_text_assets($api_client, $customer_id,
["Travel", "Travel Reviews", "Book travel"]);
# Create the descriptions.
my $description_asset_resource_names =
create_multiple_text_assets($api_client, $customer_id,
["Take to the air!", "Fly to the sky!"]);
# It's important to create the below entities in this order because they depend
# on each other.
my $operations = [];
# The below methods create and return MutateOperations that we later provide to
# the GoogleAdsService->mutate() method in order to create the entities in a
# single request. Since the entities for a Performance Max campaign are closely
# tied to one-another, it's considered a best practice to create them in a
# single mutate request so they all complete successfully or fail entirely,
# leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview.
push @$operations, create_campaign_budget_operation($customer_id);
push @$operations,
create_performance_max_campaign_operation($customer_id,
$merchant_center_account_id);
push @$operations, @{create_campaign_criterion_operations($customer_id)};
push @$operations, create_asset_group_operation($customer_id, $final_url);
push @$operations, create_listing_group_filter_operation($customer_id);
push @$operations,
@{
create_asset_and_asset_group_asset_operations(
$customer_id, $headline_asset_resource_names,
$description_asset_resource_names
)};
push @$operations,
@{create_conversion_goal_operations($customer_id,
$customer_conversion_goals)};
# Issue a mutate request to create everything and print its information.
my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
customerId => $customer_id,
mutateOperations => $operations
});
print_response_details($mutate_google_ads_response);
return 1;
}
# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same mutate request.
sub create_campaign_budget_operation {
my ($customer_id) = @_;
# Create a mutate operation that creates a campaign budget operation.
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignBudgetOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
->new({
create => Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new(
{
# Set a temporary ID in the budget's resource name so it can be
# referenced by the campaign in later steps.
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
name => "Performance Max retail campaign budget #" . uniqid(),
# The budget period already defaults to DAILY.
amountMicros => 50000000,
deliveryMethod => STANDARD,
# A Performance Max campaign cannot use a shared campaign budget.
explicitlyShared => "false",
})})});
}
# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can be referenced
# by other objects being created in the same mutate request.
sub create_performance_max_campaign_operation {
my ($customer_id, $merchant_center_account_id) = @_;
# Create a mutate operation that creates a campaign operation.
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation
->new({
create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({
# Assign the resource name with a temporary ID.
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
name => "Performance Max retail campaign #'" . uniqid(),
# Set the budget using the given budget resource name.
campaignBudget =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
status =>
Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
# All Performance Max campaigns have an advertisingChannelType of
# PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
advertisingChannelType => PERFORMANCE_MAX,
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Max Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximizeConversionValue. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Max Conversion Value, see the support article:
# http://support.google.com/google-ads/answer/7684216.
# A targetRoas of 3.5 corresponds to a 350% return on ad spend.
# For first time users, it's recommended not to set a target ROAS.
# maximizeConversionValue =>
# Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->
# new({
# targetRoas => 3.5
# }
# ),
# Below is what you would use if you want to maximize conversions.
# maximizeConversions =>
# Google::Ads::GoogleAds::V17::Common::MaximizeConversions->
# new({
# targetCpaMicros => 1000000
# }
# ),
# The target CPA is optional. This is the average amount that you would
# like to spend per conversion action.
# Set the shopping settings.
shoppingSetting =>
Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({
merchantId => $merchant_center_account_id,
# Optional: To use products only from a specific feed, set feedLabel
# to the feed label used in Merchant Center.
# See: https://support.google.com/merchants/answer/12453549.
# Omitting the feedLabel field will use products from all feeds.
# feedLabel => "INSERT_FEED_LABEL_HERE"
}
),
# Set the final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (true), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (false), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
#
# For a Retail campaign, we want the final URL to be limited to those
# explicitly surfaced via GMC.
urlExpansionOptOut => "true",
# Optional fields.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
endDate =>
strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),
})})});
}
# Creates a list of MutateOperations that create new campaign criteria.
sub create_campaign_criterion_operations {
my ($customer_id) = @_;
my $operations = [];
# Set the LOCATION campaign criteria.
# Target all of New York City except Brooklyn.
# Location IDs are listed here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
# and they can also be retrieved using the GeoTargetConstantService as shown
# here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
# Adds one positive location target for New York City (ID=1023191),
# specifically adding the positive criteria before the negative one.
location =>
Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
geoTargetConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
1023191)}
),
negative => "false"
})})});
# Next add the negative target for Brooklyn (ID=1022762).
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
location =>
Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
geoTargetConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
1022762)}
),
negative => "true"
})})});
# Set the LANGUAGE campaign criterion.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
# Set the language.
# For a list of all language codes, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7.
language =>
Google::Ads::GoogleAds::V17::Common::LanguageInfo->new({
languageConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::language_constant(
1000) # English
})})})});
return $operations;
