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customer_lifecycle_goal
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Last updated 2025-03-11 UTC.
[null,null,["Last updated 2025-03-11 UTC."],[[["Account-level customer lifecycle goals can be configured to manage and track customer value across their lifecycle."],["The settings allow defining goals for customer acquisition, including assigning incremental conversion values for new customers of varying value levels (high or standard)."],["The API provides access to fields related to customer lifecycle goals, enabling retrieval and filtering of data such as customer acquisition goal values and resource names."],["Currently, the high lifetime value feature for customer acquisition goals is in beta and read-only."]]],["This content details account-level customer lifecycle goal settings within the Google Ads API. Key information includes the `customer` resource, which can be used in queries. Specific fields, `customer_acquisition_goal_value_settings.high_lifetime_value` and `customer_acquisition_goal_value_settings.value`, represent conversion values for new customers (high and standard value, respectively). Another key field is `customer_lifecycle_goal.resource_name`, providing the resource name. These fields are filterable, selectable, and sortable (except `resource_name`). The `high_lifetime_value` is currently in beta and is read-only.\n"]]