Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Incluir dados estruturados relevantes para o e-commerce
O Google
rastreia e indexa
sites de e-commerce da mesma forma que os outros,
aplicando algoritmos para entender o conteúdo e a intenção dele. Os dados estruturados são um
formato padronizado legível por máquina para fornecer informações sobre uma página.
Assim o Google pode ter um entendimento mais preciso sobre seu conteúdo.
No geral, os dados estruturados não são específicos ao e-commerce, embora alguns tipos
sejam. Os recursos a seguir são úteis para saber mais sobre os dados estruturados para seu site de e-commerce.
Para entender a amplitude dos dados estruturados, também chamados de marcação do schema.org, para sites de e-commerce, consulte
schema.org (em inglês). O Google é compatível com muitos
tipos de dados estruturados definidos pelo schema.org, mas não todos.
Os seguintes tipos de dados estruturados são especialmente relevantes para sites de e-commerce. Não esqueça que
os compradores podem estar em diferentes etapas da jornada de compras e em busca de mais do que apenas
páginas de produtos.
Para ajudar o Google a entender a hierarquia das páginas do seu site, consulte a
documentação da marcação de navegação estrutural.
Isso pode ajudar o Google a exibir uma trilha de navegação estrutural mais relevante nos resultados da pesquisa.
Se você tiver uma loja física, dê ao Google mais informações sobre sua empresa nas páginas de informações comerciais, como
a localização e o horário de funcionamento da loja, com
LocalBusiness
dados estruturados.
Siga as
diretrizes do Merchant Center
para receber orientações adicionais (por exemplo, sobre como compartilhar as políticas de devolução no seu site).
Para dar ao Google mais informações sobre sua empresa, como logotipo, dados de contato, identificadores comerciais,
além das políticas de devolução da sua empresa, consulte a
documentação de dados estruturadosOrganization.
Se o site incluir páginas principalmente sobre vídeos individuais, marque de forma adequada
vídeos pré-gravados (como na página de um produto) ou eventos de transmissão ao vivo podem ajudar o Google
a apresentar os vídeos corretamente nos resultados da pesquisa do Google. Consulte nossa
documentação sobre a marcação de esquema de vídeo
para mais informações.
[null,null,["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eGoogle uses structured data, a standardized format, to better understand ecommerce website content.\u003c/p\u003e\n"],["\u003cp\u003eEcommerce websites can enhance their search visibility by implementing relevant structured data types like \u003ccode\u003eProduct\u003c/code\u003e, \u003ccode\u003eLocalBusiness\u003c/code\u003e, and \u003ccode\u003eReview\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing structured data can improve how Google displays your ecommerce site in search results, such as showing breadcrumbs or rich product snippets.\u003c/p\u003e\n"],["\u003cp\u003eSchema.org provides a comprehensive list of structured data types, many of which are supported by Google for ecommerce purposes.\u003c/p\u003e\n"],["\u003cp\u003eContent management systems often offer plugins or extensions that simplify the process of adding structured data to ecommerce websites.\u003c/p\u003e\n"]]],["Google crawls and indexes ecommerce websites, using algorithms to understand content. Employing structured data, a standardized, machine-readable format, enhances Google's content comprehension. Ecommerce-relevant structured data types include `BreadcrumbList` (site hierarchy), `LocalBusiness` (physical store details), `Organization` (business information), `Product` and `ProductGroup` (product details), `Review` (product feedback), and `VideoObject` (video content). Implementing these markups, possibly via CMS plugins, helps Google display information more effectively in search results.\n"],null,["# Structured Data for Ecommerce Sites | Google Search Central\n\nInclude structured data relevant to ecommerce\n=============================================\n\n\nGoogle\n[crawls and indexes](/search/docs/fundamentals/how-search-works)\nyour ecommerce website as it does other websites,\napplying algorithms to understand your content and its intent. Structured data is a\nstandardized machine-readable format for providing information about a page.\nThis can improve the accuracy of Google's understanding of your content.\n\n\nStructured data in general is not specific to ecommerce, although some structured data types\nare. The following resources are useful to learn more about structured data for your ecommerce website.\n\n- For an introduction to how Google uses structured data, see [Understand how structured data works](/search/docs/guides/intro-structured-data).\n- To understand the breadth of structured data (also called schema markup) for an ecommerce website, see [schema.org](https://schema.org/). Google supports many, but not all of, the types of structured data defined by schema.org.\n\n| **Using a Content Management System (CMS)?** If you are using an ecommerce platform, it may be easier to use an integrated platform extension or plugin to add structured data for you.\n\n\nThe following types of structured data are particularly relevant for ecommerce websites. Remember that\nshoppers may be at different stages in their shopping journey and looking for more than just\nproduct pages.\n\n| Ecommerce structured data types ||\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### [`BreadcrumbList`](/search/docs/appearance/structured-data/breadcrumb) To help Google understand the hierarchy of pages on your site, see the [breadcrumb markup documentation](/search/docs/appearance/structured-data/breadcrumb). This can help Google display a more meaningful breadcrumb trail in search results. | |\n| #### [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) If you have a physical store, tell Google more about your business on your business information pages, such as your store's location and opening hours, with [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) structured data. You may also want to: - Register your business directly with [Google My Business](https://www.google.com/business/). - Register [your physical store locations and store codes](https://support.google.com/business/answer/4542487) for use by Google Merchant Center. - Follow the [Merchant Center guidelines](https://support.google.com/merchants/answer/6363310) for more advice such as sharing return policies on your site. | |\n| #### [`Organization`](/search/docs/appearance/structured-data/organization) To tell Google more about your business details, such as your logo, contact information, business identifiers, and return policies for your business as a whole, see the [`Organization` structured data documentation](/search/docs/appearance/structured-data/organization). | |\n| #### [`Product`](/search/docs/appearance/structured-data/product) and [`ProductGroup`](/search/docs/appearance/structured-data/product-variants) To tell Google more about your products, see the [`Product` structured data documentation](/search/docs/appearance/structured-data/product) (and [product variants](/search/docs/appearance/structured-data/product-variants), if applicable). See also [Set up structured data for Merchant Center](https://support.google.com/merchants/answer/7331077) in the Google Merchant Center documentation for improved participation in shopping related experiences on Google surfaces. | |\n| #### [`Review`](/search/docs/appearance/structured-data/review-snippet) To assist Google understand product reviews on your site and when they are appropriate, see [Review snippet](/search/docs/appearance/structured-data/review-snippet). | |\n| #### [`VideoObject`](/search/docs/appearance/structured-data/video) If your website includes pages that are primarily about individual videos, appropriately marking up prerecorded videos (such as on a product page) or livestream events can help Google present the videos appropriately in Google Search results. See our [video schema markup documentation](/search/docs/appearance/structured-data/video) for more information. | |"]]
