Recipe

Example of image search on a mobile device and example of a rich result

Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information. Your page is eligible for different features depending on how you add structured data to your page:

Search: Add recipe structured data to drive better engagement in Search with rich results.
Guidance: Enable your recipes to be read aloud by the Google Assistant on Google Home.
Carousel: Add carousel structured data to enable your recipe to appear in a carousel of rich results. This can include images, page logos, and other interesting search result features.
AMP: Build your recipe pages with AMP to provide instant-loading recipes.

By structuring your content according to this guide, your content may automatically enable the following features:

Recipe badge in mobile image Search results
Content action on the Google Assistant

Examples

Here are some examples of recipes using JSON-LD code in the Structured Data Testing Tool.

Recipe example

Here's an example of a page with recipe and guidance structured data. This content can be eligible to be displayed as a rich result in Search results and guidance with the Google Assistant on Google Home.

<!doctype html>
<html amp lang="en">
  <head>
    <meta charset="utf-8">
    <title>Party Coffee Cake</title>
    <link rel="canonical" href="http://example.ampproject.org/recipe-metadata.html" />
    <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
    <script type="application/ld+json">
     {
      "@context": "http://schema.org/",
      "@type": "Recipe",
      "name": "Party Coffee Cake",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
        ],
      "author": {
        "@type": "Person",
        "name": "Mary Stone"
      },
      "datePublished": "2018-03-10",
      "description": "This coffee cake is awesome and perfect for parties.",
      "prepTime": "PT20M",
      "cookTime": "PT30M",
      "totalTime": "PT50M",
      "keywords": "cake for a party, coffee",
      "recipeYield": "10 servings",
      "recipeCategory": "Dessert",
      "recipeCuisine": "American",
      "nutrition": {
        "@type": "NutritionInformation",
        "calories": "270 calories"
         },
      "recipeIngredient": [
        "2 cups of flour",
        "3/4 cup white sugar",
        "2 teaspoons baking powder",
        "1/2 teaspoon salt",
        "1/2 cup butter",
        "2 eggs",
        "3/4 cup milk"
       ],
      "recipeInstructions": [
          {
          "@type": "HowToStep",
          "text": "Preheat the oven to 350 degrees F. Grease and flour a 9x9 inch pan."
          },
          {
          "@type": "HowToStep",
          "text": "In a large bowl, combine flour, sugar, baking powder, and salt."
          },
          {
          "@type": "HowToStep",
          "text": "Mix in the butter, eggs, and milk."
          },
          {
          "@type": "HowToStep",
          "text": "Spread into the prepared pan."
          },
          {
          "@type": "HowToStep",
          "text": "Bake for 30 to 35 minutes, or until firm."
          },
          {
          "@type": "HowToStep",
          "text": "Allow to cool."
         }
      ],
      "review": {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "4",
          "bestRating": "5"
        },
        "author": {
          "@type": "Person",
          "name": "Julia Benson"
        },
        "datePublished": "2018-05-01",
        "reviewBody": "This cake is delicious!",
        "publisher": "The cake makery"
        },
      "aggregateRating": {
      "@type": "AggregateRating",
        "ratingValue": "5",
        "ratingCount": "18"
  },
  "video": [
     {
    "name": "How to make a Party Coffee Cake",
    "description": "This is how you make a Party Coffee Cake.",
    "thumbnailUrl": [
      "https://example.com/photos/1x1/photo.jpg",
      "https://example.com/photos/4x3/photo.jpg",
      "https://example.com/photos/16x9/photo.jpg"
     ],
    "contentUrl": "http://www.example.com/video123.flv",
    "embedUrl": "http://www.example.com/videoplayer.swf?video=123",
    "uploadDate": "2018-02-05T08:00:00+08:00",
    "duration": "PT1M33S",
    "interactionCount": "2347",
    "expires": "2019-02-05T08:00:00+08:00"
   }
  ]
}
</script>

</head>
  <body>
    <h1>The best coffee cake you’ll ever try!</h1>
  </body>
</html>

Carousel example

Here's an example of a recipe summary page (a page with a list of recipes) with itemList structured data. This content can be eligible to be displayed in a carousel in Search results.

Guidelines

You must follow the general structured data guidelines for your recipe to be eligible to appear in Search results.

The following guidelines apply to recipe structured data.

