conversion_action

A conversion action.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of conversion_action. However, when you specify conversion_action in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when conversion_action is specified in the FROM clause.

Is conversion_action specified in the FROM clause of your query?

  • No
  • Yes, it is

conversion_action.app_id

Field descriptionApp ID for an app conversion action.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.attribution_model_settings.attribution_model

Field descriptionThe attribution model type of this conversion action.
CategoryATTRIBUTE
Data Type
EXTERNAL
GOOGLE_ADS_LAST_CLICK
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
GOOGLE_SEARCH_ATTRIBUTION_LINEAR
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v17.enums.AttributionModelEnum.AttributionModel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.attribution_model_settings.data_driven_model_status

Field descriptionOutput only. The status of the data-driven attribution model for the conversion action.
CategoryATTRIBUTE
Data Type
AVAILABLE
EXPIRED
NEVER_GENERATED
STALE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v17.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.category

Field descriptionThe category of conversions reported for this conversion action.
CategoryATTRIBUTE
Data Type
ADD_TO_CART
BEGIN_CHECKOUT
BOOK_APPOINTMENT
CONTACT
CONVERTED_LEAD
DEFAULT
DOWNLOAD
ENGAGEMENT
GET_DIRECTIONS
IMPORTED_LEAD
OUTBOUND_CLICK
PAGE_VIEW
PHONE_CALL_LEAD
PURCHASE
QUALIFIED_LEAD
REQUEST_QUOTE
SIGNUP
STORE_SALE
STORE_VISIT
SUBMIT_LEAD_FORM
SUBSCRIBE_PAID
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v17.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.click_through_lookback_window_days

Field descriptionThe maximum number of days that may elapse between an interaction (for example, a click) and a conversion event.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.counting_type

Field descriptionHow to count conversion events for the conversion action.
CategoryATTRIBUTE
Data Type
MANY_PER_CLICK
ONE_PER_CLICK
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v17.enums.ConversionActionCountingTypeEnum.ConversionActionCountingType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.firebase_settings.event_name

Field descriptionOutput only. The event name of a Firebase conversion.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.firebase_settings.project_id

Field descriptionOutput only. The Firebase project ID of the conversion.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.firebase_settings.property_id

Field descriptionOutput only. The GA property ID of the conversion.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.firebase_settings.property_name

Field descriptionOutput only. The GA property name of the conversion.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.google_analytics_4_settings.event_name

Field descriptionOutput only. The name of the GA 4 event.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.google_analytics_4_settings.property_id

Field descriptionOutput only. The ID of the GA 4 property.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.google_analytics_4_settings.property_name

Field descriptionOutput only. The name of the GA 4 property.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.id

Field descriptionOutput only. The ID of the conversion action.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.include_in_conversions_metric

Field descriptionWhether this conversion action should be included in the "conversions" metric.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.mobile_app_vendor

Field descriptionOutput only. Mobile app vendor for an app conversion action.
CategoryATTRIBUTE
Data Type
APPLE_APP_STORE
GOOGLE_APP_STORE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v17.enums.MobileAppVendorEnum.MobileAppVendor
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.name

Field descriptionThe name of the conversion action. This field is required and should not be empty when creating new conversion actions.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.origin

Field descriptionOutput only. The conversion origin of this conversion action.
CategoryATTRIBUTE
Data Type
APP
CALL_FROM_ADS
GOOGLE_HOSTED
STORE
UNKNOWN
UNSPECIFIED
WEBSITE
YOUTUBE_HOSTED
Type URLgoogle.ads.googleads.v17.enums.ConversionOriginEnum.ConversionOrigin
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.owner_customer

Field descriptionOutput only. The resource name of the conversion action owner customer, or null if this is a system-defined conversion action.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.phone_call_duration_seconds

Field descriptionThe phone call duration in seconds after which a conversion should be reported for this conversion action. The value must be between 0 and 10000, inclusive.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.primary_for_goal

Field descriptionIf a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.resource_name

Field descriptionImmutable. The resource name of the conversion action. Conversion action resource names have the form: customers/{customer_id}/conversionActions/{conversion_action_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

conversion_action.status

Field descriptionThe status of this conversion action for conversion event accrual.
CategoryATTRIBUTE
Data Type
ENABLED
HIDDEN
REMOVED
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v17.enums.ConversionActionStatusEnum.ConversionActionStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.tag_snippets

Field descriptionOutput only. The snippets used for tracking conversions.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.TagSnippet
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

conversion_action.third_party_app_analytics_settings.event_name

Field descriptionOutput only. The event name of a third-party app analytics conversion.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.third_party_app_analytics_settings.provider_name

Field descriptionOutput only. Name of the third-party app analytics provider.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.type

Field descriptionImmutable. The type of this conversion action.
CategoryATTRIBUTE
Data Type
AD_CALL
ANDROID_APP_PRE_REGISTRATION
ANDROID_INSTALLS_ALL_OTHER_APPS
CLICK_TO_CALL
FIREBASE_ANDROID_CUSTOM
FIREBASE_ANDROID_FIRST_OPEN
FIREBASE_ANDROID_IN_APP_PURCHASE
FIREBASE_IOS_CUSTOM
FIREBASE_IOS_FIRST_OPEN
FIREBASE_IOS_IN_APP_PURCHASE
FLOODLIGHT_ACTION
FLOODLIGHT_TRANSACTION
GOOGLE_ANALYTICS_4_CUSTOM
GOOGLE_ANALYTICS_4_PURCHASE
GOOGLE_HOSTED
GOOGLE_PLAY_DOWNLOAD
GOOGLE_PLAY_IN_APP_PURCHASE
LEAD_FORM_SUBMIT
SALESFORCE
SEARCH_ADS_360
SMART_CAMPAIGN_AD_CLICKS_TO_CALL
SMART_CAMPAIGN_MAP_CLICKS_TO_CALL
SMART_CAMPAIGN_MAP_DIRECTIONS
SMART_CAMPAIGN_TRACKED_CALLS
STORE_SALES
STORE_SALES_DIRECT_UPLOAD
STORE_VISITS
THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM
THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN
THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE
THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM
THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN
THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE
UNIVERSAL_ANALYTICS_GOAL
UNIVERSAL_ANALYTICS_TRANSACTION
UNKNOWN
UNSPECIFIED
UPLOAD_CALLS
UPLOAD_CLICKS
WEBPAGE
WEBPAGE_CODELESS
WEBSITE_CALL
Type URLgoogle.ads.googleads.v17.enums.ConversionActionTypeEnum.ConversionActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.always_use_default_value

Field descriptionControls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.default_currency_code

Field descriptionThe currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.default_value

Field descriptionThe value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.view_through_lookback_window_days

Field descriptionThe maximum number of days which may elapse between an impression and a conversion without an interaction.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value

Field descriptionThe value of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversion_last_conversion_date

Field descriptionThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.
CategoryMETRIC
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversion_last_received_request_date_time

Field descriptionThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.
CategoryMETRIC
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse