透過集合功能整理內容
你可以依據偏好儲存及分類內容。
關於本指南
本指南旨在提供一套整合最佳做法，讓商店建立工具的使用者能夠放送免費產品資訊和付費廣告。本指南將提供流暢的使用體驗，協助商店建設者順利啟用商家。本指南重點介紹如何有效管理大量 Merchant Center 和 Google Ads 帳戶所需的 Google API。瀏覽指南時，大部分章節都會提供下列指南：
- 簡介與業務效益
- 技術指引 (API 和其他項目)
- 包含螢幕截圖的使用者體驗指南
- 已知問題和提示
本指南的使用方式
在瀏覽這項資源的過程中，您會找到 5 個更廣泛的步驟，以建立強大的基礎整合：
- 帳戶設定
- 上傳產品
- 資料品質 / 疑難排解
- 廣告
- 通報偏誤
在以下步驟中，您都有應實作的基本功能。大部分功能為必要功能，但有些依據眾多因素而不需要。取決於您的所在地、商家指定位置、決定實作方式，以及要導入的購物計畫。
新手上路的使用者體驗設計指南
請務必建立新手上路體驗，引導商店建立工具的商家在 Google 上展示產品，並藉由避免可避免的錯誤，在一開始就奠定成功基礎。
我們建議使用者體驗統整免費產品資訊和付費廣告的新手上路規定，並視需要提供選用的付費廣告步驟，包括建立付費廣告，包括設定 Google Ads 廣告活動，以及輸入帳單詳細資料。
您在設計整合作業時，應留意下列 3 項專屬的新手上路使用者體驗原則。
輕鬆完成必要的新手上路流程
請參考下列建議，方便商家輕鬆上手：
簡化新手上路：建議僅執行最少的必要工作。
智慧型預設值一律可供編輯：設定設定時，請代表商家接受合理的猜測結果，然後公開您的選項並允許其編輯。
單頁新手上路：最佳做法是將所有新手上路工作放在單一頁面。商家在開始進行新手上路流程時，以及在新手上路流程的任何階段，都可以同時查看所有工作。
允許商家稍後再完成複雜工作：如果是網站政策檢查和運送設定，請讓商家在新手上路期間略過，稍後再完成。請參閱接著提醒並引導商家完成新手上路流程。
內容指引
我們建議引導商家瞭解新手上路工作帶來的影響，並只在與目前商家目前合作的任務相關時，顯示精簡指引。
適應性
這些規範提供了分類，且適用於各種商店建構工具。建議您根據整合情況進行調整，選取最符合其平台條件的選項。舉例來說，只有具備強大運送系統的開放式資源儲存庫建構工具和商店建構工具提供運送設定。
如有任何疑問或需要支援，建議採取下列做法：
Content API for Shopping 支援團隊：如需技術支援，請與 Content API for Shopping 支援團隊聯絡。
Google Merchant 支援：這個支援管道可協助您解決 Merchant Center 和付費廣告相關問題。
Google 聯絡窗口 (POC)：如果您有專屬的 Google 聯絡窗口可以支援整合，建議您直接與該業務人員聯絡，向他們尋求協助。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-07-25 (世界標準時間)。
[null,null,["上次更新時間：2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eThis guide provides Storebuilders with integration best practices for Free Listing and Paid Ads, focusing on Google API usage for efficient management of Merchant Center and Google Ads accounts.\u003c/p\u003e\n"],["\u003cp\u003eThe guide outlines 5 key integration steps: Account setup, Product upload, Data Quality/Troubleshooting, Ads, and Reporting, with essential features and implementation considerations for each.\u003c/p\u003e\n"],["\u003cp\u003eStorebuilders should prioritize a user-friendly onboarding experience by simplifying tasks, using smart defaults, consolidating onboarding onto one page, and allowing for deferred completion of complex tasks.\u003c/p\u003e\n"],["\u003cp\u003eUX design should incorporate contextual guidance, explaining the impact of tasks and providing relevant information, and adapt to various store builder types with flexible options.\u003c/p\u003e\n"],["\u003cp\u003eSupport is available through the Content API for Shopping Support Team, Google Merchant Support, or a dedicated Google Point of Contact.\u003c/p\u003e\n"]]],["This guide outlines integration best practices for Free Listings and Paid Ads, focusing on Google APIs for efficient management. It details a five-step integration process: account setup, product upload, data quality, ads, and reporting. Onboarding UX design principles emphasize simplifying onboarding, using smart defaults, having a 1-page onboarding, and allowing complex tasks later. The guide recommends contextual guidance and adaptability to various store builders, and suggests contacting support channels for assistance.