Integrate myTarget with mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from myTarget using AdMob Mediation, covering waterfall integrations. It covers how to add myTarget to an ad unit's mediation configuration, and how to integrate the myTarget SDK and adapter into an Android app.

Supported integrations and ad formats

The mediation adapter for myTarget has the following capabilities:

Integration
Bidding
Waterfall
Formats
Banner
Interstitial
Rewarded
Native

Requirements

  • Android API level 21 or higher

Step 1: Set up configurations in myTarget UI

First, sign up or log in to your myTarget account. Navigate to the Apps page by clicking on APPS on the header. Add your app by clicking ADD APP.

Next, provide the Google Play URL for your app.

When adding an app, myTarget requires you to create an ad unit before you can complete the process.

Select BANNER from the available ad formats, and then click the ADD AD UNIT button.

Interstitial

Select INTERSTITIAL from the available ad formats, and then click the ADD AD UNIT button.

Rewarded

Select REWARDED VIDEO from the available ad formats, and then click the ADD AD UNIT button.

Native

Select NATIVE from the available ad formats, and then click on ADD AD UNIT.

In your ad unit's details page, make a note of your slot ID which can be found under the ad unit settings as slot_id. This slot ID will be used to set up your AdMob ad unit in the next section.

In addition to the slot_id, you'll also need your myTarget Permanent Access Token to set up your AdMob ad unit ID. Navigate to the Profile tab and select Access Tokens. Click Create Token or Show Token to view your myTarget Permanent Access Token.

Turn on test mode

Follow the instructions in myTarget's documentation to add and configure a test device in myTarget UI.

Step 2: Set up myTarget demand in AdMob UI

Configure mediation settings for your ad unit

You need to add myTarget to the mediation configuration for your ad unit.

First, sign in to your AdMob account. Next, navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add myTarget as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled, and then click Add Ad Units.

Associate this mediation group with one or more of your existing AdMob ad units. Then click Done.

You should now see the ad units card populated with the ad units you selected:

Add myTarget as an ad source


Under the Waterfall card in the Ad Sources section, select Add Ad Source. Then select myTarget.

Select myTarget and enable the Optimize switch. Enter the Permanent Access Token obtained in the previous section to set up ad source optimization for myTarget. Then enter an eCPM value for myTarget and click Continue.



If you already have a mapping for myTarget, you can select it. Otherwise, click Add mapping.

Next, enter the Slot ID obtained in the previous section. Then click Done.

Add Mail.ru to GDPR and US state regulations ad partners list

Follow the steps in GDPR settings and US state regulations settings to add Mail.ru to the GDPR and US state regulations ad partners list in the AdMob UI.

Step 3: Import the myTarget SDK and adapter

In your app-level build.gradle.kts file, add the following implementation dependencies and configurations. Use the latest versions of the myTarget SDK and adapter:

dependencies {
    implementation("com.google.android.gms:play-services-ads:23.5.0")
    implementation("com.google.ads.mediation:mytarget:5.23.0.0")
}

Manual integration

Step 4: Implement privacy settings on myTarget SDK

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

In SDK version 5.1.0, myTarget added a user consent API to support privacy requirements. The following sample code shows how to pass this consent information to the myTarget SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.my.target.common.MyTargetPrivacy;
// ...

MyTargetPrivacy.setUserConsent(true);

Kotlin

import com.my.target.common.MyTargetPrivacy
// ...

MyTargetPrivacy.setUserConsent(true)

Additionally, if the user is known to be in an age-restricted category, you can use the following code to pass this consent information to the myTarget SDK.

Java

import com.my.target.common.MyTargetPrivacy;
// ...

MyTargetPrivacy.setUserAgeRestricted(true);

Kotlin

import com.my.target.common.MyTargetPrivacy
// ...

MyTargetPrivacy.setUserAgeRestricted(true)

See myTarget's Privacy and GDPR guide for more information and the values that can be provided in the method.

US states privacy laws

U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

In SDK version 5.9.0, myTarget added a user consent API to support privacy requirements. The following sample code shows how to pass this consent information to the myTarget SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.my.target.common.MyTargetPrivacy;
// ...

