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Step 5: Reporting
Overview
It is vital to show merchants the performance of their integration. This allows
them to visualize the success of Free Listing and Paid Ads to determine how to
optimize and invest more resources to further improve their performance.
There are two different reports you can implement based on which programs you
enable on behalf of your merchants:
[null,null,["Last updated 2024-09-03 UTC."],[],["Merchants need performance reports to understand their integration's effectiveness. These reports help them optimize their strategies and allocate resources for better results. Two types of reports are available, depending on the enabled programs: Free Listings Performance and Shopping Ads Performance (Performance Max). These reports allow merchants to visualize the success of each program.\n"],null,[]]
