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Influenciar suas datas de autoria na Pesquisa Google
Uma data de autoria é a data que o Google estima em que a página da Web foi atualizada ou publicada.
Quando o Google consegue determinar a data de autoria da sua página ou do vídeo, ele pode expor essas informações
nos resultados da Pesquisa, caso elas sejam consideradas úteis
para o usuário. Você pode conceder informações para ajudar o Google a determinar a data de autoria.
O Google não depende de um único fator de data, porque todos eles estão sujeitos a
problemas. Por isso, nossos sistemas analisam vários elementos para determinar a melhor estimativa possível da data em que a página foi publicada
ou teve atualizações significativas.
Como fornecer informações de data para o Google
Para fornecer informações de data ao Google, siga estas etapas:
Adicione em destaque uma data visível ao usuário na página. Rotule
suas datas adequadamente com textos como "Publicado" ou "Última atualização". Confira alguns exemplos
de como destacar informações de data sobre uma página da Web:
Postado em 4 de fevereiro de 2019
Publicado em 4 de fevereiro de 2019
Última atualização: 14 de fevereiro de 2018
Atualizado em 14 de fevereiro de 2019, às 20h, ET
<html>
<head>
<title>Analyzing Google Search traffic drops</title>
</head>
<body>
<p>
Posted Tuesday, July 20, 2021
</p>
<p>
Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?
</p>
</body>
</html>
As datas e os horários precisam ser consistentes. Confira se a data (e a hora e o fuso horário
opcionais) é correspondente entre os valores visíveis para os usuários e os dados estruturados. A hora
e o fuso horário são opcionais nos dados visíveis para o usuário, mesmo se fornecidos em dados estruturados.
Não especifique datas futuras ou a data da ação descrita na página.
As datas precisam descrever o dia de publicação ou atualização da página, e não as
histórias ou os eventos descritos nela. Se quiser, você poderá adicionar a marcação Evento à
página para descrever as atividades listadas nela.
Diminua a presença de outras datas na página: se você tiver seguido as
práticas recomendadas e descobrir que datas incorretas estão sendo selecionadas,
considere remover algumas ou todas as outras datas que aparecem na página.
[null,null,["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eGoogle Search uses several factors to estimate a webpage's publication or update date, called the byline date, which may be displayed in search results.\u003c/p\u003e\n"],["\u003cp\u003eYou can influence the byline date by clearly displaying the publication or last updated date on the page and labeling it appropriately.\u003c/p\u003e\n"],["\u003cp\u003eUsing structured data with \u003ccode\u003edatePublished\u003c/code\u003e and/or \u003ccode\u003edateModified\u003c/code\u003e properties is recommended for providing date information to Google.\u003c/p\u003e\n"],["\u003cp\u003eFollowing best practices, such as using consistent dates and avoiding future dates, helps Google accurately determine the byline date.\u003c/p\u003e\n"],["\u003cp\u003eWhile Google doesn't guarantee displaying the byline date, adhering to these guidelines increases the chances of it being recognized and used.\u003c/p\u003e\n"]]],["Google determines a webpage's byline date, which may appear in search results. To influence this, add a prominent, user-visible date labeled as \"Published\" or \"Last updated.\" Also, use structured data (e.g., `Article`, `BlogPosting`) to specify `datePublished` and/or `dateModified`. Dates and times should be consistent between user-visible and structured data, accurate, and not in the future. Minimize other dates on the page and provide time and timezone if possible.\n"],null,["# Add a Byline Date to Google Search Results | Google Search Central\n\nInfluence your byline dates in Google Search\n============================================\n\nA *byline date* is the date that Google estimates that the web page was updated or published.\nWhen Google can determine the byline date of your page or video, it can expose this information\nin Search results, if this information is considered to be useful to\nthe user. You can provide information to help Google determine the byline date.