New Merchant Center Connection - Business Information
Introduction/Business Impact
We require merchants to provide the name and address of their business. Their business information will be applied across the different features and tools that they can use in Merchant Center. They will only have to enter this information once and should have the ability to always edit it later. Learn more about Merchant Center's business information requirements.
UX Guidance
Unfortunately, we do not have any UX examples for this at the moment. We recommend providing a user experience where you show the required fields to be filled out, sync any backend data that can help them fill out more easily, and allow them to make any adjustments as needed. Alternatively, you could do this automatically on their behalf and not show them this at all. The downside of this is that they will not fully understand the Merchant Center requirements and will not be able to customize it.
Tech Guidance
To implement the business information, follow the Content API steps, here and reference our technical guidance, below for more information.
Name of business: Use Resource:Account to enter the business name of the account. The name you enter as your business name will be used as your Merchant Center account name, and users will see this name across Google. Review our business names policies for more information.
Address: Use the Accounts.AccountBusinessInformation to view if the merchant has this address information and insert the business address information in Accounts.AccountAddress.
MC admin access: We recommend providing the registered email of the Merchant Center account ‘Admin’ access and ’Reporting Manager’ role using the AccountUser.
Ability to edit: Within your integration, merchants should have the ability to be able to review this information and submit changes anytime.