活动 (Event
) 结构化数据
您可以利用 Google 上的活动搜索服务,让用户可通过 Google 搜索结果和其他 Google 产品(如 Google 地图)找到并参加这些活动。该功能的优势如下:
- 更具互动性的搜索结果:您的活动能够显示在 Google 上的活动搜索结果中,同时还会显示徽标和活动说明等信息。
- 曝光和转化几率增加:用户将可以通过新的方式与您的活动信息互动,并点击进入您的网站。了解 Eventbrite 如何顺利通过 Google 搜索使典型流量年同比增长 1 倍。
![搜索结果中的活动示例](https://developers.google.cn/static/search/docs/images/event-example.png?authuser=6&hl=sl)
您可以通过以下三种方式使您的活动显示在 Google 上:
- 如果您通过第三方网站(例如票务网站或社交平台)发布活动,请检查活动发布商是否已参与 Google 的活动搜索服务。如果活动发布商已经与 Google 集成,那么您可以继续在第三方网站上发布活动,无需再继续阅读下文。
- 如果您使用 CMS(如 WordPress)且无权修改 HTML,请查看该 CMS 是否有可向您的网站添加结构化数据的插件。 或者,您也可以使用数据标注工具在不修改网站 HTML 的情况下将活动信息提供给 Google。
- 如果您有能力修改 HTML,可以使用结构化数据直接与 Google 集成。您将需要修改活动网页的 HTML。
How to add structured data
Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about how structured data works.
Here's an overview of how to build, test, and release structured data.
- Add the required properties. Based on the format you're using, learn where to insert structured data on the page.
- Follow the guidelines.
- Validate your code using the Rich Results Test and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn't necessary to be eligible for rich results).
- Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
accessible to Google and not blocked by a robots.txt file, the
noindex
tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs. - To keep Google informed of future changes, we recommend that you submit a sitemap. You can automate this with the Search Console Sitemap API.
示例
标准活动
下面是一个 JSON-LD 格式的标准 Event
示例。标准活动表示活动仅在实地按计划举办。您也可以使用微数据或 RDFa 语法。
<html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html>
线上活动
下面是一个线上举办的活动示例。
<html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html>
线上和线下混合举办的活动
下面是一个部分在线上举办、部分在实地举办的活动示例。
<html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": [{ "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }], "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html>
带有状态更新的活动
设置活动状态的方法有多种。下面是一些状态更新的活动的常见示例。有关详情,请参阅 eventStatus
属性。
已取消
下面是一个已取消的活动示例。
<html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventCancelled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html>
已改期
下面是一个已重新安排的活动示例。
<html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventRescheduled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "previousStartDate": "2025-03-21T19:00-05:00", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html>
已转至线上并重新安排
下面是一个已重新安排并转至线上的活动示例。
<html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": [ "https://schema.org/EventRescheduled", "https://schema.org/EventMovedOnline" ], "previousStartDate": "2025-03-21T19:00-05:00", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00-05:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html>
推出地区和支持的语言
我们非常高兴能够面向全球更多地区推出 Google 上的活动搜索服务。我们已在以下地区推出该服务,并在右侧列出了支持的语言。
区域 | 支持的语言 |
---|---|
澳大利亚 | 英语 |
巴西 | 葡萄牙语 |
加拿大 | 英语 |
德国 | 德语 |
印度 | 英语 |
拉丁美洲 | 西班牙语 |
西班牙 | 西班牙语 |
英国 | 英语 |
美国 | 英语 |
指南
您的活动必须遵循以下指南,才能显示在 Google 上的活动搜索服务中。
技术指南
- 目标网页必须包含 schema.org 上活动类型的结构化数据项。
- 每个活动都必须具有唯一的网址(叶级页)并对该网址添加标记。
- Google 上的活动搜索服务仅支持侧重于单个活动的网页。我们建议您重点为活动信息网页(而非列有日程表或多个活动的网页)添加标记。
内容指南
- 每个活动都必须准确地描述活动名称、开始日期和举办地点。
- 避免将非活动内容标记为活动:
- 不要将非活动产品或服务(例如“旅行套餐:圣地亚哥/洛杉矶之旅,7 晚”)作为活动宣传。
- 不要添加短期折扣或购买机会,例如:“音乐会 - 立即订票”或“音乐会 - 周六前订票可享受五折优惠”。
- 不要将营业时间标记为活动,例如:“冒险乐园上午 8 点至下午 5 点开放”。
- 不要将优惠券或代金券标记为活动,例如:“首次订购可享受九五折优惠”。