Use recipe structured data for content about preparing a particular dish. For example, "facial scrub" or "party ideas" are not valid names for a dish.
To enable your recipes to appear in a host-specific list, you must follow these guidelines:
- Provide ItemList structured data to summarize the recipes for your list. You can provide ItemList structured data separately or together with recipe structured data.
- Your site must have a summary page that lists all the recipes in the collection. For example, when a user clicks the summary link from Search results, they are properly directed to a page on your site listing the recipes related to their search.
To enable your recipe for guidance with Google Assistant on Google Home, make sure your content follows the content restrictions policy for Actions on Google.

Structured data type definitions

Mark up your recipe content with the following properties of the schema.org Recipe type. In addition to the required fields, mark up as many of the recommended fields as possible to drive better engagement in Search.

To enable your recipe for guidance with the Google Home and Google Assistant, make sure you add recipeIngredient and recipeInstructions. If your recipe doesn't have these properties, the recipe isn't eligible for guidance, but may still be eligible to appear in Search results.

Properties
`@context`	Required Set `@context` to `http://schema.org/`.
`@type`	Required Set `@type` to `Recipe`.
`aggregateRating`	AggregateRating, recommended Annotation for the average review score assigned to the item. Follow the Review snippet guidelines and list of required and recommended AggregateRating properties. If the recipe structured data contains a single review, the reviewer’s name must be a valid person or organization. For example, "50% off ingredients" is not a valid name for a reviewer.
`author`	Person, recommended Creator of the recipe.
`cookTime`	Duration, recommended The time it takes to actually cook the dish in ISO 8601 format. You can use min and max as child elements to specify a range of time. Always use in combination with `prepTime`.
`datePublished`	Date, recommended The date the recipe was published in ISO 8601 format.
`description`	Text, recommended A short summary describing the dish.
`image`	URL or ImageObject, required Image of the completed dish. Additional image guidelines: Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution. Image URLs must be crawlable and indexable. Images must represent the marked up content. Images must be in .jpg, .png, or. gif format. For best results, provide multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. For example: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]
`keywords`	Text, recommended Other terms for your recipe such as the season (“summer”), the holiday (“Halloween“), or other descriptors (“quick”, “easy”, “authentic”). Additional guidelines Separate multiple entries in a keywords list with commas. Don't use a tag that should be in `recipeCategory` or `recipeCuisine`. Not recommended "keywords": "dessert, American" Recommended "keywords": "winter apple pie, nutmeg crust"
`name`	Text, required The name of the dish.
`nutrition.calories`	Energy, recommended The number of calories in each serving.
`prepTime`	Duration, recommended The length of time it takes to prepare the dish, in ISO 8601 format. You can use min and max as child elements to specify a range of time. Always use in combination with `cookTime`.
`recipeCategory`	Text, recommended The type of meal or course your recipe is about. For example: "dinner", "entree", or "dessert".
`recipeCuisine`	Text, recommended The region associated with your recipe. For example, "French", Mediterranean", or "American".
`recipeIngredient`	Text, recommended for recipes on Search (but this is required for guidance with the Google Assistant on Google Home) An ingredient used in the recipe. For example: "recipeIngredient": [ "1 box Pillsbury dough", "6 cups thinly sliced, peeled apples (6 medium)", "3/4 cup sugar", "2 tablespoons all-purpose flour", "3/4 teaspoon ground cinnamon", "1/4 teaspoon salt", "1/8 teaspoon ground nutmeg", "1 tablespoon lemon juice" ] Additional guidelines: Include only the ingredient text that is necessary for making the recipe. Don't include unnecessary information, such as a definition of the ingredient.
`recipeInstructions`	Text, recommended for recipes on Search (but this is required for guidance with the Google Assistant on Google Home) The steps to make the dish. There are several options for setting the value of `recipeInstructions`. We recommend using `HowToStep` or `HowToSection`: `HowToStep`: You can specify the exact text for each step sentence by setting the value of each `HowToStep`. HowToStep example "recipeInstructions": [ { "@type": "HowToStep", "text": "Heat oven to 425°F." }, { "@type": "HowToStep", "text": "Place 1 pie crust in ungreased 9-inch glass pie plate, pressing firmly against side and bottom." }, { "@type": "HowToStep", "text": "In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate." }, { "@type": "HowToStep", "text": "Top with second crust." }, { "@type": "HowToStep", "text": "Cut slits or shapes in several places