如果您是一家新闻发布商，可使用 Google 新闻站点地图将您的新闻报道和其他相关信息告知 Google。您既可以使用 Google 新闻专用标记扩展现有站点地图，也可以创建单独的 Google 新闻站点地图，专供您的新闻报道使用。这两种方案对 Google 来说都没有问题。不过，如果为您的新闻报道创建单独的站点地图，可通过 Search Console 更好地跟踪您在 Google 搜索中的内容。
Google 新闻站点地图最佳实践
由于 Google 新闻站点地图基于常规站点地图，因此常规站点地图最佳实践也适用于 Google 新闻站点地图。
发布新的报道时，请更新 Google 新闻站点地图。不要每次更新都创建新的 Google 新闻站点地图。Google 新闻抓取 Google 新闻站点地图的频率与抓取网站其他内容的频率相同。
仅添加过去两天内创建的文章的近期网址。报道发布超过两天后，请从 Google 新闻站点地图中移除这些网址，或从旧网址中移除站点地图中的 <news:news> 元数据。
如果您选择从 Google 新闻站点地图中移除旧网址，则可能意味着您的站点地图会在一段时间内（例如，您在过去几天内没有发布报道）为空。您可能会在 Search Console 中看到空站点地图警告，但这只是为了确保这是代表您有意为之。如果文件为空，不会导致 Google 搜索出现任何问题。
[null,null,["最后更新时间 (UTC)：2025-08-04。"],[[["\u003cp\u003eNews sitemaps inform Google about your news articles and related details, helping with better tracking in Search Console.\u003c/p\u003e\n"],["\u003cp\u003eSitemaps should be updated with fresh articles as they're published, keeping only articles from the last two days and removing older ones.\u003c/p\u003e\n"],["\u003cp\u003eRequired tags for news sitemaps include \u003ccode\u003e<news:news>\u003c/code\u003e, \u003ccode\u003e<news:publication>\u003c/code\u003e, \u003ccode\u003e<news:name>\u003c/code\u003e, \u003ccode\u003e<news:language>\u003c/code\u003e, \u003ccode\u003e<news:publication_date>\u003c/code\u003e, and \u003ccode\u003e<news:title>\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eYou can extend your existing sitemap or create a separate news sitemap, following general sitemap guidelines and news-specific tag requirements.\u003c/p\u003e\n"],["\u003cp\u003eAn empty news sitemap won't negatively affect your site's performance on Google Search and may occur if no recent articles have been published.\u003c/p\u003e\n"]]],["News publishers can use news sitemaps to inform Google about new articles. They can either add news-specific tags to existing sitemaps or create a separate news sitemap. Update the sitemap with new articles, and remove URLs of articles older than two days or remove the `\u003cnews:news\u003e` tag. Required tags include `\u003cnews:news\u003e`, `\u003cnews:publication\u003e`, `\u003cnews:name\u003e`, `\u003cnews:language\u003e`, `\u003cnews:publication_date\u003e`, and `\u003cnews:title\u003e`, each with specific formatting and content requirements.\n"],null,["# Create a News Sitemap | Google Search Central\n\nNews sitemaps\n=============\n\n\nIf you are a news publisher, use news sitemaps to tell Google about your news articles and\nadditional information about them. You can either extend your existing sitemap with news\nspecific tags, or create a separate news sitemap that's reserved just for your news articles.\nEither option is fine with Google, however creating a separate sitemap just for your news\narticles may enable better tracking of your content in Search in Search Console.\n\nNews sitemap best practices\n---------------------------\n\n\nNews sitemaps are based on generic sitemaps, so the\n[general sitemap best practices](/search/docs/crawling-indexing/sitemaps/build-sitemap#general-guidelines)\nalso apply to news sitemaps.\n\n\nUpdate your news sitemap with fresh articles as they're published. Don't create a new sitemap\nwith each update. Google News crawls news sitemaps as often as it crawls the rest of your\nsite.\n\n\nOnly include recent URLs for articles that were created in the last two days. Once the\narticles are older than two days, either remove those URLs from the news sitemap or remove\nthe `\u003cnews:news\u003e` metadata in your sitemap from the older URLs.\n\n\nIf you choose the method of removing old URLs from your news sitemap, this could mean that\nyour sitemap becomes empty for a period of time (for example, if you haven't published\narticles in the last few days). You may see an Empty Sitemap warning in Search Console,\nbut this is just to make sure it was intentional on your behalf. It won't cause any problems with\nGoogle Search if the file is empty.