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Com o método accounts.link da API Content, os parceiros do Google Shopping podem sinalizar de maneira programática uma relação entre a própria conta do Merchant Center e as de outros comerciantes. Esse link descreve os serviços que o parceiro fornece aos comerciantes vinculados.
A lista de serviços pode incluir recursos como gerenciamento de dados de produtos para anúncios do Shopping ou gerenciamento de pedidos para o Comprar com o Google. A lista completa dos serviços compatíveis pode ser encontrada na página Solicitação de links.
Depois que um parceiro envia umo pedido de vinculação pela API Content, os comerciantes podem gerenciar as vinculações da conta na interface do usuário do Google Merchant Center.
Fluxo de trabalho de solicitação e aprovação
A sinalização de uma relação entre o parceiro e outro comerciante com um
link é um processo de
várias etapas. Para iniciar uma vinculação, primeiro um parceiro envia uma solicitação a um comerciante.
Depois que a solicitação é recebida, ela precisa ser aprovada pelo comerciante.
O processo de sinalização de link pode ser gerenciado usando a API Content e geralmente
inclui as etapas a seguir. As seções subsequentes deste guia descrevem cada etapa em mais detalhes.
[null,null,["Última atualização 2025-08-13 UTC."],[[["\u003cp\u003eIntroducing the beta version of the Merchant API, the future replacement for the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eThe API enables Shopping partners to programmatically link their Merchant Center account with other merchants' accounts, specifying the services they offer.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can manage these account links through the Google Merchant Center user interface.\u003c/p\u003e\n"],["\u003cp\u003eEstablishing a link requires a multi-step process: the partner sends a request, and the merchant approves it.\u003c/p\u003e\n"],["\u003cp\u003eBoth partners and merchants can view, manage, and remove existing links.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, is available to enabled Shopping partners. This API allows partners to programmatically establish relationships with other merchant accounts using the `accounts.link` method. The partner initiates a link request, and the merchant must approve it. Both can view existing and pending links, and either party can remove a link. This process involves sending requests, viewing lists, approving links, and removing links.\n"],null,["# Account linking overview\n\n| **Note:** This API is available only to enabled Shopping partners.\n\nThe Content API's [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link)\nmethod allows a Google Shopping partner to programmatically flag a relationship\nbetween their own Merchant Center account and those of other merchants. This\nlink describes the services that the partner provides to those linked merchants.\nThe list of services can include features such as product data management for\nShopping ads or order management for Buy on Google. The full list of supported\nservices can be found on the [Requesting Links page](/shopping-content/guides/flagging/request).\n\nAfter a partner sends a link request via the Content API, merchants can [manage\ntheir account links](//support.google.com/merchants/answer/9440376) in the\nGoogle Merchant Center user interface.\n| **Note:** Flagging accounts via [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link) does not automatically make a merchant's account part of a partner's [multi-client\n| account](//support.google.com/merchants/answer/188487).\n\nRequest and approval workflow\n-----------------------------\n\nFlagging a relationship between partner and another merchant with a\n[`link`](/shopping-content/reference/rest/v2.1/accounts/link) is a multi-step\nprocess. To initiate a link, a partner first sends a request to a merchant.\nAfter the request is received, the merchant must then approve it.\n\nThe link flagging process can be managed using the Content API and generally\ncomprises the following steps. The subsequent sections of this guide describe\neach step in more detail.\n\n1. Partner [sends an account link request](/shopping-content/guides/flagging/request).\n2. Both merchant and partner can [view a list of existing and pending links](/shopping-content/guides/flagging/list).\n3. Merchant [accepts the link](/shopping-content/guides/flagging/approve).\n4. Either merchant or partner can [remove a link](/shopping-content/guides/flagging/remove) at any time.\n\nThe [next section](/shopping-content/guides/flagging/request) describes how a partner sends a link flagging request."]]
