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Permitir que sua rede de publicidade use recursos de tradução da Pesquisa Google
A Pesquisa Google oferece vários recursos de tradução que permitem aos usuários acessar o conteúdo traduzido. Caso você administre uma rede de publicidade e seus anúncios não estejam funcionando conforme o esperado em páginas da Web traduzidas, siga as etapas deste guia para garantir que eles sejam renderizados ou atribuídos corretamente.
Nossa abordagem
Depois que os usuários acessam o conteúdo traduzido fornecido pelo Google Tradutor clicando no resultado da pesquisa, o Google recupera a página do editor, reescreve o URL de origem e traduz a página da Web.
Converter o URL do Google Tradutor no URL original
Caso sua rede de publicidade dependa do URL de origem do editor, será preciso converter o URL do Google Tradutor para que seus anúncios funcionem corretamente. Siga estas etapas para decodificar o nome do host do editor:
- Extraia o prefixo de domínio do nome do host removendo o sufixo
.translate.goog
.
- Divida o parâmetro
_x_tr_enc
pelo caractere ,
(vírgula) e salve-o como encoding_list
.
- Inclua o valor do parâmetro
_x_tr_hp
no prefixo do domínio (se houver).
- Se
encoding_list
contiver 1
e a saída começar com 1-
, remova o prefixo 1-
da saída da etapa 2.
- Se
encoding_list
contiver 0
e a saída começar com 0-
, remova o prefixo 0-
da saída da etapa 3. Se tiver removido o prefixo, defina is_idn
como true
. Caso contrário, defina is_idn
como false
.
- Substitua
/\b-\b/
(regex) pelo caractere .
(ponto).
- Substitua o caractere
--
(hífen duplo) pelo caractere -
(hífen).
- Se
is_idn
estiver definido como true
, adicione o prefixo punycode xn--
.
- Opcional: converta para Unicode.
Exemplo de código JavaScript para decodificar o nome do host de um URL do Google Tradutor
function decodeHostname(proxyUrl) {
const parsedProxyUrl = new URL(proxyUrl);
const fullHost = parsedProxyUrl.hostname;
// 1. Extract the domain prefix from the hostname, by removing the
".translate.goog" suffix
let domainPrefix = fullHost.substring(0, fullHost.indexOf('.'));
// 2. Split _x_tr_enc parameter by "," (comma), save as encodingList
const encodingList = parsedProxyUrl.searchParams.has('_x_tr_enc') ?
parsedProxyUrl.searchParams.get('_x_tr_enc').split(',') :
[];
// 3. Prepend value of _x_tr_hp parameter to the domain prefix, if it exists
if (parsedProxyUrl.searchParams.has('_x_tr_hp')) {
domainPrefix = parsedProxyUrl.searchParams.get('_x_tr_hp') + domainPrefix;
}
// 4. Remove '1-' prefix from the output of step 2 if encodingList contains
// '1' and the output begins with '1-'.
if (encodingList.includes('1') && domainPrefix.startsWith('1-')) {
domainPrefix = domainPrefix.substring(2);
}
// 5. Remove '0-' prefix from the output of step 3 if encodingList contains
// '0' and the output begins with '0-'.
// Set isIdn to true if removed, false otherwise.
let isIdn = false;
if (encodingList.includes('0') && domainPrefix.startsWith('0-')) {
isIdn = true;
domainPrefix = domainPrefix.substring(2);
}
// 6. Replace /\b-\b/ (regex) with '.' (dot) character.
// 7. Replace '--' (double hyphen) with '-' (hyphen).
let decodedSegment =
domainPrefix.replaceAll(/\b-\b/g, '.').replaceAll('--', '-');
// 8. If isIdn equals true, add the punycode prefix 'xn--'.
if (isIdn) {
decodedSegment = 'xn--' + decodedSegment;
}
return decodedSegment;
}
Reconstruir o URL
- No URL da página original, substitua o nome do host pela versão decodificada.
- Remova todos os parâmetros
_x_tr_*
.
Testar o código
É possível criar testes de unidade para seu código usando a tabela a seguir. Com um proxyUrl
, o decodeHostname
precisa ser igual ao valor esperado.
