插页式激励广告

插页式激励广告是一种激励用户的广告格式，采用这种格式时，您可以通过在应用中的自然过渡点自动展示的广告向用户提供奖励。与激励广告不同，用户无需自行选择即可观看插页式激励广告。

前提条件

• Google 移动广告 SDK 19.2.0 或更高版本。
• 通读入门指南。

实现

植入插页式激励广告的主要步骤如下所示：

• 加载广告
• 注册全屏事件回调
• 处理奖励回调
• 展示广告

• [可选] 验证 SSV 回调

加载广告

广告的加载是通过对 RewardedInterstitialAd 类使用静态 load() 方法完成的。该加载方法需要使用上下文、您的广告单元 ID、AdRequest 对象和 RewardedInterstitialAdLoadCallback（以便在广告加载成功或失败时收到通知）。已加载的 RewardedInterstitialAd 对象会作为 onRewardedInterstitialAdLoaded() 回调中的参数提供。

以下示例展示了如何在 MainActivity 中加载 RewardedInterstitialAd。

Java

public class MainActivity extends AppCompatActivity {
  private RewardedInterstitialAd rewardedInterstitialAd;
  private String TAG = "MainActivity";

  @Override
  protected void onCreate(Bundle savedInstanceState) {
    super.onCreate(savedInstanceState);
    setContentView(R.layout.activity_main);

    MobileAds.initialize(this, new OnInitializationCompleteListener() {
      @Override
      public void onInitializationComplete(InitializationStatus initializationStatus) {
        loadAd();
      }
    });
  }

  public void loadAd() {
    // Use the test ad unit ID to load an ad.
    RewardedInterstitialAd.load(MainActivity.this, "ca-app-pub-3940256099942544/5354046379",
        new AdRequest.Builder().build(),  new RewardedInterstitialAdLoadCallback() {
      @Override
      public void onAdLoaded(RewardedInterstitialAd ad) {
        Log.d(TAG, "Ad was loaded.");
        rewardedInterstitialAd = ad;
      }
      @Override
      public void onAdFailedToLoad(LoadAdError loadAdError) {
        Log.d(TAG, loadAdError.toString());
        rewardedInterstitialAd = null;
      }
    });
  }
}

Kotlin

import com.google.android.gms.ads.rewardedinterstitial.RewardedInterstitialAd
import com.google.android.gms.ads.rewardedinterstitial.RewardedInterstitialAdLoadCallback

class MainActivity : AppCompactActivity() {

  private var rewardedInterstitialAd? = null
  private final var TAG = "MainActivity"

  override fun onCreate(savedInstanceState: Bundle?) {
    super.onCreate(savedInstanceState)
    setContentView(R.layout.activity_main)

    MobileAds.initialize(this) { initializationStatus ->
      loadAd()
    }
  }

  private fun loadAd() {
    RewardedInterstitialAd.load(this, "ca-app-pub-3940256099942544/5354046379",
      AdRequest.Builder().build(), object : RewardedInterstitialAdLoadCallback() {
      override fun onAdLoaded(ad: RewardedInterstitialAd) {
        Log.d(TAG, "Ad was loaded.")
        rewardedInterstitialAd = ad
      }

      override fun onAdFailedToLoad(adError: LoadAdError) {
        Log.d(TAG, adError?.toString())
        rewardedInterstitialAd = null
      }
    })
  }
}

提示：您可以使用广告加载调用在打算展示广告之前构建预加载广告的缓存，以便在需要时实现零延迟。由于广告会在一小时后过期，因此您应该清除此缓存，并每小时重新加载一次新广告。

注册回调

若要接收有关展示事件的通知，您必须将 FullScreenContentCallback 对象传递给广告的 setter。FullScreenContentCallback 对象会在广告成功展示或展示失败，以及用户关闭广告时处理回调。以下代码展示了如何在 RewardedInterstitialAdLoadCallback 中设置匿名 FullScreenContentCallback 对象：

Java

public void loadAd(){
  RewardedInterstitialAd.load(MainActivity.this, "ca-app-pub-3940256099942544/5354046379",
      new AdRequest.Builder().build(), new RewardedInterstitialAdLoadCallback() {
    @Override
    public void onAdLoaded(RewardedInterstitialAd ad) {
      rewardedInterstitialAd = ad;
      rewardedInterstitialAd.setFullScreenContentCallback(new FullScreenContentCallback() {
        @Override
        public void onAdClicked() {
          // Called when a click is recorded for an ad.
          Log.d(TAG, "Ad was clicked.");
        }

        @Override
        public void onAdDismissedFullScreenContent() {
          // Called when ad is dismissed.
          // Set the ad reference to null so you don't show the ad a second time.
          Log.d(TAG, "Ad dismissed fullscreen content.");
          rewardedInterstitialAd = null;
        }

        @Override
        public void onAdFailedToShowFullScreenContent(AdError adError) {
          // Called when ad fails to show.
          Log.e(TAG, "Ad failed to show fullscreen content.");
          rewardedInterstitialAd = null;
        }

        @Override
        public void onAdImpression() {
          // Called when an impression is recorded for an ad.
          Log.d(TAG, "Ad recorded an impression.");
        }

        @Override
        public void onAdShowedFullScreenContent() {
          // Called when ad is shown.
          Log.d(TAG, "Ad showed fullscreen content.");
        }
      });
    }
    @Override
    public void onAdFailedToLoad(LoadAdError loadAdError) {
      Log.d(TAG, loadAdError.toString());
      rewardedInterstitialAd = null;
    }
  });
}