- 正确标记举办多日的活动:
- 如果您的活动信息或门票信息针对的是举办时间为多天的活动,请指定该活动的开始日期和结束日期。
- 如果在不同的几天里有几场不同的表演,并且每场表演有单独的门票,请为每场表演添加一个单独的
Event
元素。
日期和时间指南
在实施 startDate
、endDate
和 previousStartDate
属性时,请遵循以下日期和时间指南。
如何指定时区
通过添加 UTC 或 GMT 时区设定来指定时区。如果活动于 9 月 5 日晚上 7 点在纽约开始,在采用标准时间期间 startDate
值为 GMT/UTC-5;在采用夏令时期间为 GMT/UTC-4。如果采用标准时间,startDate
值分别为 "2019-09-05T19:00:00-05:00"
或 "2019-09-05T19:00:00-04:00"
。如果未提供时区,Google 会使用 location
中指定的活动地点的时区。对于线上活动,时区必须提供,因为没有可供 Google 了解活动开始时间的位置信息。
最佳实践
- 活动持续一段日期:如果活动持续多天,请同时指明开始日期和结束日期。如果您不知道时间,请不要指明时间。
建议
"startDate": "2019-07-01T10:00:00-05:00", "endDate": "2019-07-26T17:00:00-05:00"
建议
"startDate": "2019-07-01", "endDate": "2019-07-26"
不建议
"startDate": "2019-07-01T00:00:00+00:00", "endDate": "2019-07-26T23:59:59+00:00"
- 活动从特定时间开始:如果活动从特定时间开始,例如本地下午 5 点,请使用
2019-07-20T17:00:00
。添加相应的 UTC 时差(例如,如果活动在加利福尼亚州发生,请使用2019-07-20T17:00:00-07:00
)。 - 活动持续一整天:如果活动全天发生,请不要指定开始日期的具体时间。例如,您可以使用
2019-08-15
同时作为持续一整天活动的startDate
和endDate
。 - 活动开始时间未知:如果您不知道活动的开始时间,请不要指定具体时间。例如,您可以使用
2019-08-15
同时作为活动的startDate
和endDate
。建议:
"startDate": "2025-07-21"
不建议:
"startDate": "2019-08-15T00:00:00+00:00"
不建议:
"startDate": "2019-07-20T00:00:00"
Google 如何解读日期的示例
下面是一些说明 Google 如何解读开始日期和时间的示例:
开始日期和时间解读 | |
---|---|
2019-08-15T00:00:00+00:00 |
Google 将 startTime 解读为 2019-08-14T17:00:00-07:00 (如果 location 设为加利福尼亚州)或 2019-08-15T09:00:00 (如果 location 设为韩国)。
|
2019-08-15T23:59:59+00:00 |
除非活动发生在 GMT 时区,否则这并不意味着 2019-08-15 的结束。
Google 将 startTime 解读为 2019-08-15T16:59:59-07:00 (如果 location 设为加利福尼亚州)或 2019-08-16T08:59:59 (如果 location 设为韩国)。
|
2019-07-10 |
这表示日期,不考虑时区。在 startDate 中使用时,表示活动从当天的某个时间在 location 开始。在 endDate 中使用时,表示活动在当天的某个时间在 location 结束。 |
2019-07-20T00:00:00 |
这表示活动发生的时区的 2019-07-20 午夜。除非活动原定于午夜开始,否则该时间也可能是错误的。 |
结构化数据类型定义
如需了解 Event
的完整定义,请访问 schema.org/Event。
若要让您的内容显示在增强的搜索结果中,必须添加必需的属性。还有一些建议添加的属性,能帮助您添加更多与您的内容相关的信息,进而提供更好的用户体验。
必要属性 | |
---|---|
location
|
活动的地点。要求可能会有所不同,具体取决于活动是在线上举办还是在实地举办:
|
location.address
|
举办场所的详细街道地址。仅当活动是在实地举办时,此属性才是必要属性。 不建议:北京 建议:中国北京朝阳区朝外大街 20 号 美国示例 "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } } 日本示例 您可以通过其他方式写日本地址,Google 仍可理解该地址。下面是一个在不同字段中显示街道地址、市行政区和国家/地区的示例。 "location": { "@type": "Place", "name": "ダイバーシティ東京", "address": { "@type": "PostalAddress", "streetAddress": "江東区青海1-10", "addressLocality": "東京", "addressCountry": "日本" } } 下面是一个在不同字段中显示街道地址和地址国家/地区的示例。 "location": { "@type": "Place", "name": "ダイバーシティ東京", "address": { "@type": "PostalAddress", "streetAddress": "東京都江東区青海1-10", "addressCountry": "日本" } } 下面是一个在一行中显示整个地址的示例。 "location": { "@type": "Place", "name": "ダイバーシティ東京", "address": { "@type": "PostalAddress", "name": "東京都江東区青海 1-1-10 ダイバーシティ東京プラザ" } } 地址最佳做法:
|
location.url |
用户参加线上活动要访问的网址。仅当活动是在线上举办时,此属性才是必要属性。如果只有在报名之后才能访问参加活动的网址,请提供报名网址,使用户能够执行后续步骤以参加活动。 "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" } |
name
|
活动的全称。 不建议:北京 不建议:**限时销售 - 王菲演唱会 - 500 元** 建议:王菲“幻乐一场”上海演唱会 建议:王菲见面会 最佳做法:
|
startDate |
活动的开始日期和开始时间,采用 ISO-8601 格式。 请同时添加日期和时间,以便用户找到适合其时间安排的活动。对于线上活动,您必须通过添加 UTC 或 GMT 时区设定来指定时区。 "startDate": "2025-07-21T19:00" |
建议属性 | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
description
|
活动的说明。对活动的所有详情加以说明,以便用户更容易了解和参加活动。 最佳做法:
"description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance." |
||||||||||
endDate
|
活动的结束日期和结束时间,采用 ISO-8601 格式。格式与 "endDate": "2025-07-21T23:00" |
