软件应用 (SoftwareApplication) 结构化数据
在网页的正文中标记软件应用信息，可以更好地在 Google 搜索结果中显示您的应用详情。
How to add structured data
Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about how structured data works.
Here's an overview of how to build, test, and release structured data.
- Add the required properties. Based on the format you're using, learn where to insert structured data on the page.
- Follow the guidelines.
- Validate your code using the Rich Results Test and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn't necessary to be eligible for rich results).
- Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
accessible to Google and not blocked by a robots.txt file, the
noindextag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs. - To keep Google informed of future changes, we recommend that you submit a sitemap. You can automate this with the Search Console Sitemap API.
示例
下面是一个 JSON-LD 格式的软件应用示例：
<html>
<head>
<title>Angry Birds</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Angry Birds",
"operatingSystem": "ANDROID",
"applicationCategory": "GameApplication",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"ratingCount": "8864"
},
"offers": {
"@type": "Offer",
"price": "1.00",
"priceCurrency": "USD"
}
}
</script>
</head>
<body>
</body>
</html>
下面是一个 RDFa 格式的软件应用示例：
<div vocab="https://schema.org/" typeof="SoftwareApplication">
<span property="name">Angry Birds</span> -
REQUIRES <span property="operatingSystem">ANDROID</span>
TYPE: <span property="applicationCategory" content="GameApplication">Game</span>
RATING:
<div property="aggregateRating" typeof="AggregateRating">
<span property="ratingValue">4.6</span> (
<span property="ratingCount">8864</span> ratings )
</div>
<div property="offers" typeof="Offer">
Price: $<span property="price">1.00</span>
<meta property="priceCurrency" content="USD" />
</div>
</div>
下面是一个微数据格式的软件应用示例：
<div itemscope itemtype="https://schema.org/SoftwareApplication">
<span itemprop="name">Angry Birds</span> -
REQUIRES <span itemprop="operatingSystem">ANDROID</span>
TYPE: <span itemprop="applicationCategory" content="GameApplication">Game</span>
RATING:
<div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
<span itemprop="ratingValue">4.6</span> (
<span itemprop="ratingCount">8864</span> ratings )
</div>
<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
Price: $<span itemprop="price">1.00</span>
<meta itemprop="priceCurrency" content="USD" />
</div>
</div>
指南
要使您的应用能够显示为富媒体搜索结果，您必须遵循以下指南。
结构化数据类型定义
若要使您的内容能够显示为富媒体搜索结果，您必须为其添加必要属性。还有一些建议添加的属性，能帮助您添加更多与您的内容相关的信息，进而提供更好的用户体验。
SoftwareApplication
如需了解 SoftwareApplication 的完整定义，请访问 schema.org/SoftwareApplication。
Google 支持的属性如下：
| 必需的属性 | |||||
|---|---|---|---|---|---|
name
|
应用的名称。 |
||||
offers.price
|
应用的销售优惠。对于开发者，
如果应用是免费提供的，请将
"offers": {
"@type": "Offer",
"price": "0"
}
如果应用的价格大于 0，您必须添加
"offers": {
"@type": "Offer",
"price": "1.00",
"priceCurrency": "USD"
}
|
||||
| 评分或评价 |
应用评分或评价。您必须添加以下属性之一：
|
||||
| 建议添加的属性 | |
|---|---|
applicationCategory
|
应用类型（例如， 支持的应用类型列表
|
operatingSystem
|
使用应用所需的操作系统（例如， |
应用子类型的扩展属性
对于移动应用和 Web 应用，Google 还支持 MobileApplication 和 WebApplication
。
对于只有 VideoGame 类型的软件应用，Google 不会显示富媒体搜索结果。
为了确保您的软件应用能够显示为富媒体搜索结果，请同时列出 VideoGame 类型与其他类型。例如：
{
"@context": "https://schema.org",
"@type": ["VideoGame", "MobileApplication"],
....
}
Troubleshooting
If you're having trouble implementing or debugging structured data, here are some resources that may help you.
- If you're using a content management system (CMS) or someone else is taking care of your site, ask them to help you. Make sure to forward any Search Console message that details the issue to them.
- Google does not guarantee that features that consume structured data will show up in search results. For a list of common reasons why Google may not show your content in a rich result, see the General Structured Data Guidelines.
- You might have an error in your structured data. Check the list of structured data errors and the Unparsable structured data report.
- If you received a structured data manual action against your page, the structured data on the page will be ignored (although the page can still appear in Google Search results). To fix structured data issues, use the Manual Actions report.
- Review the guidelines again to identify if your content isn't compliant with the guidelines. The problem can be caused by either spammy content or spammy markup usage. However, the issue may not be a syntax issue, and so the Rich Results Test won't be able to identify these issues.
- Troubleshoot missing rich results / drop in total rich results.
- Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the Google Search crawling and indexing FAQ.
- Post a question in the Google Search Central forum.