MyTargetPrivacy.setCcpaUserConsent(true);

Kotlin

import com.my.target.common.MyTargetPrivacy
// ...

MyTargetPrivacy.setCcpaUserConsent(true)

Contact myTarget support for more information and the values that can be provided in the method.

Step 5: Add required code

No additional code is required for myTarget integration.

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for AdMob and enable test mode in myTarget UI.

Verify test ads

To verify that you are receiving test ads from myTarget, enable single ad source testing in ad inspector using the myTarget (Waterfall) ad source(s).

Optional steps

Using native ads

Ad rendering

The myTarget adapter returns its native ads as NativeAd objects. It populates the following native ads field descriptions for a NativeAd.

Field Populated by myTarget adapter
Headline Always
Image Always
Body Always
App icon Always
Call to action Always
Star rating Not guaranteed
Store Not guaranteed
Price Not guaranteed
Logo Not guaranteed
Advertiser Always

The myTarget SDK always returns 0 for mediaView width and height, so the myTarget adapter always returns 0 for getAspectRatio(). The myTarget SDK will fix this issue in a future release.

Impression and click tracking

The Google Mobile Ads SDK uses the myTarget SDK's callbacks for impression and click tracking, so the reports from both sources should match up with few to no discrepancies.

Error codes

If the adapter fails to receive an ad from myTarget, you can check the underlying error from the ad response using ResponseInfo.getAdapterResponses() under the following classes:

com.google.ads.mediation.mytarget.MyTargetAdapter
com.google.ads.mediation.mytarget.MyTargetNativeAdapter
com.google.ads.mediation.mytarget.MyTargetRewardedAdapter

Here are the codes and accompanying messages thrown by the myTarget adapter when an ad fails to load:

Error code Reason
100 myTarget SDK returned an error.
101 myTarget server parameters configured in the AdMob UI are missing/invalid.
102 The requested ad size does not match a myTarget supported banner size.
103 Ad request is not a Unified native ad request.
104 The loaded native ad from myTarget is different from the requested native ad.
105 The loaded native ad from myTarget is missing some required assets (e.g. image or icon).

myTarget Android Mediation Adapter Changelog

Version 5.23.0.0

  • Updated adapter to implement onFailedToShow method for fullscreen ads.
  • Verified compatibility with myTarget SDK version 5.23.0.

Built and tested with:

  • Google Mobile Ads SDK version 23.4.0.
  • MyTarget SDK version 5.23.0.

Version 5.22.1.0

  • Increased the maximum heap size for the Gradle JVM from 512MB to 1GB.
  • Verified compatibility with myTarget SDK version 5.22.1.

Built and tested with:

  • Google Mobile Ads SDK version 23.2.0.
  • MyTarget SDK version 5.22.1.

Version 5.21.1.0

  • Verified compatibility with myTarget SDK version 5.21.1.

Built and tested with:

  • Google Mobile Ads SDK version 23.2.0.
  • MyTarget SDK version 5.21.1.

Version 5.21.0.0

  • Verified compatibility with myTarget SDK version 5.21.0.

Built and tested with:

  • Google Mobile Ads SDK version 23.0.0.
  • MyTarget SDK version 5.21.0.

Version 5.20.1.0

  • Updated the minimum required Google Mobile Ads SDK version to 23.0.0.
  • Verified compatibility with myTarget SDK version 5.20.1.

Built and tested with:

  • Google Mobile Ads SDK version 23.0.0.
  • MyTarget SDK version 5.20.1.

Version 5.20.0.0

  • Verified compatibility with myTarget SDK version 5.20.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.5.0.
  • MyTarget SDK version 5.20.0.

Version 5.19.0.0

  • Verified compatibility with myTarget SDK version 5.19.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.3.0.
  • MyTarget SDK version 5.19.0.

Version 5.18.0.0

  • Verified compatibility with myTarget SDK version 5.18.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.2.0.
  • MyTarget SDK version 5.18.0.

Version 5.17.0.0

  • Verified compatibility with myTarget SDK version 5.17.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.2.0.
  • MyTarget SDK version 5.17.0.

Version 5.16.5.0

  • Verified compatibility with myTarget SDK version 5.16.5.