Kotlin

private fun loadAd() {
  RewardedInterstitialAd.load(this, "ca-app-pub-3940256099942544/5354046379",
    AdRequest.Builder().build(), object : RewardedInterstitialAdLoadCallback() {
    override fun onAdLoaded(ad: RewardedInterstitialAd) {
      rewardedInterstitialAd = ad
      rewardedInterstitialAd?.fullScreenContentCallback = object: FullScreenContentCallback() {
        override fun onAdClicked() {
          // Called when a click is recorded for an ad.
          Log.d(TAG, "Ad was clicked.")
        }

        override fun onAdDismissedFullScreenContent() {
          // Called when ad is dismissed.
          // Set the ad reference to null so you don't show the ad a second time.
          Log.d(TAG, "Ad dismissed fullscreen content.")
          rewardedInterstitialAd = null
        }

        override fun onAdFailedToShowFullScreenContent(adError: AdError) {
          // Called when ad fails to show.
          Log.e(TAG, "Ad failed to show fullscreen content.")
          rewardedInterstitialAd = null
        }

        override fun onAdImpression() {
          // Called when an impression is recorded for an ad.
          Log.d(TAG, "Ad recorded an impression.")
        }

        override fun onAdShowedFullScreenContent() {
          // Called when ad is shown.
          Log.d(TAG, "Ad showed fullscreen content.")
        }
      }
    }

    override fun onAdFailedToLoad(adError: LoadAdError) {
      Log.d(TAG, adError?.toString())
      rewardedInterstitialAd = null
    }
  })
}

处理奖励

如需展示插页式激励广告，请在 MainActivity 中实现 OnUserEarnedRewardListener 接口，以便在用户获得奖励时收到通知。

Java

public class MainActivity extends AppCompatActivity implements OnUserEarnedRewardListener {
  ...
  @Override
  public void onUserEarnedReward(@NonNull RewardItem rewardItem) {
    Log.i(TAG, "User earned reward.");
    // TODO: Reward the user!
  }
}

Kotlin

class MainActivity : AppCompatActivity(), OnUserEarnedRewardListener {
  ...
  override fun onUserEarnedReward(rewardItem: RewardItem) {
    Log.d(TAG, "User earned reward.")
    // TODO: Reward the user!
  }
}

展示广告

要点 ：在向用户展示插页式激励广告之前，您必须向用户展示介绍画面，在其中提供明确的奖励消息和一个让用户可以在广告开始播放前跳过广告的选项。 了解详情

实现 OnUserEarnedRewardListener 接口后，您可以使用广告的 show() 方法展示广告，如下所示：

Java

rewardedInterstitialAd.show(/* Activity */ MainActivity.this,/*
    OnUserEarnedRewardListener */ MainActivity.this);

Kotlin

rewardedInterstitialAd?.show(/* Activity */ this, /*
    OnUserEarnedRewardListener */ this)

[可选] 验证服务器端验证 (SSV) 回调

对于需要服务器端验证回调中额外数据的应用，应使用激励广告的自定义数据功能。在激励广告对象上设置的任何字符串值都将传递给 SSV 回调的 custom_data 查询参数。如果未设置自定义数据值，custom_data 查询参数值不会出现在 SSV 回调中。

以下代码示例演示了如何在请求广告之前对插页式激励广告对象设置自定义数据。

Java

RewardedInterstitialAd.load(MainActivity.this, "ca-app-pub-3940256099942544/5354046379",
    new AdRequest.Builder().build(),  new RewardedInterstitialAdLoadCallback() {
  @Override
  public void onAdLoaded(RewardedInterstitialAd ad) {
    Log.d(TAG, "Ad was loaded.");
    rewardedInterstitialAd = ad;
    ServerSideVerificationOptions options = new ServerSideVerificationOptions
        .Builder()
        .setCustomData("SAMPLE_CUSTOM_DATA_STRING")
        .build();
    rewardedInterstitialAd.setServerSideVerificationOptions(options);
  }
  @Override
  public void onAdFailedToLoad(LoadAdError loadAdError) {
    Log.d(TAG, loadAdError.toString());
    rewardedInterstitialAd = null;
  }
});

Kotlin

RewardedInterstitialAd.load(this, "ca-app-pub-3940256099942544/5354046379",
    AdRequest.Builder().build(), object : RewardedInterstitialAdLoadCallback() {
  override fun onAdLoaded(ad: RewardedInterstitialAd) {
    Log.d(TAG, "Ad was loaded.")
    rewardedInterstitialAd = ad
    val options = ServerSideVerificationOptions.Builder()
        .setCustomData("SAMPLE_CUSTOM_DATA_STRING")
        .build()
    rewardedInterstitialAd.setServerSideVerificationOptions(options)
  }

  override fun onAdFailedToLoad(adError: LoadAdError) {
    Log.d(TAG, adError?.toString())
    rewardedInterstitialAd = null
  }
})

如果您要设置自定义奖励字符串，则必须在展示广告之前设置。

要点 ：自定义奖励字符串是百分比转义，通过 SSV 回调解析时可能需要解码。

GitHub 上的示例

• 插页式激励广告示例：Java | Kotlin

后续步骤

请浏览以下主题：

• 用户隐私
• 经过优化的 SDK 初始化和广告加载（Beta 版）