}
# Creates multiple text assets and returns the list of resource names.
#
# These repeated assets must be created in a separate request prior to
# creating the campaign.
sub create_multiple_text_assets {
my ($api_client, $customer_id, $texts) = @_;
# Here again we use the GoogleAdService to create multiple text assets in a
# single request.
my $operations = [];
foreach my $text (@$texts) {
# Create a mutate operation for a text asset.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
assetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
new({
create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
textAsset =>
Google::Ads::GoogleAds::V17::Common::TextAsset->new({
text => $text
})})})});
}
# Issue a mutate request to add all assets.
my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
customerId => $customer_id,
mutateOperations => $operations
});
my $asset_resource_names = [];
foreach
my $response (@{$mutate_google_ads_response->{mutateOperationResponses}})
{
push @$asset_resource_names, $response->{assetResult}{resourceName};
}
print_response_details($mutate_google_ads_response);
return $asset_resource_names;
}
# Creates a MutateOperation that creates a new asset group.
#
# A temporary ID will be assigned to this asset group so that it can be referenced
# by other objects being created in the same mutate request.
sub create_asset_group_operation {
my ($customer_id, $final_url) = @_;
# Create a mutate operation that creates an asset group operation.
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupService::AssetGroupOperation
->new({
create => Google::Ads::GoogleAds::V17::Resources::AssetGroup->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
name => "Performance Max retail asset group #" . uniqid(),
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
finalUrls => [$final_url],
finalMobileUrls => [$final_url],
status =>
Google::Ads::GoogleAds::V17::Enums::AssetGroupStatusEnum::PAUSED
})})});
}
# Creates a MutateOperation that creates a new listing group filter.
# A temporary ID will be assigned to this listing group filter so that it
# can be referenced by other objects being created in the same Mutate request.
sub create_listing_group_filter_operation {
my ($customer_id) = @_;
# Creates a new ad group criterion containing the "default" listing group
# (All products).
my $listing_group_filter =
Google::Ads::GoogleAds::V17::Resources::AssetGroupListingGroupFilter->new({
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
# Since this is the root node, do not set the parentListingGroupFilter.
# For all other nodes, this would refer to the parent listing group filter
# resource name.
# parentListingGroupFilter => "<PARENT FILTER NAME>"
# The subdivision type means this node has children. This type is used for
# the root node as well.
type => UNIT_INCLUDED,
# Because this is a Performance Max campaign for retail, we need to specify
# that this is in the shopping listing source.
listingSource => SHOPPING
});
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupListingGroupFilterOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupListingGroupFilterService::AssetGroupListingGroupFilterOperation
->new({
create => $listing_group_filter
})});
}
# Creates a list of MutateOperations that create a new asset_group.
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
sub create_asset_and_asset_group_asset_operations {
my (
$customer_id,
$headline_asset_resource_names,
$description_asset_resource_names
) = @_;
my $operations = [];
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets.
# An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
# and providing:
# - the resource name of the AssetGroup
# - the resource name of the Asset
# - the fieldType of the Asset in this AssetGroup
#
# To learn more about AssetGroups, see
# https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.
# Link the previously created multiple text assets.
# Link the headline assets.
foreach my $resource_name (@$headline_asset_resource_names) {
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => $resource_name,
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => HEADLINE
})})});
}
# Link the description assets.
foreach my $resource_name (@$description_asset_resource_names) {
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => $resource_name,
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => DESCRIPTION
})})});
}
# Create and link the long headline text asset.
push @$operations,
@{create_and_link_text_asset($customer_id, "Travel the World",
LONG_HEADLINE)};
# Create and link the business name text asset.
push @$operations,
@{
create_and_link_text_asset($customer_id, "Interplanetary Cruises",
BUSINESS_NAME)};
# Create and link the image assets.
# Create and link the logo asset.
push @$operations,
@{
create_and_link_image_asset($customer_id, "https://gaagl.page.link/1Crm",
LOGO, "Logo Image")};
# Create and link the marketing image asset.
push @$operations,
@{
create_and_link_image_asset(
$customer_id, "https://gaagl.page.link/Eit5",
MARKETING_IMAGE, "Marketing Image"
)};
# Create and link the square marketing image asset.
push @$operations,
@{
create_and_link_image_asset(
$customer_id, "https://gaagl.page.link/bjYi",
SQUARE_MARKETING_IMAGE, "Square Marketing Image"
)};
# After being created the list must be sorted so that all asset
# operations come before all the asset group asset operations,
# otherwise the API will reject the request.
return sort_asset_and_asset_group_asset_operations($operations);
}
# Creates a list of MutateOperations that create a new linked text asset.
sub create_and_link_text_asset {
my ($customer_id, $text, $field_type) = @_;
my $operations = [];
# Create a new mutate operation for a text asset.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
new({
create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
textAsset => Google::Ads::GoogleAds::V17::Common::TextAsset->new({
text => $text
})})})});
# Create an asset group asset to link the asset to the asset group.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => $field_type
})})});
$next_temp_id--;
return $operations;
}
# Creates a list of MutateOperations that create a new linked image asset.
sub create_and_link_image_asset {
my ($customer_id, $url, $field_type, $asset_name) = @_;
my $operations = [];
# Create a new mutate operation for an image asset.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
new({
create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
name => $asset_name,
imageAsset =>
Google::Ads::GoogleAds::V17::Common::ImageAsset->new({
data => get_base64_data_from_url($url)})})})});
# Create an asset group asset to link the asset to the asset group.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => $field_type
})})});
$next_temp_id--;
return $operations;