A tabela a seguir só pode ser usada para testar a decodificação do nome do host. O caminho, o fragmento e os parâmetros originais do URL precisam ficar como estão.
proxyUrl
|
decodeHostname
|
https://example-com.translate.goog
|
example.com
|
https://foo-example-com.translate.goog
|
foo.example.com
|
https://foo--example-com.translate.goog
|
foo-example.com
|
https://0-57hw060o-com.translate.goog/?_x_tr_enc=0
|
xn--57hw060o.com (⚡😊.com)
|
https://1-en--us-example-com/?_x_tr_enc=1
|
en-us.example.com
|
https://0-en----w45as309w-com.translate.goog/?_x_tr_enc=0
|
xn--en--w45as309w.com (en-⚡😊.com)
|
https://1-0-----16pw588q-com.translate.goog/?_x_tr_enc=0,1
|
xn----16pw588q.com (⚡-😊.com)
|
https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=l
|
llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk
|
https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=www-l
|
www.llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk
|
https://a--aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa-com.translate.goog/?_x_tr_hp=a--xn--xn--xn--xn--xn--------------------------a
|
a-xn-xn-xn-xn-xn-------------aa-aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.com
|
https://g5h3969ntadg44juhyah3c9aza87iiar4i410avdl8d3f1fuq3nz05dg5b-com.translate.goog/?_x_tr_enc=0&_x_tr_hp=0-
|
xn--g5h3969ntadg44juhyah3c9aza87iiar4i410avdl8d3f1fuq3nz05dg5b.com (💖🌲😊💞🤷♂️💗🌹😍🌸🌺😂😩😉😒😘💕🐶🐱🐭🐹🐰🐻🦊🐇😺.com)
|
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-08-04 UTC.
[null,null,["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eAd networks need to adjust how they handle Google Translate URLs to ensure ads function correctly on translated pages.\u003c/p\u003e\n"],["\u003cp\u003eA process is outlined to decode Google Translate URLs back to the original publisher's URL, involving extracting and manipulating URL components.\u003c/p\u003e\n"],["\u003cp\u003eProvided JavaScript code offers a solution to decode the hostname from Google Translate URLs.\u003c/p\u003e\n"],["\u003cp\u003eReconstructing the full original URL involves replacing the decoded hostname and removing Google Translate-specific parameters.\u003c/p\u003e\n"],["\u003cp\u003eA table with sample URLs and expected decoded hostnames aids in testing the implementation.\u003c/p\u003e\n"]]],["Ad networks must decode Google Translate URLs to ensure ads function on translated pages. This involves extracting the domain prefix, splitting the `_x_tr_enc` parameter, prepending the `_x_tr_hp` parameter, conditionally removing prefixes based on `encoding_list`, replacing hyphens, and adding a punycode prefix if `is_idn` is true. Finally, reconstruct the original URL by replacing the hostname with the decoded one and removing `_x_tr_*` parameters. Sample JavaScript code and test cases are provided.\n"],null,["# Ad Networks & Translation Search Features | Google Search Central\n\nEnabling your ad network to work with translation-related Google Search features\n================================================================================\n\n\nGoogle Search offers several [translation-related features](/search/docs/appearance/translated-results)\nthat enable users to access translated content. If you run an ad network and your ads aren't\nworking properly on translated web pages, you'll need to follow the steps in this guide to\nmake sure your ads render or attribute correctly.\n\nOur approach\n------------\n\n\nWhen users access translated content provided by [Google\nTranslate](https://translate.google.com/about/) from within search results, Google retrieves the page from the publisher, rewrites\nthe source URL, and translates the web page after the user clicks the translated result.\n\nConvert the Google Translate URL to the original URL\n----------------------------------------------------\n\n\nIf you run an ad network that relies on the publisher's source URL, you'll need to convert the\nGoogle Translate URL to make sure your ads are working properly. Follow these steps to decode the publisher's hostname:\n\n1. Extract the domain prefix from the hostname, by removing the `.translate.goog` suffix.\n2. Split the `_x_tr_enc` parameter by the `,` (comma) character and save it as `encoding_list`.\n3. Prepend the value of the `_x_tr_hp` parameter to the domain prefix, if it exists.