Para analizar nuestros productos y proporcionar comentarios sobre ellos, únete al canal oficial de Ad Manager en Discord, en el servidor Google Advertising and Measurement Community.
Para conocer las consideraciones clave al preparar tu app para los cambios en la privacidad correspondientes a Google Play y Android, consulta Estrategias de privacidad para Android.
ID propio del publicador (antes conocido como clave para la misma aplicación)
Requisitos previos: SDK de anuncios de Google para dispositivos móviles 21.4.0 o una versión posterior
El SDK de anuncios de Google para dispositivos móviles introdujo el ID propio del publicador, antes conocido como clave para la misma aplicación, para ayudarte a publicar anuncios personalizados y más relevantes a través de datos recopilados de tus apps.
El ID propio del publicador está habilitado de forma predeterminada, pero puedes inhabilitarlo con el método que se muestra a continuación.
Kotlin
// Disables Publisher first-party ID, formerly known as same app key.MobileAds.putPublisherFirstPartyIdEnabled(false)
Java
// Disables Publisher first-party ID, formerly known as same app key.MobileAds.putPublisherFirstPartyIdEnabled(false);
[null,null,["Última actualización: 2025-08-31 (UTC)"],[[["\u003cp\u003eThe Google Mobile Ads SDK now uses Publisher first-party ID (formerly same app key) to deliver more relevant ads using app data.\u003c/p\u003e\n"],["\u003cp\u003ePublisher first-party ID is enabled by default in Google Mobile Ads SDK 21.4.0 and higher.\u003c/p\u003e\n"],["\u003cp\u003eYou can disable Publisher first-party ID using \u003ccode\u003eMobileAds.putPublisherFirstPartyIdEnabled(false)\u003c/code\u003e in your code.\u003c/p\u003e\n"],["\u003cp\u003eWhile the name and API have changed, existing same app key activations for SDK versions 21.4.0 to 22.5.0 remain unaffected.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the Privacy strategies for Android page for key considerations regarding Google Play and Android privacy changes.\u003c/p\u003e\n"]]],["The key update involves the renaming of \"same app key\" to \"Publisher first-party ID\" within the Google Mobile Ads SDK, specifically in version 22.6.0. This change does not affect prior activations in SDK versions 21.4.0 to 22.5.0. Publisher first-party ID is designed to enhance ad relevance using app data. It's enabled by default, but can be disabled using `MobileAds.putPublisherFirstPartyIdEnabled(false)` in Kotlin or Java. Consult the linked documentation for privacy strategies related to Android.\n"],null,["# Privacy strategies\n\nSelect platform: [Android](/ad-manager/mobile-ads-sdk/android/privacy/strategies \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/privacy/strategies \"View this page for the iOS platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/privacy/strategies \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nFor key considerations when preparing your app for Google Play and Android\nprivacy changes, see\n\n[Privacy strategies for Android](//support.google.com/admanager/answer/11402075).\n\n\nPublisher first-party ID, formerly known as same app key\n--------------------------------------------------------\n\n**Prerequisites:\nGoogle Mobile Ads SDK\n21.4.0 or\nhigher**\n\n| **Note:** Same app key has been renamed to [Publisher first-party ID](//support.google.com/admanager/answer/11402075) . The same app key API changed to reflect Publisher first-party ID in version 22.6.0. This change doesn't impact existing activation of same app key for Google Mobile Ads SDK versions 21.4.0 to 22.5.0. All applicable SDK versions process the identifier seamlessly.\n\n\u003cbr /\u003e\n\nThe\n\n\nGoogle Mobile Ads SDK\n\n\nintroduced\n[Publisher first-party ID](//support.google.com/admanager/answer/11402075),\nformerly known as same app key to help you deliver more relevant and\npersonalized ads by using data collected from your apps.\n\nPublisher first-party ID is enabled by default, but you can disable it using the\nfollowing method. \n\n### Kotlin\n\n // Disables Publisher first-party ID, formerly known as same app key.\n MobileAds.putPublisherFirstPartyIdEnabled(false)\n\n### Java\n\n // Disables Publisher first-party ID, formerly known as same app key.\n MobileAds.putPublisherFirstPartyIdEnabled(false);\n\n\u003cbr /\u003e"]]
