Under Google's EU User Consent Policy , you must make certain disclosures to your users in the European Economic Area (EEA) and the UK, and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalization. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). To comply with this policy, publishers are required to adopt a Google-certified consent management platform (CMP) that has integrated with the TCF framework such as the User Messaging Platform SDK . Once adopted, the CMP presents consent choices, known as purposes, in your mobile app.
The exact UI for the consent choices is kept up-to-date by Google, but here's an earlier version for reference:
The different types of ads that can be served are:
Персонализированная реклама
Персонализированная реклама — это реклама, которая делает выводы об интересах пользователя на основе посещаемых им сайтов или используемых приложений. Google считает рекламу персонализированной, если она основана на ранее собранных или исторических данных для определения или влияния на выбор рекламы.Google will serve personalized ads when all of the following criteria are met. For more information, read requirements for personalized ads .
| Цель | выбор согласия пользователя |
|---|---|
| Цель 1 | ✅ |
| Purpose 2 | ✔ или ✅ |
| Цель 3 | ✅ |
| Цель 4 | ✅ |
| Purpose 7 | ✔ or ✅ |
| Цель 9 | ✔ or ✅ |
| Purpose 10 | ✔ или ✅ |
Неперсонализированная реклама
Non-personalized ads are not based on a user's past behavior. Although non-personalized ads don't use cookies or mobile ad identifiers for ad targeting, these ads do still use cookies or mobile ad identifiers for frequency capping and aggregated ad reporting.Google will serve non-personalized ads when all of the following criteria are met. For more information, see Requirements for non-personalized ads .
| Цель | выбор согласия пользователя |
|---|---|
| Цель 1 | ✅ |
| Purpose 2 | ✔ или ✅ |
| Цель 7 | ✔ or ✅ |
| Цель 9 | ✔ или ✅ |
| Purpose 10 | ✔ or ✅ |
Limited ads
Limited ads (LTD) disable all personalization and features that require using a local identifier.Google serves limited ads when all of the following criteria are met. For more information, read Launched: Limited ads 2.0 .
- Специальные цели: 1, 2
- Legitimate Interest: 7 (optional only)