\n"],null,["About This Guide\n----------------\n\nThis guide aims to provide Storebuilders with a set of integration best\npractices for Free Listing and Paid Ads. This guide helps storebuilders to\nenable their merchants by offering a seamless experience. This guide highlights\nthe various Google APIs required to efficiently manage large numbers of Merchant\nCenter and Google Ads accounts. While navigating the guide, you can expect to\nfind the following guidance for most all sections:\n\n- Introduction and Business Impact\n- Tech guidance (API \\& others)\n- UX guidance with screenshots\n- Known issues \\& tips\n\n### How to Use This Guide\n\nAs you navigate through this resource, you find 5 broader steps to create\na strong foundational integration:\n\n1. Account setup\n2. Product upload\n3. Data Quality / Troubleshooting\n4. Ads\n5. Reporting\n\nWithin each of these steps, there are essential features to implement.\nThe majority of features are required but some are not required based on\nnumerous factors. These are determined on where you are based, where your\nmerchants are targeting, how you decide to implement and on which shopping\nprograms you are implementing.\n\n### UX Design Guidance Principles for Onboarding\n\nIt's important to establish an onboarding experience that guides storebuilder\nmerchants who want to get their products on Google and sets them up for success\nat the beginning by preventing avoidable errors.\n\nWe recommend the UX to unify the Free Listing and Paid Ads onboarding\nrequirements and provide optional paid ads steps when needed (that is creating\na paid ads, including Set up a Google Ads campaign, and Enter your billing\ndetails).\n\nThere are 3 specific onboarding UX principles we recommend you to be aware about\nas you design your integration.\n\n#### Essential onboarding with ease\n\nWe recommend the following to help merchants onboard with ease:\n\n- **Simplify Onboarding:** We recommend providing minimum mandatory tasks only.\n\n- **Smart defaults, always editable:** When setting configurations, take an\n educated guess on behalf of merchants, be transparent about that choice, and\n allow them to edit.\n\n- **1-page onboarding:** Best practice is to have all onboarding tasks on one\n page. Merchants can see all tasks together when they start the onboarding, and\n at any stage of onboarding flow.\n\n- **Allow merchants to complete complex tasks later:** For website policy check\n and shipping settings, allow merchants to skip during onboarding and complete it\n later, see. Then alert and guide merchants to complete requirements\n post-onboarding.\n\n#### Contextual guidance\n\nWe recommend to guide merchants to understand the impact of onboarding tasks and\nonly surface concise guidance when it is relevant to the current task merchants\nare working on.\n\n#### Adaptability\n\nThe guidelines provide a classification and it flexes as it applies to a wide\nvariety of store builders. We recommend adapting based on your integration and\nyou can select the option that best fits its platform condition. For example,\nthere are shipping settings for open-resource store builders and store builders\nwith a robust shipping system.\n\n### Contact channels\n\nIf you have any questions or need support, consider using the following options:\n\n- **Content API for Shopping Support:** For technical support, you can contact the [Content API for\n Shopping Support Team](https://support.google.com/merchants/contact/shopping_api_support_form).\n\n- **Google Merchant Support:** This [support channel](https://support.google.com/merchants/gethelp) helps you get support for questions related to Merchant Center and Paid Ads.\n\n- **Google Point of Contact (POC):** If you have a dedicated Google POC to\n support your integration, we recommend reaching out to them directly for any\n questions."]]
