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Sitemaps do Google Notícias
Se você for uma empresa de notícias, use os sitemaps do Google Notícias para informar ao Google sobre seus artigos e
informações adicionais sobre eles. É possível estender seu sitemap com tags específicas do Google Notícias ou criar um sitemap separado reservado somente para seus artigos de notícias.
As duas opções funcionam com o Google, mas criar um sitemap separado
permite um rastreamento melhor do conteúdo na Pesquisa pelo Search Console.
Práticas recomendadas para sitemaps do Google Notícias
Atualize o sitemap do Google Notícias com artigos novos à medida que eles forem publicados. Não crie um novo sitemap
a cada atualização. O Google Notícias rastreia os sitemaps com a mesma frequência com que rastreia seu
site.
Inclua somente URLs para artigos recentes que foram criados nos últimos dois dias. Quando os
artigos tiverem mais de 2 dias, remova esses URLs do sitemap do Google Notícias ou os
metadados <news:news> no seu sitemap dos URLs mais antigos.
Se você optar por remover os URLs antigos do sitemap do Google Notícias, talvez ele fique vazio por um tempo se você não tiver publicado artigos nos últimos dias, por exemplo. Talvez você veja um aviso de sitemap vazio no Search Console, mas é só para confirmar que foi intencional. Se o arquivo estiver vazio, isso não vai causar problemas com a Pesquisa Google.
Exemplo de sitemap do Google Notícias
O exemplo a seguir mostra um sitemap normal com extensão de notícias. Ele contém uma
tag <url> e uma única tag <news:news> com as tags filhas
necessárias:
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
<url>
<loc>http://www.example.org/business/article55.html</loc>
<news:news>
<news:publication>
<news:name>The Example Times</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2008-12-23</news:publication_date>
<news:title>Companies A, B in Merger Talks</news:title>
</news:news>
</url>
</urlset>
Para garantir que o Google possa usar o sitemap, use as seguintes tags obrigatórias:
Tags obrigatórias
<news:news>
A tag mãe de outras tags no namespace news:. Cada tag
de sitemap url pode ter somente uma tag news:news (além da respectiva tag de fechamento),
e um sitemap pode ter até mil tags news:news. Se houver mais de
mil tags <news:news> em um sitemap de notícias,
divida o sitemap em vários sitemaps menores.
<news:publication>
A tag mãe das tags <news:name> e
<news:language>. Cada tag mãe <news:news>
pode ter apenas uma tag <news:publication>.
<news:name>
A tag <news:name> é o nome da publicação de notícias. Ela precisa corresponder exatamente ao nome exibido nos seus artigos em news.google.com, omitindo o que estiver entre parênteses.
<news:language>
A tag <news:language> é o idioma da sua publicação. Use um código de idioma ISO 639 (duas ou três letras).
Exceção: use zh-cn para chinês simplificado e zh-tw para chinês tradicional.
<news:publication_date>
É a data de publicação do artigo no formato W3C. Use o formato "data completa" (YYYY-MM-DD) ou o "data completa mais horas, minutos e segundos" com indicador de fuso horário (YYYY-MM-DDThh:mm:ssTZD). Especifique a data e a hora originais em que o artigo foi publicado pela primeira vez no site. Não especifique a hora em que você adicionou o artigo ao sitemap.
O Google aceita os seguintes formatos:
Data completa: YYYY-MM-DD (1997-07-16)
Data completa acompanhada por hora e minutos:
YYYY-MM-DDThh:mmTZD (1997-07-16T19:20+01:00)
Data completa acompanhada por hora, minutos e segundos:
YYYY-MM-DDThh:mm:ssTZD (1997-07-16T19:20:30+01:00)
Data completa acompanhada por hora, minutos, segundos e uma fração decimal de um segundo:
YYYY-MM-DDThh:mm:ss.sTZD (1997-07-16T19:20:30.45+01:00)
[null,null,["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eNews sitemaps inform Google about your news articles and related details, helping with better tracking in Search Console.\u003c/p\u003e\n"],["\u003cp\u003eSitemaps should be updated with fresh articles as they're published, keeping only articles from the last two days and removing older ones.\u003c/p\u003e\n"],["\u003cp\u003eRequired tags for news sitemaps include \u003ccode\u003e<news:news>\u003c/code\u003e, \u003ccode\u003e<news:publication>\u003c/code\u003e, \u003ccode\u003e<news:name>\u003c/code\u003e, \u003ccode\u003e<news:language>\u003c/code\u003e, \u003ccode\u003e<news:publication_date>\u003c/code\u003e, and \u003ccode\u003e<news:title>\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eYou can extend your existing sitemap or create a separate news sitemap, following general sitemap guidelines and news-specific tag requirements.\u003c/p\u003e\n"],["\u003cp\u003eAn empty news sitemap won't negatively affect your site's performance on Google Search and may occur if no recent articles have been published.\u003c/p\u003e\n"]]],["News publishers can use news sitemaps to inform Google about new articles. They can either add news-specific tags to existing sitemaps or create a separate news sitemap. Update the sitemap with new articles, and remove URLs of articles older than two days or remove the `\u003cnews:news\u003e` tag. Required tags include `\u003cnews:news\u003e`, `\u003cnews:publication\u003e`, `\u003cnews:name\u003e`, `\u003cnews:language\u003e`, `\u003cnews:publication_date\u003e`, and `\u003cnews:title\u003e`, each with specific formatting and content requirements.\n"],null,["# Create a News Sitemap | Google Search Central\n\nNews sitemaps\n=============\n\n\nIf you are a news publisher, use news sitemaps to tell Google about your news articles and\nadditional information about them. You can either extend your existing sitemap with news\nspecific tags, or create a separate news sitemap that's reserved just for your news articles.