conversion_custom_variable

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A conversion custom variable See "About custom variables for conversions" at https://support.google.com/google-ads/answer/9964350

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

conversion_custom_variable.id Field description Output only. The ID of the conversion custom variable. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_custom_variable.name Field description Required. The name of the conversion custom variable. Name should be unique. The maximum length of name is 100 characters. There should not be any extra spaces before and after. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_custom_variable.owner_customer Field description Output only. The resource name of the customer that owns the conversion custom variable. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_custom_variable.resource_name Field description Immutable. The resource name of the conversion custom variable. Conversion custom variable resource names have the form: customers/{customer_id}/conversionCustomVariables/{conversion_custom_variable_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

conversion_custom_variable.status Field description The status of the conversion custom variable for conversion event accrual. Category ATTRIBUTE Data Type ENUM ACTIVATION_NEEDED ENABLED PAUSED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v18.enums.ConversionCustomVariableStatusEnum.ConversionCustomVariableStatus Filterable True Selectable True Sortable True Repeated False

conversion_custom_variable.tag Field description Required. Immutable. The tag of the conversion custom variable. It is used in the event snippet and sent to Google Ads along with conversion pings. For conversion uploads in Google Ads API, the resource name of the conversion custom variable is used. Tag should be unique. The maximum size of tag is 100 bytes. There should not be any extra spaces before and after. Currently only lowercase letters, numbers and underscores are allowed in the tag. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False