||||||||||
eventAttendanceMode
|
指明活动是在线上、线下实地、还是线上和线下混合举办。如果您未添加此属性,Google 会将活动模式理解为
下面是一个仅在线上举办的活动示例: { "@context": "https://schema.org", "@type": "Event", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "location": { "@type":"VirtualLocation", "url": "https://operaonline.stream5.com/" } } 下面是一个部分在线上、部分在线下举办的活动示例: { "@context": "https://schema.org", "@type": "Event", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } } } |
||||||||||
eventStatus
|
EventStatusType
活动的状态。如果您不使用此字段,Google 会将
| ||||||||||
image
|
重复的 活动或巡演的图片或徽标网址。添加图片有助于用户了解您的活动并与之互动。建议的图片宽度为 1920 像素(最小宽度为 720 像素)。 其他的图片指南:
例如: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ] |
||||||||||
location.name
|
活动举办地点或场地的详细名称。仅当活动是在实地举办时,此属性才是建议的属性。 不建议:北京 建议:人民艺术剧院 最佳做法:
|
||||||||||
offers
|
嵌套的 Offer ,每种门票类型分别对应一个。
"offers": { "@type": "Offer" } |
||||||||||
offers.availability
|
请选择以下某个值: "offers": { "@type": "Offer", "availability": "https://schema.org/InStock" } |
||||||||||
offers.price
|
门票的最低价格,包括服务费和手续费。当价格发生变动或门票售罄时,请务必更新此值。
如果活动免费、无需手续费或服务费,请将 "offers": { "@type": "Offer", "price": "30" } |
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offers.priceCurrency
|
由 3 个字母表示的 ISO 4217 货币代码。 "offers": { "@type": "Offer", "priceCurrency": "USD" } |
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offers.validFrom
|
开始售票的日期和时间(只需为限定日期的活动指定此属性),采用 ISO-8601 格式。 "offers": { "@type": "Offer", "validFrom": "2024-05-21T12:00" } |
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offers.url
|
售票网页的网址。 "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_201803180430" } 此网址必须符合以下要求:
|
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organizer
|
举办活动的人员或组织。这对于没有任何举办场地信息的线上活动来说尤为重要。如果您添加了 |
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organizer.name
|
举办活动的人员或组织的名称。 |
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organizer.url
|
活动主办单位的域名网址。 |
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performer
|
参加活动的表演者,如音乐人和喜剧演员。请为每个表演者分别使用一个嵌套的 "performer": { "@type": "PerformingGroup" } |
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performer.name
|
活动表演者的姓名,如音乐人和喜剧演员的姓名。 "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" } |
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previousStartDate
|
如果活动已重新安排,是指之前安排的活动开始日期。如果您添加了 对于线上活动,您必须通过添加 UTC 或 GMT 时区偏移来指定时区。
对于重新安排的活动, { "@context": "https://schema.org", "@type": "Event", "previousStartDate": ["2020-03-21T19:00-05:00", "2020-03-20T19:00-05:00", "2020-03-21T19:00-05:00"], "eventStatus": "https://schema.org/EventRescheduled", "startDate": "2020-07-21T19:00-05:00" } |
Monitor rich results with Search Console
Search Console is a tool that helps you monitor how your pages perform in Google Search. You don't have to sign up for Search Console to be included in Google Search results, but it can help you understand and improve how Google sees your site. We recommend checking Search Console in the following cases:
- After deploying structured data for the first time
- After releasing new templates or updating your code
- Analyzing traffic periodically
After deploying structured data for the first time
After Google has indexed your pages, look for issues using the relevant Rich result status report. Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues in your structured data:
- Fix the invalid items.
