accessible_bidding_strategy

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Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

accessible_bidding_strategy.id Field description Output only. The ID of the bidding strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.maximize_conversion_value.target_roas Field description Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.maximize_conversions.target_cpa_micros Field description Output only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.name Field description Output only. The name of the bidding strategy. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.owner_customer_id Field description Output only. The ID of the Customer which owns the bidding strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.owner_descriptive_name Field description Output only. descriptive_name of the Customer which owns the bidding strategy. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.resource_name Field description Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

accessible_bidding_strategy.target_cpa.target_cpa_micros Field description Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros Field description Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_impression_share.location Field description Output only. The targeted location on the search results page. Category ATTRIBUTE Data Type ENUM ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v18.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_impression_share.location_fraction_micros Field description The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_roas.target_roas Field description Output only. The chosen revenue (based on conversion data) per unit of spend. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros Field description Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_spend.target_spend_micros Field description Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.type Field description Output only. The type of the bidding strategy. Category ATTRIBUTE Data Type ENUM COMMISSION ENHANCED_CPC FIXED_CPM INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_CPV TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v18.enums.BiddingStrategyTypeEnum.BiddingStrategyType Filterable True Selectable True Sortable True Repeated False