Choose a structured data feature

Select a feature to add to your site.



News, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images.

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article example in search results


Book actions that enable users to buy the books that they find directly from Search results.

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book example in search results


Navigation that indicates the page's position in the site hierarchy.

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breadcrumb example in search results


Rich results that display in a sequential list or gallery. Most often, the carousel features articles from a single site (known as a host carousel). The carousel can also feature a variety of publishers, like Top stories.

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example of a recipe carousel in search results

Corporate Contact

Corporate contact information displayed in the Google Knowledge panel, including phone numbers, language spoken, area served, and types of contact numbers.

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corporate contact example in search results


Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.

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course example in search results


Large data sets that appear in Google Dataset Search.

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dataset search example in search results

Employer Aggregate Rating

An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google.

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employer aggregate rating example in search results


An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.

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event example in search results

Fact Check

A summarized version of a credible site's evaluation of a claim made by others.

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fact check example in search results

Job Posting

An interactive rich result that allows job seekers to find a job. The job search experience on Google can featuring your logo, reviews, ratings, and job details.

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job posting example in search results

Local Business

Business details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items.

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local business example in search results


Your organization's logo in search results and Google Knowledge Graph.

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logo example in search results

Media actions

Actions that enable users to initiate media content (for example, songs, albums, movies) on content provider applications through Google Search and the Google Assistant. To get started, follow the Actions on Google documentation.

media actions example in search results


Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.

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salary estimate example in search results


Information about a product, including price, availability, and review ratings.

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product example in search results


Recipes that display as an individual rich result or part of a host carousel.

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recipe example in search results


A review of an item such as a restaurant, movie, or store.

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review example in search results

Sitelinks Searchbox

A search box that is scoped to your website when it appears as a search result.

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sitelink searchbox example in search results

Social Profile

Your social profile information displayed on Google Knowledge panels.

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social profile example in search results

Software App (Beta)

Information about a software app, including rating infromation, a description of the app, and a link to the app.

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software app example in search results


Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).

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speakable example that shows a conversation with the Google Home. A person asks
                Google Home what's the latest news with Nasa. Google Home responds with a list of
                three news articles.

Subscription and paywalled content

Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.

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A New York Times paywall example that shows a reader has reached the limit of
            free articles

Top Places List

The Google Top Places List displays themed lists from authoritative publishers so that users can browse through selections from a trusted source as they decide where to go.

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top places list example in search results


Video information in search results, with the option to play the video.

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video example in search results