Google Play 的資料揭露規定
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
Google Play 在 2021 年 5 月公布了新的資料安全性專區,該專區會顯示開發人員提供的揭露聲明,說明其應用程式的資料蒐集、共用和安全性做法。
本頁面可協助您在使用 Google Mobile Ads SDK 時,符合相關資料揭露規定。在這個頁面中,您可以瞭解我們的 SDK 是否會處理使用者資料,以及處理這些資料的方式,包括應用程式開發人員可控管的任何適用設定或配置。
我們的目標是在為您提供支援時盡可能公開透明。但是,有關應用程式的使用者資料蒐集、共用和安全性做法部分,應用程式開發人員仍須全權負責如何回覆 Google Play 的資料安全性專區表單。
如何使用這個網頁上的資訊
這個頁面只會列出最新版 (20.4.0 版) Google Mobile Ads SDK 所收集的使用者資料。
如果您使用的是舊版 Google Mobile Ads SDK,建議更新至最新版本,確保您應用程式的揭露資料正確無誤。Google Mobile Ads SDK 會持續更新。本頁面已反映這些異動,請務必回來查看,並視需要更新揭露事項。
如要完成資料揭露聲明,您可以利用 Android 的資料類型指南,協助判斷哪種資料類型和用途最符合所蒐集的資料。此外,在資料揭露聲明中,請務必提及特定應用程式如何共用及使用蒐集到的資料。
自動收集及分享的資料
Google Mobile Ads SDK 會自動收集並分享下列資料類型,用於廣告、數據分析和防範詐欺。
資料
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根據預設,Google Mobile Ads SDK 會執行下列操作:
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IP 位址
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收集裝置的 IP 位址,可用於推測裝置所在的大概區域。 |
使用者產品互動
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收集使用者與產品的互動情形和互動資訊,包括應用程式啟動、輕觸和影片觀看次數。 |
診斷資訊
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收集與應用程式和 SDK 效能相關的資訊,包括:
當機記錄、
應用程式啟動時間、停止回應率和能源使用量。
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裝置和帳戶 ID
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蒐集 Android 廣告 ID、應用程式套件 ID,以及裝置上登入帳戶的其他相關 ID (如有)。 |
Google Mobile Ads SDK 蒐集到的所有使用者資料,在傳輸時都會使用傳輸層安全標準 (TLS) 通訊協定進行加密。
資料處理
您可以選擇是否允許系統收集 Android 廣告 ID,使用者可以透過 Android 設定選單中的廣告 ID 控制選項,重設或刪除廣告 ID。應用程式開發人員可以更新應用程式的資訊清單檔案,防止系統收集廣告 ID。
Google Mobile Ads SDK 中的其他特定功能 (例如受限廣告功能) 也可能會停用廣告 ID 和其他資料的傳輸作業。
根據使用情形蒐集和分享的資料
如果您使用的任何選用產品功能涉及其他資料 (例如進階報表),或參加了涉及其他資料的任何新產品功能測試,請務必確認這些功能或測試是否需要額外的資料揭露。
其他實用的參考資源
- 網誌文章:宣布 Google Play 管理中心推出資料安全性表單。
- Play 管理中心的資料安全性表單位於「應用程式內容」頁面。
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上次更新時間:2025-08-31 (世界標準時間)。
[null,null,["上次更新時間:2025-08-31 (世界標準時間)。"],[[["\u003cp\u003eThe Google Mobile Ads SDK automatically collects data like IP address, user interactions, diagnostics, and device identifiers for advertising, analytics, and fraud prevention.\u003c/p\u003e\n"],["\u003cp\u003eApp developers are responsible for disclosing their app's data collection, sharing, and security practices in the Google Play Data safety section.\u003c/p\u003e\n"],["\u003cp\u003eThis page details the data collected by the latest version of the Google Mobile Ads SDK (version 20.4.0) and offers guidance for completing the Data safety form.\u003c/p\u003e\n"],["\u003cp\u003eThe collection of Android advertising IDs is optional and can be controlled by users and app developers.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should review and update their data disclosures when using optional product features or participating in tests that may involve additional data collection.\u003c/p\u003e\n"]]],[],null,["# Google Play's data disclosure requirements\n\nSelect platform: [Android](/ad-manager/mobile-ads-sdk/android/privacy/play-data-disclosure \"View this page for the Android platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/privacy/play-data-disclosure \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nIn May 2021, Google Play [announced the new Data safety\nsection](//android-developers.googleblog.com/2021/05/new-safety-section-in-google-play-will.html),\nwhich is a developer-provided disclosure for an app's data collection, sharing,\nand security practices.\n\nThis page can help you complete the requirements for this data disclosure in\nregards to your usage of the\n\nGoogle Mobile Ads SDK\n\n. On this page, you can find\ninformation on whether and how our SDK handles end-user data, including any\napplicable settings or configurations you can control as the app developer.