AI-generated Key Takeaways
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The
creatives
resource is used to manage creatives in Real-time Bidding, allowing you to submit, view the status of, and update creatives. -
Creatives must be reviewed to ensure compliance with Google policies and publisher controls before they can serve.
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The creative life cycle involves creation, review, activation, modification, and deactivation.
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Creatives are reviewed in about 30 minutes and must be approved to be used in bids.
In Real-time Bidding, bidders compete in an
auction to place creatives for a given impression. You can use the
creatives
resource to manage your creatives. Here are some ways you can use the
creatives
resource:
- Submit new creatives for review
- View the status of existing creatives
- Update existing creatives
Creatives from Authorized Buyers must be reviewed to ensure they do the following before they can serve:
- Follow Google's policies
- Align with publisher protections and controls
You can also review the status of creatives for associated buyer accounts through a Google Cloud Pub/Sub subscription.
Here are the steps in the life cycle of a creative:
Creation: You can use
buyers.creatives.create
to submit a creative for review.Review: Creatives must be reviewed before they can serve. The review process takes about 30 minutes.
If you've configured your account to watch for creative status changes, a message is logged to a corresponding Google Cloud Pub/Sub subscription for every creative status change.
Activation: Creatives are active immediately after approval. Active creatives can be placed in bid responses. Bids placed with disapproved creatives are filtered from the auction.
Modification: After review, you can use
buyers.creatives.patch
, to update an existing creative. This automatically resubmits the creative for review.Deactivation: Creatives become inactive after being unused for 15 days. Inactive creatives aren't returned by the API. You can reactivate a creative by placing a bid with it.