Understanding Core Web Vitals and Google search results
Core Web Vitals is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. This, along with other page experience aspects, aligns with what our core ranking systems seek to reward. Learn more in Understanding page experience in Google Search results.
Core Web Vitals metrics
- Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, strive to have LCP occur within the first 2.5 seconds of the page starting to load.
- Interaction To Next Paint (INP): Measures responsiveness. To provide a good user experience, strive to have an INP of less than 200 milliseconds.
- Cumulative Layout Shift (CLS): Measures visual stability. To provide a good user experience, strive to have a CLS score of less than 0.1.
Optimizing your Core Web Vitals
Here are some resources that can help you measure, monitor, and optimize your Core Web Vitals:
- Check the Core Web Vitals report in Search Console. This shows how your pages perform.
- Learn more about Core Web Vitals, a guide about Core Web Vitals, including how to measure, debug, improve and best practices.
- Learn about the different tools that can help you measure and report Core Web Vitals. These tools measure LCP, INP, and CLS.
How Vidio brought more locally relevant videos to Indonesian users through Google Search
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Learn how Vidio, an Indonesian OTT media service, increased their video clicks and impressions on Google Search by implementing VideoObject markup.
Wix SEO Case Study
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Recent updates on our blog
Here's everything we've announced about Core Web Vitals on the
Google Search Central blog:
Learn how Vidio, an Indonesian OTT media service, increased their video clicks and impressions on Google Search by implementing VideoObject markup. June 4, 2024 Learn how Wix integrated Google APIs into its platform to make it easier for their users to analyze their performance in Google Search. The new features, including sitemap submission, URL inspection, and analytics reports, helped users make improvements on their site. February 5, 2024 Learn how three global content publishers followed Video SEO best practices and used Search Console reports to reach their audience more effectively and increase traffic to their site. July 19, 2023 Learn how Vimeo added structured data at scale and applied Video SEO best practices to their video player, so that Vimeo customers could benefit from features like Key Moments without additional work. January 25, 2023 Learn how having large images in Discover on Google can improve click through rate and increase visits to publishers sites. August 11, 2021 Learn how MX Player boosted their organic traffic on Google by adding structured data and optimizing their video indexing. July 29, 2021 Learn how an investment in SEO and implementing applicable structured data can improve user experience and increase organic traffic on Google Search. April 8, 2020 Learn how Monster India added structured data to their jobs pages and increased their organic traffic on job details pages. June 18, 2019 Learn how Jobrapido added structured data to their jobs pages and increased their organic traffic. August 17, 2018How Vidio brought more locally relevant videos to Indonesian users through Google Search
Wix SEO Case Study
Cross-regional Video SEO Case Study
Vimeo Video SEO Case Study
Large Images in Google Search Case Study
Video Optimization Case Study
SEO Investment Case Study
Monster India JobPosting Markup Case Study
Jobrapido JobPosting Markup Case Study