Integration overview
Criteria
For a merchant to be eligible for this integration, they need to meet the
following criteria:
- The business must have a physical location with an address that Google can
match to our Maps database.
- Any 'action_link' that you provide must point to merchant-specific pages
where the user performs an action based on your integration type, such as
ordering food or booking an appointment.
As Google reviews new merchant verticals, Google reserve the right to include or
exclude merchants as we see appropriate.
Onboard and Launch process
You are required to complete the following steps to successfully launch your integration.
- Setup
- Feeds in Sandbox
- Conversion Tracking in Sandbox
- Sandbox Review
- Feeds in Production
- Conversion Tracking in Production
- Production Review
- Launch
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Last updated 2025-05-20 UTC.
[null,null,["Last updated 2025-05-20 UTC."],[[["Merchants must have a verifiable physical address and provide action links directing users to perform specific actions like booking appointments."],["Google maintains the right to adjust merchant eligibility based on ongoing reviews."],["Integration involves a multi-step process including setup, sandbox testing and review, production implementation and review, and final launch."],["Merchants need to establish feeds and conversion tracking in both sandbox and production environments."]]],["Merchants must have a physical location verifiable in Google Maps, and provided action links must direct to merchant-specific pages for user actions like booking. The integration process requires completing setup, sandbox feeds and conversion tracking, a sandbox review, followed by production feeds and conversion tracking, a production review, and finally, launch. Google may include or exclude merchants during reviews. Merchants should refer to linked policies for eligibility details.\n"]]