Основные соображения по подготовке приложения к изменениям в политике конфиденциальности Google Play и Android см. в статье Стратегии конфиденциальности для Android .
Собственный идентификатор издателя, ранее известный как ключ того же приложения
Предварительные требования: Google Mobile Ads SDK 21.4.0 или выше.
В Google Mobile Ads SDK появился собственный идентификатор издателя (ранее известный как ключ того же приложения), который поможет вам показывать более релевантную и персонализированную рекламу, используя данные, собранные из ваших приложений.
Собственный идентификатор издателя включен по умолчанию, но вы можете отключить его, используя следующий метод.
Котлин
// Disables Publisher first-party ID, formerly known as same app key.MobileAds.putPublisherFirstPartyIdEnabled(false)
Ява
// Disables Publisher first-party ID, formerly known as same app key.MobileAds.putPublisherFirstPartyIdEnabled(false);
[null,null,["Последнее обновление: 2025-08-30 UTC."],[[["\u003cp\u003ePublisher first-party ID (formerly same app key) in Google Mobile Ads SDK helps deliver personalized ads using app data and is enabled by default.\u003c/p\u003e\n"],["\u003cp\u003eYou can disable Publisher first-party ID using \u003ccode\u003eMobileAds.putPublisherFirstPartyIdEnabled(false)\u003c/code\u003e in your app's code (Kotlin or Java).\u003c/p\u003e\n"],["\u003cp\u003eThis feature requires Google Mobile Ads SDK 21.4.0 or higher and the API name changed in version 22.6.0 but remains compatible with previous versions.\u003c/p\u003e\n"],["\u003cp\u003eFor further guidance on Android privacy and Google Play compliance, refer to the Privacy strategies for Android resource.\u003c/p\u003e\n"]]],["The content focuses on the transition from \"same app key\" to \"Publisher first-party ID\" within the Google Mobile Ads SDK. This ID, enabled by default, uses data from apps to personalize ads. It requires SDK version 21.4.0 or higher. Version 22.6.0 updated the API name, but previous versions (21.4.0 to 22.5.0) still work seamlessly. Publishers can disable the Publisher first-party ID using `MobileAds.putPublisherFirstPartyIdEnabled(false)` in Kotlin or Java. Also advises to check for Android privacy strategies.\n"],null,["# Privacy strategies\n\nSelect platform: [Android](/admob/android/privacy/strategies \"View this page for the Android platform docs.\") [iOS](/admob/ios/privacy/strategies \"View this page for the iOS platform docs.\") [Unity](/admob/unity/privacy/strategies \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nFor key considerations when preparing your app for Google Play and Android\nprivacy changes, see\n\n[Privacy strategies for Android](//support.google.com/admob/answer/11402075).\n\n\nPublisher first-party ID, formerly known as same app key\n--------------------------------------------------------\n\n**Prerequisites:\nGoogle Mobile Ads SDK\n21.4.0 or\nhigher**\n\n| **Note:** Same app key has been renamed to [Publisher first-party ID](//support.google.com/admob/answer/11402075#publisher-first-party-id) . The same app key API changed to reflect Publisher first-party ID in version 22.6.0. This change doesn't impact existing activation of same app key for Google Mobile Ads SDK versions 21.4.0 to 22.5.0. All applicable SDK versions process the identifier seamlessly.\n\n\u003cbr /\u003e\n\nThe\n\n\nGoogle Mobile Ads SDK\n\n\nintroduced\n[Publisher first-party ID](//support.google.com/admob/answer/11402075#publisher-first-party-id),\nformerly known as same app key to help you deliver more relevant and\npersonalized ads by using data collected from your apps.\n\nPublisher first-party ID is enabled by default, but you can disable it using the\nfollowing method. \n\n### Kotlin\n\n // Disables Publisher first-party ID, formerly known as same app key.\n MobileAds.putPublisherFirstPartyIdEnabled(false)\n\n### Java\n\n // Disables Publisher first-party ID, formerly known as same app key.\n MobileAds.putPublisherFirstPartyIdEnabled(false);\n\n\u003cbr /\u003e"]]
