To discuss and provide feedback on our products, join the official Ad Manager Discord channel in the Google Advertising and Measurement Community server.

CreativeRotationType

The strategy to use for displaying multiple creatives that are associated with a line item.

Enums
`CREATIVE_ROTATION_TYPE_UNSPECIFIED`	No value specified.
`EVENLY`	Creatives are displayed approximately the same number of times over the duration of the line item.
`OPTIMIZED`	Creatives are served approximately proportionally to their performance.
`SEQUENTIAL`	Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.
`WEIGHTED`	Creatives are served approximately proportionally to their weights, set on the LineItemCreativeAssociation.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2026-10-01 UTC.

CreativeRotationType Stay organized with collections Save and categorize content based on your preferences.