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Web Story Content Policies on Google
For your Web Stories to be eligible to appear on
Google Discover and Search as single results, they must
comply with Discover policies,
Google Search Essentials, and Google Search's overall policies.
In addition, for Web Stories to be eligible to appear on richer experiences on Google Search (for example, the carousel view),
Web Stories must comply with the Search Feature content policies
and the following additional content policies. In cases of egregious
violations of the Web Stories Content Policies, a site may stop permanently appearing on the
richer experiences on Google Search.
Copyrighted content
We don't allow Web Stories that infringe anyone's copyright. Web Stories are meant to reflect
original works, so we don't allow Web Stories that include someone else's copyrighted work
unless you have received permission. Google does not assume any obligation or responsibility
with respect to obtaining rights for your Web Stories to appear across Google. If your Web
Story infringes on someone else's copyright, we may block it from appearing. For more
information, review
our copyright procedures.
Text-heavy Web Stories
We don't allow Web Stories that are text heavy. Web Stories may not be eligible if the
majority of
pages
have more than 180 characters of text. Usage of bite-sized video (less than 60 seconds per
page) wherever possible is encouraged.
Low quality assets
We don't allow Web Stories that contain images and video assets that are stretched out or
pixelated to the point that the viewer's experience is negatively impacted.
Lack of narrative
We don't allow Web Stories that are missing a binding theme or narrative structure from
page to page.
Incomplete stories
We don't allow Web Stories that are incomplete or that require users to click links to other
websites or apps to get essential information.
Overly commercial
We don't allow Web Stories in which the sole goal is to advertise a service or a product,
and especially if you may directly benefit from users consuming your Web Story. Affiliate
marketing links are permissible as long as they are restricted to a minor part of the Web
Story. Display ads may be placed following the
Story Ad Guidelines.
Good affiliate programs are
supported based on spam policies for Google web search.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-02-04 UTC.
[null,null,["Last updated 2025-02-04 UTC."],[[["\u003cp\u003eTo be eligible for Google Search and Discover, Web Stories must adhere to Discover policies, Google Search Essentials, and Search's overall policies.\u003c/p\u003e\n"],["\u003cp\u003eWeb Stories need to have original content and avoid copyright infringement, with potential blocking for violations.\u003c/p\u003e\n"],["\u003cp\u003eThey should be visually engaging, avoiding excessive text (under 180 characters per page is recommended) and prioritizing quality images and videos.\u003c/p\u003e\n"],["\u003cp\u003eA clear narrative structure is essential, providing a cohesive story without requiring external links for key information.\u003c/p\u003e\n"],["\u003cp\u003eWhile affiliate marketing is allowed in moderation, Web Stories shouldn't be solely focused on commercial promotion or personal gain.\u003c/p\u003e\n"]]],["Web Stories must comply with Google's existing policies to appear on Discover and Search. Additional content policies specify that Web Stories must be original, not infringe copyrights, and avoid being text-heavy (over 180 characters per page). They should use high-quality assets, have a clear narrative, and be complete without requiring external links. Overly commercial content is prohibited, but limited affiliate marketing is allowed, adhering to spam policies. Egregious violations may result in removal from richer Google Search experiences.\n"],null,["# Google Web Story Content Policies | Google Search Central\n\nWeb Story Content Policies on Google\n====================================\n\n\nFor your [Web Stories](/search/docs/guides/enable-web-stories) to be eligible to appear on\nGoogle Discover and Search as single results, they must\ncomply with [Discover policies](https://support.google.com/websearch/answer/9982767),\n[Google Search Essentials](/search/docs/essentials), and [Google Search's overall policies](https://support.google.com/websearch/answer/10622781).\nIn addition, for Web Stories to be eligible to appear on richer experiences on Google Search (for example, the carousel view),\nWeb Stories must comply with the [Search Feature content policies](https://support.google.com/websearch/answer/10622781)\nand the following additional content policies. In cases of egregious\nviolations of the Web Stories Content Policies, a site may stop permanently appearing on the\nricher experiences on Google Search.\n\n### Copyrighted content\n\n\nWe don't allow Web Stories that infringe anyone's copyright. Web Stories are meant to reflect\noriginal works, so we don't allow Web Stories that include someone else's copyrighted work\nunless you have received permission. Google does not assume any obligation or responsibility\nwith respect to obtaining rights for your Web Stories to appear across Google. If your Web\nStory infringes on someone else's copyright, we may block it from appearing. For more\ninformation, review\n[our copyright procedures](https://support.google.com/legal/troubleshooter/1114905).\n\n### Text-heavy Web Stories\n\n\nWe don't allow Web Stories that are text heavy. Web Stories may not be eligible if the\nmajority of\n[pages](https://amp.dev/documentation/components/amp-story-page/?format=stories)\nhave more than 180 characters of text. Usage of bite-sized video (less than 60 seconds per\npage) wherever possible is encouraged.\n\n### Low quality assets\n\n\nWe don't allow Web Stories that contain images and video assets that are stretched out or\npixelated to the point that the viewer's experience is negatively impacted.\n\n### Lack of narrative\n\n\nWe don't allow Web Stories that are missing a binding theme or narrative structure from\npage to page.\n\n### Incomplete stories\n\n\nWe don't allow Web Stories that are incomplete or that require users to click links to other\nwebsites or apps to get essential information.\n\n### Overly commercial\n\n\nWe don't allow Web Stories in which the sole goal is to advertise a service or a product,\nand especially if you may directly benefit from users consuming your Web Story. Affiliate\nmarketing links are permissible as long as they are restricted to a minor part of the Web\nStory. Display ads may be placed following the\n[Story Ad Guidelines](https://amp.dev/documentation/guides-and-tutorials/develop/advertise_amp_stories/?format=websites).\n[Good affiliate programs](/search/docs/essentials/spam-policies#thin-affiliate-pages) are\nsupported based on [spam policies for Google web search](/search/docs/essentials/spam-policies)."]]