\nAn illustration of a text result in Google Search, with a highlighted box around the byline date part Curious Panda\n[Why are sloths so slow?](https://wikipedia.org/wiki/Sloth)\n25 Aug 2023\n\nGoogle doesn't depend on a single date factor because all factors can be\nprone to issues. That's why our systems look at several factors to determine our best estimate\nof when a page was published or significantly updated.\n\nHow to provide date information to Google\n-----------------------------------------\n\nTo provide date information to Google, follow these steps:\n\n1. Follow the [best practices for influencing byline dates](#guidelines).\n2. Add a user-visible date to the page and feature it prominently. Label your dates appropriately with text like \"Publish\" or \"Last updated\". Here are some examples of how you can highlight date information about a web page:\n - **Posted Feb 4, 2019**\n - **Published February 4, 2019**\n - **Last updated: Feb 14, 2018**\n - **Updated Feb 14, 2019 8pm ET**\n\n You can provide a publication date and/or a last updated date. \n\n ```text\n \u003chtml\u003e\n \u003chead\u003e\n \u003ctitle\u003eAnalyzing Google Search traffic drops\u003c/title\u003e\n \u003c/head\u003e\n \u003cbody\u003e\n \u003cp\u003e\n Posted Tuesday, July 20, 2021\n \u003c/p\u003e\n \u003cp\u003e\n Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?\n \u003c/p\u003e\n \u003c/body\u003e\n \u003c/html\u003e\n ```\n3. Specify dates with [structured data](/search/docs/appearance/structured-data/intro-structured-data). We recommend that you add a subtype of [`CreativeWork`](https://schema.org/CreativeWork) (such as [`Article`](/search/docs/appearance/structured-data/article), [`BlogPosting`](https://schema.org/BlogPosting), or [`VideoObject`](/search/docs/appearance/structured-data/video)), and specify the `datePublished` and/or `dateModified` fields. [Be sure to follow Google's structured data guidelines](/search/docs/appearance/structured-data/sd-policies) to help our crawlers understand your article dates. \n\n ```carbon\n \u003chtml\u003e\n \u003chead\u003e\n \u003ctitle\u003eAnalyzing Google Search traffic drops\u003c/title\u003e\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"https://schema.org\",\n \"@type\": \"NewsArticle\",\n \"headline\": \"Analyzing Google Search traffic drops\",\n \"datePublished\": \"2021-07-20T08:00:00+08:00\",\n \"dateModified\": \"2021-07-20T09:20:00+08:00\"\n }\n \u003c/script\u003e\n \u003c/head\u003e\n \u003cbody\u003e\n \u003cp\u003e\n Posted Tuesday, July 20, 2021\n \u003c/p\u003e\n \u003cp\u003e\n Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?\n \u003c/p\u003e\n \u003c/body\u003e\n \u003c/html\u003e\n ```\n\nBest practices for influencing byline dates\n-------------------------------------------\n\n| While Google doesn't guarantee that a byline date, whether visible or in structured data, will be shown in search results, following these guidelines does help our algorithms find and process the information.\n\n- **The date is required; the time is not:** However, we recommend you provide a time and timezone in markup for added precision.\n- **If you choose to specify the timezone,** provide the [correct timezone](https://en.wikipedia.org/wiki/ISO_8601#Time_zone_designators), taking into account [daylight saving time](https://en.wikipedia.org/wiki/Daylight_saving_time) as appropriate.\n- **Make your dates and times consistent.** Ensure that the date (and optional time and timezone) match between the equivalent user-visible and structured values. Time and timezone are optional in user-visible data even if provided in structured data.\n- **Don't specify future dates, or the date of the action described on the page.** The dates must describe the publication or update date of the page, not the stories or events described therein. You can add [Event markup](/search/docs/appearance/structured-data/event) to the page to describe the activities listed on the page, if you like.\n- **Minimize the presence of other dates on the page:** If you've followed the best practices and find incorrect dates are being selected, consider removing some or all other dates that appear on the page.\n- **If your page is intended to show up in Google News search** , follow [these additional guidelines](https://support.google.com/news/publisher-center/answer/9607104)."]]