\n\nWe aim to be as transparent as possible in supporting you; however, as the app\ndeveloper, you are solely responsible for deciding how to respond to Google\nPlay's Data safety section form regarding your app's end-user data collection,\nsharing, and security practices.\n\nHow to use the information on this page\n---------------------------------------\n\nThis page lists the end-user data collected by only the latest version\n\n(version **20.4.0**) of the\n\n\nGoogle Mobile Ads SDK\n\n.\n\nIf you are using a prior version of the\n\nGoogle Mobile Ads SDK\n\n, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe\n\nGoogle Mobile Ads SDK\n\nwill continue to be updated over time. This page\nreflects these changes, so make sure to check back and update your disclosures\nas necessary.\n\nTo complete your data disclosure, you can use Android's [guide about data\ntypes](//developer.android.com/guide/topics/data/collect-share) to help you\ndetermine which [data\ntypes](//support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cdata-types)\nand\n[purposes](//support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cpurposes)\nbest describe the collected data. In your data disclosure, make sure to also\naccount for how your specific app shares and uses the collected data.\n\nData collected and shared automatically\n---------------------------------------\n\nThe\n\nGoogle Mobile Ads SDK\n\ncollects and shares the following data types\n*automatically* for\n\nadvertising, analytics, and fraud prevention purposes.\n\n\n| Data | By default, the Google Mobile Ads SDK ... |\n|--------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| IP address | Collects device's IP address, which may be used to estimate the general location of a device. |\n| User product interactions | Collects user product interactions and interaction information, including app launch, taps, and video views. |\n| Diagnostic information | Collects information related to the performance of your app and the SDK, including app launch time, hang rate, and energy usage. |\n| Device and Account identifiers | Collects [Android advertising (ad) ID](//support.google.com/googleplay/android-developer/answer/6048248), [app set ID](//developer.android.com/training/articles/app-set-id), and, if applicable, other identifiers related to signed-in accounts on the device. |\n\nAll of the user data collected by\n\nGoogle Mobile Ads SDK\n\nis encrypted in\ntransit using the Transport Layer Security (TLS) protocol.\n\nData handling\n-------------\n\nAndroid ad ID collection is optional. The ad ID can be reset or deleted by users\nusing ad ID controls in the Android settings menu. As the app developer, you can\nprevent the collection of ad IDs by [updating the app's manifest\nfile](//support.google.com/googleplay/android-developer/answer/6048248).\n\nCertain other features in the\n\nGoogle Mobile Ads SDK\n\n, such as the\n\n[Limited Ads](//support.google.com/admanager/answer/9882911)\n\nfeature, may also disable transmission of the ad ID and other data.\n\nData collected and shared depending on your usage\n-------------------------------------------------\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nOther helpful resources\n-----------------------\n\n- [Blog\n post](//android-developers.googleblog.com/2021/10/launching-data-safety-in-play-console.html) announcing the Data safety form in Google Play Console.\n- The Play Console's Data safety form is available on the [App\n content](//play.google.com/console/developers/app/app-content/summary) page."]]