ad_group_ad_asset_view

A link between an AdGroupAd and an Asset. Currently we only support AdGroupAdAssetView for AppAds and Responsive Search Ads.

Attributed resources
ad_group
ad_group_ad
asset
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group_ad_asset_view. However, when you specify ad_group_ad_asset_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group_ad_asset_view is specified in the FROM clause.

Is ad_group_ad_asset_view specified in the FROM clause of your query?

 Resource fields
ad_group_ad
asset
enabled
field_type
performance_label
pinned_field
policy_summary
resource_name
source
 Segments
ad_format_type
ad_network_type
conversion_action
date
day_of_week
month
quarter
slot
week
year
 Metrics
all_conversions
all_conversions_value
all_conversions_value_per_cost
average_cpc
biddable_app_install_conversions
biddable_app_post_install_conversions
clicks
conversions
conversions_value
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
ctr
impressions
value_per_all_conversions
value_per_conversion
view_through_conversions

ad_group_ad_asset_view.ad_group_ad

Field descriptionOutput only. The ad group ad to which the asset is linked.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad_asset_view.asset

Field descriptionOutput only. The asset which is linked to the ad group ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad_asset_view.enabled

Field descriptionOutput only. The status between the asset and the latest version of the ad. If true, the asset is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad_asset_view.field_type

Field descriptionOutput only. Role that the asset takes in the ad.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AssetFieldTypeEnum.AssetFieldType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad_asset_view.performance_label

Field descriptionOutput only. Performance of an asset linkage.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AssetPerformanceLabelEnum.AssetPerformanceLabel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad_asset_view.pinned_field

Field descriptionOutput only. Pinned field.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.ServedAssetFieldTypeEnum.ServedAssetFieldType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad_asset_view.policy_summary

Field descriptionOutput only. Policy information for the ad group ad asset.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.resources.AdGroupAdAssetPolicySummary
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad_asset_view.resource_name

Field descriptionOutput only. The resource name of the ad group ad asset view. Ad group ad asset view resource names have the form (Before V4): customers/{customer_id}/adGroupAdAssets/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type} Ad group ad asset view resource names have the form (Beginning from V4): customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad_asset_view.source

Field descriptionOutput only. Source of the ad group ad asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AssetSourceEnum.AssetSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.ad_format_type

Field descriptionAd Format type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdFormatTypeEnum.AdFormatType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.slot

Field descriptionPosition of the ad.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value

Field descriptionThe value of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value_per_cost

Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpc

Field descriptionThe total cost of all clicks divided by the total number of clicks received.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.biddable_app_install_conversions

Field descriptionNumber of app installs.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.biddable_app_post_install_conversions

Field descriptionNumber of in-app actions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.clicks

Field descriptionThe number of clicks.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value

Field descriptionThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value_per_cost

Field descriptionThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_micros

Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_all_conversions

Field descriptionThe cost of ad interactions divided by all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_conversion

Field descriptionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_all_conversions

Field descriptionThe value of all conversions divided by the number of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_conversion

Field descriptionThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions

Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse