我们将于 2024 年 7 月 31 日逐步淘汰 Google Business Messages。点击
此处了解详情。
再互动
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
当用户发起对话后,您可以在用户发送最后一条消息后的 30 天内再次与对方联系。不过,您必须有明确的理由与他们联系。您的消息应符合用户的兴趣,绝不能向用户发送垃圾内容。
用户还可以重启对话。当他们回来时,请发送一条简单的回复,表示对他们的回访表示欢迎。
- “欢迎回来”
- “很高兴再次与您聊天。您需要什么帮助?”
以下是与用户进行有意义的再互动的几个原因:
- 预览即将发布的新产品。
- 告知用户节日期间的特殊营业时间。
提高转化率
- 提醒用户他们之前浏览过的商品,并鼓励他们将其添加到购物车。
- 如果商品有货,请告知他们。
- 在免费试用结束后进行跟进。
主动管理售后
管理预约
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2024-12-21。
[null,null,["最后更新时间 (UTC):2024-12-21。"],[[["\u003cp\u003eBusinesses can re-engage users within 30 days of their last message, but the message must be relevant to the user's needs and interests.\u003c/p\u003e\n"],["\u003cp\u003eUsers can restart conversations, and businesses should acknowledge their return with a simple greeting.\u003c/p\u003e\n"],["\u003cp\u003eMeaningful re-engagement can include keeping users informed, driving conversions, managing post-sales interactions, and handling appointments.\u003c/p\u003e\n"],["\u003cp\u003eRe-engagement messages can be used to preview new products, remind users about items in their basket, provide shipping updates, or send appointment reminders, among other use cases.\u003c/p\u003e\n"]]],[],null,["# Re-engagement\n\nWhen a user initiates a conversation, you can reach back out to them within 30\ndays of the user's last message. However, you must have a clear reason for\ncontacting them. Your message should serve the user's interests and never spam\nthem.\n\nUsers can also restart the conversation. When they do, provide a simple note of\nrecognition to acknowledge their return.\n\n- \"Welcome back\"\n- \"It's great to chat with you again. How can I help?\"\n\nHere are some reasons to meaningfully re-engage with users:\n\nKeep users informed\n-------------------\n\n- Preview a new product launch.\n- Let the user know about special holiday hours.\n\nDrive conversion\n----------------\n\n- Remind the user about a product they were exploring and encourage them to add it to their basket.\n- Let them know if something is back in stock.\n- Follow up after a free trial.\n\nProactively manage post-sales\n-----------------------------\n\n- Let the user know when their order has shipped.\n- Encourage them to leave a review.\n\nManage appointments\n-------------------\n\n- Send appointment reminders.\n- Allow users to check in online."]]