Choose a structured data feature

Select a feature to add to your site.

General

Features
Carousel Rich results that display in a sequential list or gallery. Most often, the carousel features articles from a single site (known as a host carousel). The carousel can also feature a variety of publishers, like Top stories. Read the guide
Video Video information in search results, with the option to play the video. Read the guide
Breadcrumb Navigation that indicates the page's position in the site hierarchy. Read the guide
Sitelinks Searchbox A search box that is scoped to your website when it appears as a search result. Read the guide
Social Profile Your social profile information displayed on Google Knowledge panels. Read the guide
Software App (Beta) Information about a software app, including rating infromation, a description of the app, and a link to the app. Read the guide

e-Commerce

Features
Product Information about a product, including price, availability, and review ratings. Read the guide
Review A review of an item such as a restaurant, movie, or store. Read the guide
Book Book actions that enable users to buy the books that they find directly from Search results. Read the guide

Organizations

Features
Corporate Contact Corporate contact information displayed in the Google Knowledge panel, including phone numbers, language spoken, area served, and types of contact numbers. Read the guide
Logo Your organization's logo in search results and Google Knowledge Graph. Read the guide
Local Business Business details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items. Read the guide
Review A review of an item such as a restaurant, movie, or store. Read the guide
Top Places List The Google Top Places List displays themed lists from authoritative publishers so that users can browse through selections from a trusted source as they decide where to go. Read the guide

Entertainment

Features
Event An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. Read the guide
Recipe Recipes that display as an individual rich result or part of a host carousel. Read the guide
Media actions Actions that enable users to initiate media content (for example, songs, albums, movies) on content provider applications through Google Search and the Google Assistant. To get started, follow the Actions on Google documentation.

News

Features
Article News, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images. Read the guide
Subscription and paywalled content Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines. Read the guide
Fact Check A summarized version of a credible site's evaluation of a claim made by others. Read the guide
Speakable Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). Read the guide

Education

Features
Course Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description. Read the guide
Dataset Large data sets that appear in Google Dataset Search. Read the guide

Jobs

Features
Job Posting An interactive rich result that allows job seekers to find a job. The job search experience on Google can featuring your logo, reviews, ratings, and job details. Read the guide
Occupation Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google. Read the guide
Employer Aggregate Rating An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google. Read the guide