Module: scenarioplanner

Generates Meridian Scenario Planner Dashboards in Looker Studio.

This package provides tools to create and manage Meridian dashboards. It helps transform data from the MMM (Marketing Mix Modeling) schema into a custom Looker Studio dashboard, which can be shared via a URL.

The typical workflow is:

  1. Analyze MMM data into the appropriate schema.
  2. Generate UI-specific proto messages from this data using mmm_ui_proto_generator.
  3. Build a Looker Studio URL that embeds this UI proto data using linkingapi.

Key functionalities include:

  • linkingapi: Builds Looker Studio report URLs with embedded data sources. This allows for the creation of pre-configured reports.
  • mmm_ui_proto_generator: Generates a Mmm proto message for the Meridian Scenario Planner UI. It takes structured MMM data and transforms it into the specific proto format that the dashboard frontend expects.
  • converters: Provides utilities to convert and transform analyzed model data into a data format that Looker Studio expects.

Modules

converters module: Provides tools for converting and wrapping MMM schema data.

linkingapi module: Builds Looker Studio report URLs.

mmm_ui_proto_generator module: Generates an Mmm (Marketing Mix Model) proto for Meridian UI.