- Inspect a live URL to check if the issue persists.
- Request validation using the status report.
After releasing new templates or updating your code
When you make significant changes to your website, monitor for increases in structured data invalid items.- If you see an increase in invalid items, perhaps you rolled out a new template that doesn't work, or your site interacts with the existing template in a new and bad way.
- If you see a decrease in valid items (not matched by an increase in invalid items), perhaps you are no longer embedding structured data in your pages. Use the URL Inspection tool to learn what is causing the issue.
Analyzing traffic periodically
Analyze your Google Search traffic using the Performance Report. The data will show you how often your page appears as a rich result in Search, how often users click on it and what is the average position you appear on search results. You can also automatically pull these results with the Search Console API.Troubleshooting
If you're having trouble implementing or debugging structured data, here are some resources that may help you.
- If you're using a content management system (CMS) or someone else is taking care of your site, ask them to help you. Make sure to forward any Search Console message that details the issue to them.
- Google does not guarantee that features that consume structured data will show up in search results. For a list of common reasons why Google may not show your content in a rich result, see the General Structured Data Guidelines.
- You might have an error in your structured data. Check the list of structured data errors and the Unparsable structured data report.
- If you received a structured data manual action against your page, the structured data on the page will be ignored (although the page can still appear in Google Search results). To fix structured data issues, use the Manual Actions report.
- Review the guidelines again to identify if your content isn't compliant with the guidelines. The problem can be caused by either spammy content or spammy markup usage. However, the issue may not be a syntax issue, and so the Rich Results Test won't be able to identify these issues.
- Troubleshoot missing rich results / drop in total rich results.
- Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the Google Search crawling and indexing FAQ.
- Post a question in the Google Search Central forum.
如果您的活动无法显示在 Google 上的活动搜索服务中,或者您在 Search Console 中收到关于您的网站因存在垃圾结构化标记而遭受人工处置措施的警告,请尝试解决最常见的问题并查看我们的指南。如果您仍然遇到问题,请查看活动常见问题解答或在 Google 搜索中心论坛中发帖提问。
活动地点缺失或不正确
error 导致问题的原因:Google 无法理解您为 eventLocation
、addressLocality
或 addressRegion
属性提供的值。Google 尝试将活动地点信息与实际地点进行匹配,但您没有提供活动地点或提供的活动地点不正确。
done 解决问题
- 确保结构化数据包含
eventLocation
、addressLocality
或addressRegion
的值(取决于活动地点,因为并非所有活动地点属性都适用)。 - 检查
location.name
字段是否使用活动地点名称,或者留空(如果没有活动地点名称)。常见问题是意外地将活动名称放置在location.name
字段中。 - 验证修正措施:
- 打开富媒体搜索结果测试。
- 在抓取网址框中输入活动信息网址。
- 点击验证。
- 点击预览。
成功:富媒体搜索结果测试在 Google 搜索预览工具中显示正确的
eventLocation
。重试:富媒体搜索结果测试在 Google 搜索预览工具中针对活动地点显示“false”。确保活动地点为真实地点。
我的网站未显示为购票的选项
error 导致问题的原因:offers.url
属性缺失或不符合网址要求。
done 解决问题
- 确保您的结构化数据包含
offers.url
属性。 - 确保您的网址符合
offers.url
的 网址要求。 - 请求 Google 重新抓取您的网站。
- 提交(重新)评估请求。
时间或日期不正确
error 导致问题的原因:时间或日期不正确。常见错误包括未针对时区提供时差或指定错误的开始时间(例如,将午夜作为开始时间)。
done 解决问题
- 指定正确的本地时区设定。例如,如果您的活动是在纽约时间晚上 7 点 (UTC - 5) 开始,晚上 9 点结束,那么
startDate
的值为2019-08-15T19:00:00-05:00
,endDate
的值为2019-08-15T21:00:00-05:00
。如果您无法填写活动的时差,请不要设定时差(例如,使用2019-08-15T19:00:00
)。 - 确保开始时间或结束时间准确。一个常见错误是将活动设置为从午夜开始,而实际上活动并非从午夜开始。如果活动持续一整天,或者开始时间尚未公布,则只需指定日期。例如:
建议:
2019-07-20
不建议:
2019-07-20T00:00:00
不建议:
2019-08-15T00:00:01+00:00
不建议:
2019-08-15T00:00:00+00:00