Built and tested with:

  • Google Mobile Ads SDK version 22.0.0.
  • MyTarget SDK version 5.16.5.

Version 5.16.4.1

  • Updated adapter to use new VersionInfo class.
  • Updated the minimum required Google Mobile Ads SDK version to 22.0.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.0.0.
  • MyTarget SDK version 5.16.4.

Version 5.16.4.0

  • Verified compatibility with myTarget SDK version 5.16.4.
  • Updated the minimum required Google Mobile Ads SDK version to 21.5.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.5.0.
  • MyTarget SDK version 5.16.4.

Version 5.16.3.0

  • Verified compatibility with myTarget SDK version 5.16.3.
  • Updated the minimum required Google Mobile Ads SDK version to 21.4.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.4.0.
  • MyTarget SDK version 5.16.3.

Version 5.16.2.0

  • Verified compatibility with myTarget SDK version 5.16.2.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.16.2.

Version 5.16.1.0

  • Verified compatibility with myTarget SDK version 5.16.1.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.16.1.

Version 5.16.0.0

  • Verified compatibility with myTarget SDK version 5.16.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.16.0.

Version 5.15.5.0

  • Verified compatibility with myTarget SDK version 5.15.5.
  • Updated the minimum required Google Mobile Ads SDK version to 21.3.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.15.5.

Version 5.15.4.0

  • Verified compatibility with myTarget SDK version 5.15.4.
  • Updated the minimum required Google Mobile Ads SDK version to 21.1.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.1.0.
  • MyTarget SDK version 5.15.4.

Version 5.15.3.0

  • Verified compatibility with myTarget SDK version 5.15.3.

Built and tested with:

  • Google Mobile Ads SDK version 21.0.0.
  • MyTarget SDK version 5.15.3.

Version 5.15.2.1

  • Updated the minimum required Google Mobile Ads SDK version to 21.0.0.
  • Updated the minimum required Android API level to 19.

Built and tested with:

  • Google Mobile Ads SDK version 21.0.0.
  • MyTarget SDK version 5.15.2.

Version 5.15.2.0

  • Verified compatibility with myTarget SDK version 5.15.2.

Built and tested with:

  • Google Mobile Ads SDK version 20.6.0.
  • MyTarget SDK version 5.15.2.

Version 5.15.1.0

  • Verified compatibility with myTarget SDK version 5.15.1.
  • Updated compileSdkVersion and targetSdkVersion to API 31.
  • Updated the minimum required Google Mobile Ads SDK version to 20.6.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.6.0.
  • MyTarget SDK version 5.15.1.

Version 5.15.0.0

  • Verified compatibility with myTarget SDK version 5.15.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.5.0.
  • MyTarget SDK version 5.15.0.

Version 5.14.4.0

  • Verified compatibility with myTarget SDK version 5.14.4.
  • Added mediation extras handling for CustomParams.
  • Fixed an issue where the native ad MediaView was not properly registered as a clickable asset.
  • Updated the minimum required Google Mobile Ads SDK version to 20.5.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.5.0.
  • MyTarget SDK version 5.14.4.

Version 5.14.3.0

  • Verified compatibility with myTarget SDK version 5.14.3.

Built and tested with:

  • Google Mobile Ads SDK version 20.4.0.
  • MyTarget SDK version 5.14.3.

Version 5.14.2.0

  • Verified compatibility with myTarget SDK version 5.14.2.

Built and tested with:

  • Google Mobile Ads SDK version 20.4.0.
  • MyTarget SDK version 5.14.2.

Version 5.14.1.0

  • Verified compatibility with myTarget SDK version 5.14.1.
  • Updated the minimum required Google Mobile Ads SDK version to 20.4.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.4.0.
  • MyTarget SDK version 5.14.1.

Version 5.13.4.0

  • Verified compatibility with myTarget SDK version 5.13.4.

Built and tested with:

  • Google Mobile Ads SDK version 20.3.0.
  • MyTarget SDK version 5.13.4.

Version 5.13.3.0

  • Verified compatibility with myTarget SDK version 5.13.3.
  • Updated the minimum required Google Mobile Ads SDK version to 20.3.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.3.0.
  • MyTarget SDK version 5.13.3.

