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customer_lifecycle_goal
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Last updated 2025-01-28 UTC.
[null,null,["Last updated 2025-01-28 UTC."],[[["Account-level customer lifecycle goal settings allow you to define goals for customer acquisition and value."],["You can access and manage these settings through the Google Ads API using the `CustomerLifecycleGoal` resource."],["Two key value settings are available: `value` for standard new customer value and `high_lifetime_value` for those deemed high-value (currently in beta)."],["These settings are attributed to the `customer` resource and can be used in SELECT and WHERE clauses for querying, but they won't segment metrics."]]],[]]