Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
keyword_plan_ad_group_keyword.cpc_bid_micros
Field description
A keyword level max cpc bid in micros (for example, $1 = 1mm). The currency is the same as the account currency code. This will override any CPC bid set at the keyword plan ad group level. Not applicable for negative keywords. (negative = true) This field is Optional.
Immutable. The resource name of the Keyword Plan ad group keyword. KeywordPlanAdGroupKeyword resource names have the form: customers/{customer_id}/keywordPlanAdGroupKeywords/{kp_ad_group_keyword_id}
[null,null,["Last updated 2025-02-21 UTC."],[[["Keyword Plan ad group keyword allows specifying keyword-level bids and match types within a Keyword Plan ad group."],["Each keyword can be designated as negative, influencing campaign targeting."],["Keyword Plan ad group keyword resources can be accessed using their unique resource name, which includes customer and keyword IDs."],["Metrics in SELECT clauses won't be segmented by fields from related resources like customer, keyword plan, or ad group."],["A Keyword Plan allows for a maximum of 10,000 keyword plan keywords."]]],["This document details attributes of Keyword Plan ad group keywords within Google Ads. Key information includes: a maximum of 10,000 keywords per plan, the option to set a keyword-level CPC bid, and the identification of the associated ad group. Keywords can be positive or negative, with different match types (broad, exact, phrase), each with a text value. The resource names are also available. These data can be filtered, selected, and sorted using specified categories.\n"]]