Version 5.13.2.0

  • Verified compatibility with myTarget SDK version 5.13.2.

Built and tested with:

  • Google Mobile Ads SDK version 20.2.0.
  • MyTarget SDK version 5.13.2.

Version 5.13.1.0

  • Verified compatibility with myTarget SDK version 5.13.1.
  • Updated the minimum required Google Mobile Ads SDK version to 20.2.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.2.0.
  • MyTarget SDK version 5.13.1.

Version 5.13.0.0

  • Verified compatibility with myTarget SDK version 5.13.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.1.0.
  • MyTarget SDK version 5.13.0.

Version 5.12.3.0

  • Verified compatibility with myTarget SDK version 5.12.3.
  • Updated the minimum required Google Mobile Ads SDK version to 20.1.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.1.0.
  • MyTarget SDK version 5.12.3.

Version 5.12.2.0

  • Verified compatibility with myTarget SDK version 5.12.2.
  • Updated the minimum required Google Mobile Ads SDK version to 20.0.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.0.0.
  • MyTarget SDK version 5.12.2.

Version 5.11.12.0

  • Verified compatibility with myTarget SDK version 5.11.12.

Built and tested with:

  • Google Mobile Ads SDK version 19.7.0.
  • MyTarget SDK version 5.11.12.

Version 5.11.10.0

  • Verified compatibility with myTarget SDK version 5.11.10.
  • Added descriptive error codes and reasons for adapter load/show failures.
  • Updated the minimum required Google Mobile Ads SDK version to 19.7.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.7.0.
  • MyTarget SDK version 5.11.10.

Version 5.11.7.0

  • Verified compatibility with myTarget SDK version 5.11.7.

Built and tested with:

  • Google Mobile Ads SDK version 19.6.0.
  • MyTarget SDK version 5.11.7.

Version 5.11.6.0

  • Verified compatibility with myTarget SDK version 5.11.6.
  • Removed support for the deprecated NativeContentAd and NativeAppInstallAd formats. Apps should request for unified native ads.
  • Fixed an issue where banner ads sometimes load with a larger size than requested.
  • Updated the minimum required Google Mobile Ads SDK version to 19.6.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.6.0.
  • MyTarget SDK version 5.11.6.

Version 5.11.5.0

  • Verified compatibility with myTarget SDK version 5.11.5.

Built and tested with:

  • Google Mobile Ads SDK version 19.5.0.
  • MyTarget SDK version 5.11.5.

Version 5.11.4.0

  • Verified compatibility with myTarget SDK version 5.11.4.

Built and tested with:

  • Google Mobile Ads SDK version 19.5.0.
  • MyTarget SDK version 5.11.4.

Version 5.11.3.0

  • Added support for myTarget's adaptive banner ad size.
  • Verified compatibility with myTarget SDK version 5.11.3.
  • Updated the minimum required Google Mobile Ads SDK version to 19.5.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.5.0.
  • MyTarget SDK version 5.11.3.

Version 5.10.0.0

  • Verified compatibility with myTarget SDK version 5.10.0.
  • Updated the minimum required Google Mobile Ads SDK version to 19.4.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.4.0.
  • MyTarget SDK version 5.10.0.

Version 5.9.1.0

  • Verified compatibility with myTarget SDK version 5.9.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.2.0.
  • MyTarget SDK version 5.9.1.

Version 5.8.4.0

  • Verified compatibility with myTarget SDK version 5.8.4.

Built and tested with:

  • Google Mobile Ads SDK version 19.2.0.
  • MyTarget SDK version 5.8.4.

Version 5.8.3.0

  • Verified compatibility with myTarget SDK version 5.8.3.
  • Updated the minimum required Google Mobile Ads SDK version to 19.2.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.2.0.
  • MyTarget SDK version 5.8.3.

Version 5.8.2.0

  • Verified compatibility with myTarget SDK version 5.8.2.
  • Updated the adapter to support inline adaptive banner requests.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.8.2.

Version 5.8.1.0

  • Verified compatibility with myTarget SDK version 5.8.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.8.1.

Version 5.8.0.0

  • Verified compatibility with myTarget SDK version 5.8.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.8.0.

Version 5.7.1.0

  • Verified compatibility with myTarget SDK version 5.7.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.7.1.

