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Além de lojas on-line, os comerciantes podem fazer upload dos dados de produtos para lojas locais. Com a API Content for Shopping, agora os comerciantes podem vincular uma conta do Merchant Center ao Perfil da Empresa apropriado e definir outras configurações necessárias para veicular produtos nos anúncios de inventário local (AIL). Aqui, explicamos o processo de integração ao configurar as informações de AIL para sua conta do Merchant Center.
Antes de começar
Para seguir este guia, você precisa ter uma conta do Merchant Center e um Perfil da Empresa e conhecer os conceitos básicos da API Content for Shopping. Para mais informações sobre como criar um Perfil da Empresa, consulte Inscrever-se em um Perfil da Empresa.
Para o restante deste guia, usamos as seguintes informações de conta de exemplo:
Merchant Center
Conta de gerenciamento (o parâmetro merchantId em chamadas de método): 12345
Conta que contenha produtos disponíveis na loja física (parâmetro accountId em chamadas de método): 67890
Perfis da Empresa
A conta administrativa, admin@example.com, tem acesso a:
Todas as contas empresariais (tanto as listadas abaixo quanto as não listadas)
82 lojas no total
Contas empresariais:
Golden State, 20 locais, administrados por california@example.com
Sunshine-State, 15 locais, gerenciados por florida@example.com
Empire-State, 25 locais, administrado por newyork@example.com
Outras informações necessárias para o processo de integração dos AIL
Contato de verificação de inventário para locais que falam inglês nos EUA: gerente de inventário <invcheck@example.com>
Os exemplos neste guia são solicitações HTTP REST com conteúdo JSON como o corpo
quando necessário. As respostas são incluídas apenas para métodos GET. Além disso, os campos do objeto JSON
podem ser omitidos nas respostas quando não estiverem relacionados ao tema atual.
Portanto, respostas reais da API Content podem conter mais informações. Teste as etapas deste guia usando as seções "Faça um teste" para ver os métodos apropriados na documentação de referência ou use uma das nossas bibliotecas de cliente para desenvolver a solução na sua linguagem de programação preferida.
Quando estiver tudo pronto para começar, prossiga para as outras seções deste guia:
[null,null,["Última atualização 2025-08-13 UTC."],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and enables online and local product data uploads.\u003c/p\u003e\n"],["\u003cp\u003eThis guide outlines the process for onboarding Local Inventory Ads (LIA) using the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eYou need an existing Merchant Center account and a Business Profile to proceed with the LIA setup.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can configure target countries, link their Business Profile, and verify inventory as part of the LIA onboarding process.\u003c/p\u003e\n"],["\u003cp\u003eThese onboarding steps can be executed in parallel for faster setup.\u003c/p\u003e\n"]]],["The document introduces the beta Merchant API, the new version of the Content API for Shopping, and explains how merchants can use it to upload product data for both online and local stores. It details the onboarding process for Local Inventory Ads (LIA), including linking a Merchant Center account with a Business Profile and configuring necessary settings. Key actions involve configuring target countries for LIA, linking the Business Profile, and verifying inventory, all of which can be done in parallel. It references using HTTP and JSON for requests.\n"],null,["# Get started with local inventory ads\n\nIn addition to online stores, merchants can upload product data for local\nstores. The Content API for Shopping now allows merchants to link a\n[Merchant Center](//merchants.google.com) account with the appropriate\n[Business Profile](//www.google.com/business) and\nconfigure additional settings needed to serve products for\n[Local Inventory Ads](https://support.google.com/merchants/answer/3057972)\n(LIA). Here, we walk through the onboarding process in setting up LIA\ninformation for your Merchant Center account.\n\nBefore you begin\n----------------\n\nThis guide assumes that you already have a Merchant Center account and a\nBusiness Profile and that you are already familiar with the basics of the\nContent API for Shopping. For more information on creating a Business Profile,\nsee [Sign up for a Business Profile](//support.google.com/business/answer/6300717).\n\nFor the rest of this guide, we use the following example account\ninformation:\n\n- Merchant Center\n\n - Managing account (the `merchantId` parameter in method calls): 12345\n - Account to contain local products (the `accountId` parameter in method calls): 67890\n\n | **Note:** Here, we use a multi-client account and a sub-account, but you can use this process for standalone accounts as well. For standalone accounts, the managing account will be the same as the account that contains local products, so you'll use the same Merchant Center ID for both parameters.\n- Business Profiles\n\n - Administrative account, `admin@example.com`, has access to:\n - All business accounts (both those listed below and others not listed)\n - 82 store locations in total\n - Business accounts:\n - Golden-State, 20 locations, managed by `california@example.com`\n - Sunshine-State, 15 locations, managed by `florida@example.com`\n - Empire-State, 25 locations, managed by `newyork@example.com`\n- Other information needed for the LIA onboarding process\n\n - Inventory verification contact for English-speaking locations in the US: Inventory Manager \\\u003c`invcheck@example.com`\\\u003e\n\nThe examples in this guide are REST HTTP requests with JSON content as the body\nwhen needed. Responses are only included for GET methods. Also, JSON object\nfields may be omitted in responses when they are unrelated to the current topic,\nso actual responses from the Content API may contain more information. You can\ntry out the steps in this guide using the Try-It sections for the appropriate\nmethods in the [reference documentation](/shopping-content/reference/rest/v2.1) or\nuse one of our [client libraries](/shopping-content/guides/libraries) to\ndevelop your solution in your preferred programming language.\n\nOnce you're ready to begin, continue with the other sections of this guide:\n\n- [Configure Target Countries for LIA](/shopping-content/guides/how-tos/lia/configure-targets)\n- [Link Your Business Profile](/shopping-content/guides/how-tos/lia/link-gmb)\n- [Verify Your Inventory](/shopping-content/guides/how-tos/lia/verify-inventory)\n\n| **Note:** These sections can and should be performed in parallel, as most sections can be done independently. We will explicitly note steps within a section that require other sections to be completed first."]]