in top crust." }, { "@type": "HowToStep", "text": "Bake 40 to 45 minutes or until apples are tender and crust is golden brown." }, { "@type": "HowToStep", "text": "Cool on cooling rack at least 2 hours before serving." } ] `HowToSection` (only if a recipe has multiple sections): Use to group steps into multiple sections. Provide the section name in its name field (for example, “Make the crust”) and specify each `HowToStep` as an `itemListElement`. Set the text field of each `HowToStep`. For example, a pizza recipe may have one section of steps for making the crust, one for preparing the toppings, and one for combining and baking. If you don't indicate multiple sections, the Google Assistant may mistakenly present the section name as just another step (for example, a “Make the crust” step followed by a “Combine the flour and yeast” step). HowToSection example "recipeInstructions": [ { "@type": "HowToSection", "name": "Prepare the Crust", "itemListElement": [ { "@type": "HowToStep", "text": "Heat oven to 425°F." }, { "@type": "HowToStep", "text": "Place 1 pie crust in ungreased 9-inch glass pie plate." } ] }, { "@type": "HowToSection", "name": "Add the Filling", "itemListElement": [ { "@type": "HowToStep", "text": "In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate." }, { "@type": "HowToStep", "text": "Top with second crust." }, { "@type": "HowToStep", "text": "Cut slits or shapes in several places in top crust." } ] }, { "@type": "HowToSection", "name": "Bake", "itemListElement": [ { "@type": "HowToStep", "text": "Bake 40 to 45 minutes or until apples are tender and crust is golden brown." }, { "@type": "HowToStep", "text": "Cool on cooling rack at least 2 hours before serving." } ] } ] Single or repeated field of text: A block of text that includes one or more steps. Google treats all steps as being in a single section. Repeated field values are concatenated into a single block of text. Google then attempts to automatically split the single block of text into individual steps. Google tries to find and remove any section names, step numbers, keywords, and anything else that can incorrectly appear in recipe step text. For best results, we recommend you unambiguously specify individual step sentences with `HowToStep`, as described above. Single field of text example "recipeInstructions": [ "In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate. Top with second crust. Cut slits or shapes in several places in top crust. Bake 40 to 45 minutes or until apples are tender and crust is golden brown. Cool on cooling rack at least 2 hours before serving." ] Additional guidelines Don't include metadata that belongs elsewhere. In particular, use the `author` field to specify the author, `recipeCuisine` for cuisine, `recipeCategory` for category, and `keywords` for other keywords. Include only text on how to make the recipe and don't include other text such as “Directions”, “Watch the video”, “Step 1”. Those phrases should be specified outside of the structured data. Not recommended "recipeInstructions": [{ "@type": "HowToStep", "text": "Step 1. Heat oven to 425°F." }] Recommended "recipeInstructions": [{ "@type": "HowToStep", "text": "Heat oven to 425°F." }]
`recipeYield`	Text, recommended The quantity produced by the recipe. For example: number of people served, or number of servings.
`review`	Review, recommended A review of the dish. Follow the Review snippet guidelines and list of required and recommended Common review properties.
`totalTime`	Duration, recommended The total time it takes to prepare the cook the dish, in ISO 8601 format. You can use min and max as child elements to specify a range of time. Use `totalTime` or a combination of both `cookTime` and `prepTime`.
`video`	VideoObject, recommended An array of video properties that depict the recipe on the page. Follow the list of required and recommended Video properties. Here's an example: { "@context": "http://schema.org/", "@type": "Recipe", "video": [ { "name": "Party Coffee Cake", "description": "How to make Party Coffee Cake.", "thumbnailUrl": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "contentUrl": "http://www.example.com/video123.flv", "embedUrl": "http://www.example.com/videoplayer.swf?video=123", "uploadDate": "2018-02-05T08:00:00+08:00" } ] }

ItemList

In addition to Recipe properties, add the following properties for host-specific lists. While ItemList isn't required, you must add the following properties if you want your recipe to be eligible for a host carousel. For more information about host-specific lists, see Carousel.

Properties
`@context`	Required Set `@context` to `http://schema.org/`.
`@type`	Required Set `@type` to `ListItem`.
`itemListElement`	ListItem, required Annotation for a single item page.
`ListItem.position`	Integer, required Ordinal position of the item page in the list. For example: "itemListElement": [ { "@type": "ListItem", "position": 1, }, { "@type": "ListItem", "position": 2, } ]
`ListItem.url`	URL, required The canonical URL of the item page. Every item should have a unique URL.

Recipe

Examples

Recipe example

Carousel example

Guidelines

Structured data type definitions

Recipe

ItemList

Enviar comentarios sobre…