Version 5.7.0.0

  • Verified compatibility with myTarget SDK version 5.7.0.
  • Updated the minimum required Google Mobile Ads SDK version to 19.1.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.7.0.

Version 5.6.3.0

  • Verified compatibility with myTarget SDK version 5.6.3.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.1.
  • MyTarget SDK version 5.6.3.

Version 5.6.2.0

  • Verified compatibility with myTarget SDK version 5.6.2.
  • Updated the minimum required Google Mobile Ads SDK version to 19.0.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.1.
  • MyTarget SDK version 5.6.2.

Version 5.6.1.0

  • Verified compatibility with myTarget SDK version 5.6.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.0.
  • MyTarget SDK version 5.6.1.

Version 5.6.0.0

  • Verified compatibility with myTarget SDK version 5.6.0.
  • Updated the minimum required Google Mobile Ads SDK version to 19.0.0.
  • Updated the minimum required Android API level to 16.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.0.
  • MyTarget SDK version 5.6.0.

Version 5.5.5.0

  • Verified compatibility with myTarget SDK version 5.5.5.
  • Updated the minimum required Google Mobile Ads SDK version to 18.3.0.

Built and tested with:

  • Google Mobile Ads SDK version 18.3.0.
  • MyTarget SDK version 5.5.5.

Version 5.4.6.0

  • Verified compatibility with myTarget SDK version 5.4.6.
  • Updated the minimum required Google Mobile Ads SDK version to 18.2.0.

Version 5.4.5.0

  • Verified compatibility with myTarget SDK version 5.4.5.
  • Updated the minimum required Google Mobile Ads SDK version to 18.1.0.

Version 5.4.0.0

  • Verified compatibility with myTarget SDK version 5.4.0.

Version 5.3.9.1

  • Added support for flexible banner ad sizes.

Version 5.3.9.0

  • Verified compatibility with myTarget SDK version 5.3.9.
  • Updated adapter to support new open-beta Rewarded API.
  • Updated the minimum required Google Mobile Ads SDK version to 17.2.0.

Version 5.3.6.0

  • Verified compatibility with myTarget SDK version 5.3.6.

Version 5.2.5.0

  • Verified compatibility with myTarget SDK version 5.2.5.
  • Fixed a bug where the adapter fails to request a Banner ad when using a custom size.

Version 5.2.2.0

  • Verified compatibility with myTarget SDK version 5.2.2.

Version 5.2.1.0

  • Verified compatibility with myTarget SDK version 5.2.1.

Version 5.2.0.0

  • Verified compatibility with myTarget SDK version 5.2.0.

Version 5.1.4.0

  • Verified compatibility with myTarget SDK version 5.1.4.

Version 5.1.3.0

  • Verified compatibility with myTarget SDK version 5.1.3.

Version 5.1.2.0

  • Verified compatibility with myTarget SDK version 5.1.2.

Version 5.1.1.0

  • Verified compatibility with myTarget SDK version 5.1.1.

Version 5.1.0.1

  • Updated adapter to use the Unified Native Ads adapter API.

Version 5.1.0.0

  • Verified compatibility with myTarget SDK version 5.1.0.

Version 5.0.4.0

  • Verified compatibility with myTarget SDK version 5.0.4.

Version 5.0.2.1

  • Updated the adapter to make it compatible with Google Mobile Ads SDK version 15.0.0.

Version 5.0.2.0

  • Verified compatibility with myTarget SDK version 5.0.2.

Version 5.0.0.0

  • Verified compatibility with myTarget SDK version 5.0.0.
  • Updated the adapter to make it compatible with myTarget SDK 5.0.0 and Android Studio 3.1.

Version 4.7.2.0

  • Verified compatibility with myTarget SDK version 4.7.2.

Version 4.7.1.0

  • Verified compatibility with myTarget SDK version 4.7.1.
  • Added support for video and carousel ads inside MediaView.

Version 4.6.28.0

  • Updated the adapter project for Android Studio 3.0.
  • Verified compatibility with myTarget SDK version 4.6.28.

Version 4.6.27.0

  • First release!
  • Added support for banner, interstitial, rewarded, and native ads.