Basic Attributes

Introduction/Business Impact


The product information your merchants submit using these attributes is the foundation for creating successful ads and free listings for their products. Make sure everything they submit is of the quality they’d like to show to a customer.

Tech Guidance


To successfully submit your merchants’ product and have them initially approved by Merchant Center, all of the basic product data attributes are required to be filled out for every product. Learn more about all of the attributes and review the basic product data for the required attributes, here.