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Práticas recomendadas para sites de e-commerce na Pesquisa Google
Um desafio crucial para qualquer site de e-commerce é ser descoberto na Pesquisa. Conquistar clientes e
desenvolver uma relação com eles é um fator importante para o crescimento dos negócios,
e o Google pode ajudar os compradores a descobrir seu site em todas as etapas da jornada de compras.
Esta série de guias é destinada a desenvolvedores que criam sites e querem garantir que eles
funcionem bem com o Google e sigam as práticas recomendadas de SEO. O foco está em sites de comércio on-line (e-commerce), mas muitos
dos tópicos são igualmente relevantes para sites que listam produtos
disponíveis somente em lojas físicas. Ao compartilhar dados do seu site de e-commerce e a estrutura dele com o Google, é mais fácil
encontrar e analisar o conteúdo. Assim ele aparece na Pesquisa
e em outras plataformas do Google. Isso pode ajudar os compradores a encontrar o site e seus produtos.
Veja uma breve descrição de cada página.
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-08-04 UTC.
[null,null,["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eEcommerce sites can leverage Google Search to enhance customer acquisition and growth by ensuring their websites are easily discoverable.\u003c/p\u003e\n"],["\u003cp\u003eThese guides provide SEO best practices for developers to optimize ecommerce websites for Google Search, focusing on data sharing and site structure.\u003c/p\u003e\n"],["\u003cp\u003eSharing product data and site structure with Google enables easier content discovery and parsing, leading to improved visibility in Google Search and other surfaces.\u003c/p\u003e\n"],["\u003cp\u003eBy following these guidelines, ecommerce sites can help shoppers find their products and website more effectively, boosting online visibility and driving traffic.\u003c/p\u003e\n"]]],["Ecommerce sites should focus on sharing data and site structure with Google to enhance discoverability. Key actions include: using structured data to clarify content meaning, choosing the right method to share product data, and designing an effective URL structure. Strategically launching a new site, writing quality reviews, and understanding UX patterns, especially pagination, are also important. Building an easy to navigate website will help Google understand your website and what content is most important.\n"],null,["# SEO Best Practices for Ecommerce Sites | Google Search Central\n\nBest practices for ecommerce sites in Google Search\n===================================================\n\n\nA critical challenge for any ecommerce website is being discovered in Search. Acquiring customers and\nbuilding a relationship with them is an important driver of business growth, and Google can\nhelp shoppers discover your site at each stage in the shopping journey.\n\n\nThis set of guides is for developers who are building websites and that want to ensure that the site\nworks well with Google and follows SEO best practices. The focus is on online commerce sites (ecommerce), but many of the\npoints are equally relevant to sites that list products that are only available at brick and\nmortar stores. When you share your ecommerce data and site structure with Google, Google can\nmore easily find and parse your content, which allows your content to show up in Google Search\nand other Google surfaces. This can help shoppers find your site and products.\n\n\nHere's a brief description of each page.\n\n| Topics ||\n|-----------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------|\n| [Where ecommerce content can appear on Google](/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google) | Understand the different surfaces where your ecommerce content can appear. |\n| [Share your product data with Google](/search/docs/specialty/ecommerce/share-your-product-data-with-google) | Decide which method to use when sharing your product data with Google. |\n| [Include structured data relevant to ecommerce](/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce) | Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data. |\n| [How to launch a new ecommerce website](/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website) | Learn how to strategically launch a new ecommerce website and understand timing considerations when registering your website with Google. |\n| [Write high quality reviews](/search/docs/specialty/ecommerce/write-high-quality-reviews) | Write high quality product reviews to help shoppers decide on the right product for their needs. |\n| [Designing a URL structure for ecommerce sites](/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites) | Avoid issues related to crawling and URL design that are specific to ecommerce sites. |\n| [Help Google understand your ecommerce site structure](/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure) | Design a site navigation structure and link between pages to help Google understand what is most important on your ecommerce site. |\n| [Pagination, incremental page loading, and their impact on Google Search](/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading) | Learn common UX patterns for ecommerce sites and understand how UX patterns impact Google's ability to crawl and index your content. |"]]
