Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
campaign_lifecycle_goal.campaign
Field description
Output only. The campaign where the goal is attached.
High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. In current stage, high lifetime value feature is in beta and this field is read-only.
Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
Category
ATTRIBUTE
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
campaign_lifecycle_goal.resource_name
Field description
Immutable. The resource name of the customer lifecycle goal of a campaign. customers/{customer_id}/campaignLifecycleGoal/{campaign_id}
[null,null,["Last updated 2024-10-18 UTC."],[[["Campaign lifecycle goals can be managed at the campaign level, influencing customer acquisition strategies."],["These goals consider customer lifetime value, allowing for optimization based on new customer acquisition and high-value customers."],["You can retrieve campaign lifecycle goal data using the Google Ads API, including the optimization mode, and customer acquisition value settings."],["Campaign lifecycle goals are attached to specific campaigns and can be filtered and sorted using their resource name."]]],[]]