\n\nExample news sitemap\n--------------------\n\n\nThe following example shows a regular sitemap with news extension. It contains one\n`\u003curl\u003e` tag and a single `\u003cnews:news\u003e` tag with its required\nchild tags: \n\n```scdoc\n\u003c?xml version=\"1.0\" encoding=\"UTF-8\"?\u003e\n\u003curlset xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\"\n xmlns:news=\"http://www.google.com/schemas/sitemap-news/0.9\"\u003e\n \u003curl\u003e\n \u003cloc\u003ehttp://www.example.org/business/article55.html\u003c/loc\u003e\n \u003cnews:news\u003e\n \u003cnews:publication\u003e\n \u003cnews:name\u003eThe Example Times\u003c/news:name\u003e\n \u003cnews:language\u003een\u003c/news:language\u003e\n \u003c/news:publication\u003e\n \u003cnews:publication_date\u003e2008-12-23\u003c/news:publication_date\u003e\n \u003cnews:title\u003eCompanies A, B in Merger Talks\u003c/news:title\u003e\n \u003c/news:news\u003e\n \u003c/url\u003e\n\u003c/urlset\u003e\n```\n\nNews sitemap reference\n----------------------\n\nThe `news` tags are defined in the news sitemap namespace:\n[`http://www.google.com/schemas/sitemap-news/0.9`](http://www.google.com/schemas/sitemap-news/0.9)\n\n\nTo make sure Google can use your news sitemap, you must use the following required tags:\n\n| Required tags ||\n|---------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `\u003cnews:news\u003e` | The parent tag of other tags in the `news:` namespace. Each `url` sitemap tag can have only one `news:news` tag (plus the respective closing tag) and a sitemap may have up to 1,000 `news:news` tags. If there are more than 1,000 `\u003cnews:news\u003e` tags in a news sitemap, [split your sitemap into several smaller sitemaps](/search/docs/crawling-indexing/sitemaps/large-sitemaps). |\n| `\u003cnews:publication\u003e` | The parent tag for the `\u003cnews:name\u003e` and `\u003cnews:language\u003e` tags. Each `\u003cnews:news\u003e` parent tag may only have one `\u003cnews:publication\u003e` tag. |\n| `\u003cnews:name\u003e` | The `\u003cnews:name\u003e` tag is the name of the news publication. It must exactly match the name as it appears on your articles on [news.google.com](https://news.google.com/), omitting anything in parentheses. |\n| `\u003cnews:language\u003e` | The `\u003cnews:language\u003e` tag is the language of your publication. Use an [ISO 639 language code](http://www.loc.gov/standards/iso639-2/php/code_list.php) (two or three letters). **Exception** : For Simplified Chinese, use `zh-cn` and for Traditional Chinese, use `zh-tw`. |\n| `\u003cnews:publication_date\u003e` | The article publication date in [W3C format](http://www.w3.org/TR/NOTE-datetime). Use either the \"complete date\" format (`YYYY-MM-DD`) or the \"complete date plus hours, minutes, and seconds\" format with time zone designator format (`YYYY-MM-DDThh:mm:ssTZD`). Specify the original date and time when the article was first published on your site. Don't specify the time when you added the article to your sitemap. Google accepts any of the following formats: - Complete date: `YYYY-MM-DD (1997-07-16)` - Complete date plus hours and minutes: `YYYY-MM-DDThh:mmTZD (1997-07-16T19:20+01:00)` - Complete date plus hours, minutes, and seconds: `YYYY-MM-DDThh:mm:ssTZD (1997-07-16T19:20:30+01:00)` - Complete date plus hours, minutes, seconds, and a decimal fraction of a second: `YYYY-MM-DDThh:mm:ss.sTZD` (`1997-07-16T19:20:30.45+01:00`) |\n| `\u003cnews:title\u003e` | The title of the news article. | **Tip:** Google may shorten the title of the news article for space reasons when displaying the article on various devices. Include the title of the article as it appears on your site. Don't include the author name, publication name, or publication date in the `\u003cnews:title\u003e` tag. Learn more about [creating better titles](/search/docs/appearance/title-link). |\n\nAdditional resources\n--------------------\n\n\nWant to learn more? Check out the following resources:\n\n- [Submit your sitemap to Google](/search/docs/crawling-indexing/sitemaps/build-sitemap#addsitemap)\n- [Learn how to combine sitemap extensions](/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions)"]]
