Creatives

In Real-time Bidding, bidders compete in an auction to place creatives for a given impression. You can use the creatives resource to manage your creatives. Here are some ways you can use the creatives resource:

• Submit new creatives for review
• View the status of existing creatives
• Update existing creatives

Creatives from Authorized Buyers must be reviewed to ensure they do the following before they can serve:

• Follow Google's policies
• Align with publisher protections and controls

You can also review the status of creatives for associated buyer accounts through a Google Cloud Pub/Sub subscription.

Here are the steps in the life cycle of a creative:

1. Creation: You can use buyers.creatives.create to submit a creative for review.

   Note: You can only call buyers.creatives.create once per creative. To update an existing creative, use buyers.creatives.patch.

2. Review: Creatives must be reviewed before they can serve. The review process takes about 30 minutes.

   Caution: Bids placed with unreviewed creatives are filtered from the auction.

   If you've configured your account to watch for creative status changes, a message is logged to a corresponding Google Cloud Pub/Sub subscription for every creative status change.

3. Activation: Creatives are active immediately after approval. Active creatives can be placed in bid responses. Bids placed with disapproved creatives are filtered from the auction.

4. Modification: After review, you can use buyers.creatives.patch, to update an existing creative. This automatically resubmits the creative for review.

5. Deactivation: Creatives become inactive after being unused for 15 days. Inactive creatives aren't returned by the API. You can reactivate a creative by placing a bid with it.