\n4. If `encoding_list` contains `1` and the output begins with `1-`, remove the `1-` prefix from the output of step 2.\n5. If `encoding_list` contains `0` and the output begins with `0-`, remove the `0-` prefix from the output of step 3. If you removed the prefix, set `is_idn` to `true`. Otherwise, set `is_idn` to `false`.\n6. Replace `/\\b-\\b/` (regex) with the `.` (dot) character.\n7. Replace the `--` (double hyphen) character with the `-` (hyphen) character.\n8. If `is_idn` is set to `true`, add the punycode prefix `xn--`.\n9. **Optional**: Convert to Unicode.\n\n### Sample JavaScript code for decoding the hostname from a Google Translate URL\n\n```gdscript\nfunction decodeHostname(proxyUrl) {\n const parsedProxyUrl = new URL(proxyUrl);\n const fullHost = parsedProxyUrl.hostname;\n // 1. Extract the domain prefix from the hostname, by removing the\n \".translate.goog\" suffix\n let domainPrefix = fullHost.substring(0, fullHost.indexOf('.'));\n\n // 2. Split _x_tr_enc parameter by \",\" (comma), save as encodingList\n const encodingList = parsedProxyUrl.searchParams.has('_x_tr_enc') ?\n parsedProxyUrl.searchParams.get('_x_tr_enc').split(',') :\n [];\n\n // 3. Prepend value of _x_tr_hp parameter to the domain prefix, if it exists\n if (parsedProxyUrl.searchParams.has('_x_tr_hp')) {\n domainPrefix = parsedProxyUrl.searchParams.get('_x_tr_hp') + domainPrefix;\n }\n\n // 4. Remove '1-' prefix from the output of step 2 if encodingList contains\n // '1' and the output begins with '1-'.\n if (encodingList.includes('1') && domainPrefix.startsWith('1-')) {\n domainPrefix = domainPrefix.substring(2);\n }\n\n // 5. Remove '0-' prefix from the output of step 3 if encodingList contains\n // '0' and the output begins with '0-'.\n // Set isIdn to true if removed, false otherwise.\n let isIdn = false;\n if (encodingList.includes('0') && domainPrefix.startsWith('0-')) {\n isIdn = true;\n domainPrefix = domainPrefix.substring(2);\n }\n\n // 6. Replace /\\b-\\b/ (regex) with '.' (dot) character.\n // 7. Replace '--' (double hyphen) with '-' (hyphen).\n let decodedSegment =\n domainPrefix.replaceAll(/\\b-\\b/g, '.').replaceAll('--', '-');\n\n // 8. If isIdn equals true, add the punycode prefix 'xn--'.\n if (isIdn) {\n decodedSegment = 'xn--' + decodedSegment;\n }\n return decodedSegment;\n}\n```\n\nReconstruct the URL\n-------------------\n\n1. Using the original page URL, replace the hostname with the decoded hostname.\n2. Remove all `_x_tr_*` parameters.\n\nTest your code\n--------------\n\n\nYou can create unit tests for your code using the following table. Given a `proxyUrl`,\nthe `decodeHostname` must match the expected value.\n\n\nThe following table can only be used to test the hostname decoding. You'll need to ensure that\nthe path, fragment, and original parameters of the URL are preserved as is.\n\n| `proxyUrl` | `decodeHostname` |\n|----------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------|\n| `https://example-com.translate.goog` | `example.com` |\n| `https://foo-example-com.translate.goog` | `foo.example.com` |\n| `https://foo--example-com.translate.goog` | `foo-example.com` |\n| `https://0-57hw060o-com.translate.goog/?_x_tr_enc=0` | `xn--57hw060o.com (⚡😊.com)` |\n| `https://1-en--us-example-com/?_x_tr_enc=1` | `en-us.example.com` |\n| `https://0-en----w45as309w-com.translate.goog/?_x_tr_enc=0` | `xn--en--w45as309w.com (en-⚡😊.com)` |\n| `https://1-0-----16pw588q-com.translate.goog/?_x_tr_enc=0,1` | `xn----16pw588q.com (⚡-😊.com)` |\n| `https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=l` | `llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk` |\n| `https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=www-l` | `www.llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk` |\n| `https://a--aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa-com.translate.goog/?_x_tr_hp=a--xn--xn--xn--xn--xn--------------------------a` | `a-xn-xn-xn-xn-xn-------------aa-aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.com` |\n| `https://g5h3969ntadg44juhyah3c9aza87iiar4i410avdl8d3f1fuq3nz05dg5b-com.translate.goog/?_x_tr_enc=0&_x_tr_hp=0-` | `xn--g5h3969ntadg44juhyah3c9aza87iiar4i410avdl8d3f1fuq3nz05dg5b.com (💖🌲😊💞🤷♂️💗🌹😍🌸🌺😂😩😉😒😘💕🐶🐱🐭🐹🐰🐻🦊🐇😺.com)` |"]]