}
# Sorts a list of asset and asset group asset operations.
#
# This sorts the list such that all asset operations precede
# all asset group asset operations. If asset group assets are
# created before assets then an error will be returned by the API.
sub sort_asset_and_asset_group_asset_operations {
my ($operations) = @_;
sub sorter {
if (defined $a->{assetOperation}) {
return -1;
} else {
return 1;
}
}
my @operations_sorted = sort sorter @$operations;
return \@operations_sorted;
}
# Retrieves the list of customer conversion goals.
sub get_customer_conversion_goals {
my ($api_client, $customer_id) = @_;
my $customer_conversion_goals = [];
# Create a query that retrieves all customer conversion goals.
my $query =
"SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
. "FROM customer_conversion_goal";
# The number of conversion goals is typically less than 50 so we use
# GoogleAdsService->search() method instead of search_stream().
my $search_response = $api_client->GoogleAdsService()->search({
customerId => $customer_id,
query => $query
});
# Iterate over the results and build the list of conversion goals.
foreach my $google_ads_row (@{$search_response->{results}}) {
push @$customer_conversion_goals,
{
category => $google_ads_row->{customerConversionGoal}{category},
origin => $google_ads_row->{customerConversionGoal}{origin}};
}
return $customer_conversion_goals;
}
# Creates a list of MutateOperations that override customer conversion goals.
sub create_conversion_goal_operations {
my ($customer_id, $customer_conversion_goals) = @_;
my $operations = [];
# To override the customer conversion goals, we will change the biddability of
# each of the customer conversion goals so that only the desired conversion goal
# is biddable in this campaign.
foreach my $customer_conversion_goal (@$customer_conversion_goals) {
my $campaign_conversion_goal =
Google::Ads::GoogleAds::V17::Resources::CampaignConversionGoal->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_conversion_goal(
$customer_id,
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
$customer_conversion_goal->{category},
$customer_conversion_goal->{origin})});
# Change the biddability for the campaign conversion goal.
# Set biddability to true for the desired (category, origin).
# Set biddability to false for all other conversion goals.
# Note:
# 1- It is assumed that this Conversion Action
# (category=PURCHASE, origin=WEBSITE) exists in this account.
# 2- More than one goal can be biddable if desired. This example
# shows only one.
if ( $customer_conversion_goal->{category} eq PURCHASE
&& $customer_conversion_goal->{origin} eq WEBSITE)
{
$campaign_conversion_goal->{biddable} = "true";
} else {
$campaign_conversion_goal->{biddable} = "false";
}
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
campaignConversionGoalOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignConversionGoalService::CampaignConversionGoalOperation
->new({
update => $campaign_conversion_goal,
# Set the update mask on the operation. Here the update mask will be
# a list of all the fields that were set on the update object.
updateMask => all_set_fields_of($campaign_conversion_goal)})});
}
return $operations;
}
# Prints the details of a MutateGoogleAdsResponse.
# Parses the "response" oneof field name and uses it to extract the new entity's
# name and resource name.
sub print_response_details {
my ($mutate_google_ads_response) = @_;
foreach
my $response (@{$mutate_google_ads_response->{mutateOperationResponses}})
{
my $result_type = [keys %$response]->[0];
printf "Created a(n) %s with '%s'.\n",
ucfirst $result_type =~ s/Result$//r,
$response->{$result_type}{resourceName};
}
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
my $customer_id = undef;
my $merchant_center_account_id = undef;
my $sales_country = "US";
my $final_url = "http://www.example.com";
# Parameters passed on the command line will override any parameters set in code.
GetOptions(
"customer_id=s" => \$customer_id,
"merchant_center_account_id=i" => \$merchant_center_account_id,
"sales_country=s" => \$sales_country,
"final_url=s" => \$final_url
);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2)
if not check_params($customer_id, $merchant_center_account_id, $sales_country,
$final_url);
# Call the example.
add_performance_max_retail_campaign($api_client, $customer_id =~ s/-//gr,
$merchant_center_account_id, $sales_country, $final_url);
=pod
=head1 NAME
add_performance_max_retail_campaign
=head1 DESCRIPTION
This example shows how to create a Performance Max retail campaign.
This will be created for "All products".
For more information about Performance Max retail campaigns, see
https://developers.google.com/google-ads/api/docs/performance-max/retail.
Prerequisites:
- You need to have access to a Merchant Center account. You can find
instructions to create a Merchant Center account here:
https://support.google.com/merchants/answer/188924.
This account must be linked to your Google Ads account. The integration
instructions can be found at:
https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center.
- You need your Google Ads account to track conversions. The different ways
to track conversions can be found here:
https://support.google.com/google-ads/answer/1722054.
- You must have at least one conversion action in the account. For more about
conversion actions, see
https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions.
=head1 SYNOPSIS
add_performance_max_retail_campaign.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
-merchant_center_account_id The Merchant Center account ID.
-sales_country [optional] The sales country of products to include in the campaign.
-final_url [optional] The final URL for the asset group of the campaign.
=cut