\nEither option is fine with Google, however creating a separate sitemap just for your news\narticles may enable better tracking of your content in Search in Search Console.\n\nNews sitemap best practices\n---------------------------\n\n\nNews sitemaps are based on generic sitemaps, so the\n[general sitemap best practices](/search/docs/crawling-indexing/sitemaps/build-sitemap#general-guidelines)\nalso apply to news sitemaps.\n\n\nUpdate your news sitemap with fresh articles as they're published. Don't create a new sitemap\nwith each update. Google News crawls news sitemaps as often as it crawls the rest of your\nsite.\n\n\nOnly include recent URLs for articles that were created in the last two days. Once the\narticles are older than two days, either remove those URLs from the news sitemap or remove\nthe `\u003cnews:news\u003e` metadata in your sitemap from the older URLs.\n\n\nIf you choose the method of removing old URLs from your news sitemap, this could mean that\nyour sitemap becomes empty for a period of time (for example, if you haven't published\narticles in the last few days). You may see an Empty Sitemap warning in Search Console,\nbut this is just to make sure it was intentional on your behalf. It won't cause any problems with\nGoogle Search if the file is empty.\n\nExample news sitemap\n--------------------\n\n\nThe following example shows a regular sitemap with news extension. It contains one\n`\u003curl\u003e` tag and a single `\u003cnews:news\u003e` tag with its required\nchild tags: \n\n```scdoc\n\u003c?xml version=\"1.0\" encoding=\"UTF-8\"?\u003e\n\u003curlset xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\"\n xmlns:news=\"http://www.google.com/schemas/sitemap-news/0.9\"\u003e\n \u003curl\u003e\n \u003cloc\u003ehttp://www.example.org/business/article55.html\u003c/loc\u003e\n \u003cnews:news\u003e\n \u003cnews:publication\u003e\n \u003cnews:name\u003eThe Example Times\u003c/news:name\u003e\n \u003cnews:language\u003een\u003c/news:language\u003e\n \u003c/news:publication\u003e\n \u003cnews:publication_date\u003e2008-12-23\u003c/news:publication_date\u003e\n \u003cnews:title\u003eCompanies A, B in Merger Talks\u003c/news:title\u003e\n \u003c/news:news\u003e\n \u003c/url\u003e\n\u003c/urlset\u003e\n```\n\nNews sitemap reference\n----------------------\n\nThe `news` tags are defined in the news sitemap namespace:\n[`http://www.google.com/schemas/sitemap-news/0.9`](http://www.google.com/schemas/sitemap-news/0.9)\n\n\nTo make sure Google can use your news sitemap, you must use the following required tags:\n\n| Required tags ||\n|---------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `\u003cnews:news\u003e` | The parent tag of other tags in the `news:` namespace. Each `url` sitemap tag can have only one `news:news` tag (plus the respective closing tag) and a sitemap may have up to 1,000 `news:news` tags. If there are more than 1,000 `\u003cnews:news\u003e` tags in a news sitemap, [split your sitemap into several smaller sitemaps](/search/docs/crawling-indexing/sitemaps/large-sitemaps). |\n| `\u003cnews:publication\u003e` | The parent tag for the `\u003cnews:name\u003e` and `\u003cnews:language\u003e` tags. Each `\u003cnews:news\u003e` parent tag may only have one `\u003cnews:publication\u003e` tag. |\n| `\u003cnews:name\u003e` | The `\u003cnews:name\u003e` tag is the name of the news publication. It must exactly match the name as it appears on your articles on [news.google.com](https://news.google.com/), omitting anything in parentheses. |\n| `\u003cnews:language\u003e` | The `\u003cnews:language\u003e` tag is the language of your publication. Use an [ISO 639 language code](http://www.loc.gov/standards/iso639-2/php/code_list.php) (two or three letters). **Exception** : For Simplified Chinese, use `zh-cn` and for Traditional Chinese, use `zh-tw`. |\n| `\u003cnews:publication_date\u003e` | The article publication date in [W3C format](http://www.w3.org/TR/NOTE-datetime). Use either the \"complete date\" format (`YYYY-MM-DD`) or the \"complete date plus hours, minutes, and seconds\" format with time zone designator format (`YYYY-MM-DDThh:mm:ssTZD`). Specify the original date and time when the article was first published on your site. Don't specify the time when you added the article to your sitemap. Google accepts any of the following formats: - Complete date: `YYYY-MM-DD (1997-07-16)` - Complete date plus hours and minutes: `YYYY-MM-DDThh:mmTZD (1997-07-16T19:20+01:00)` - Complete date plus hours, minutes, and seconds: `YYYY-MM-DDThh:mm:ssTZD (1997-07-16T19:20:30+01:00)` - Complete date plus hours, minutes, seconds, and a decimal fraction of a second: `YYYY-MM-DDThh:mm:ss.sTZD` (`1997-07-16T19:20:30.45+01:00`) |\n| `\u003cnews:title\u003e` | The title of the news article. | **Tip:** Google may shorten the title of the news article for space reasons when displaying the article on various devices. Include the title of the article as it appears on your site. Don't include the author name, publication name, or publication date in the `\u003cnews:title\u003e` tag. Learn more about [creating better titles](/search/docs/appearance/title-link). |\n\nAdditional resources\n--------------------\n\n\nWant to learn more? Check out the following resources:\n\n- [Submit your sitemap to Google](/search/docs/crawling-indexing/sitemaps/build-sitemap#addsitemap)\n- [Learn how to combine sitemap extensions](/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions)"]]
