segments

All segments are selectable with any resource that has no associated metrics. However, fields on those resources will not segment metrics in your SELECT clause.

segments.activity_account_id

Field descriptionActivity account ID.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_city

Field descriptionThe city where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_country

Field descriptionThe country where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_rating

Field descriptionActivity rating.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_state

Field descriptionThe state where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.ad_destination_type

Field descriptionAd Destination type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdDestinationTypeEnum.AdDestinationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.ad_format_type

Field descriptionAd Format type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdFormatTypeEnum.AdFormatType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.ad_group

Field descriptionResource name of the ad group.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.asset_group

Field descriptionResource name of the asset group.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.asset_interaction_target.asset

Field descriptionThe asset resource name.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.asset_interaction_target.interaction_on_this_asset

Field descriptionOnly used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.auction_insight_domain

Field descriptionDomain (visible URL) of a participant in the Auction Insights report.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.budget_campaign_association_status.campaign

Field descriptionThe campaign resource name.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.budget_campaign_association_status.status

Field descriptionBudget campaign association status.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.BudgetCampaignAssociationStatusEnum.BudgetCampaignAssociationStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.campaign

Field descriptionResource name of the campaign.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.click_type

Field descriptionClick type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ClickTypeEnum.ClickType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_adjustment

Field descriptionThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_attribution_event_type

Field descriptionConversion attribution event type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_or_adjustment_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_value_rule_primary_dimension

Field descriptionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.device

Field descriptionDevice to which metrics apply.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.external_activity_id

Field descriptionAdvertiser supplied activity ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_airport

Field descriptionResource name of the geo target constant that represents an airport.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_canton

Field descriptionResource name of the geo target constant that represents a canton.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_city

Field descriptionResource name of the geo target constant that represents a city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_country

Field descriptionResource name of the geo target constant that represents a country.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_county

Field descriptionResource name of the geo target constant that represents a county.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_district

Field descriptionResource name of the geo target constant that represents a district.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_metro

Field descriptionResource name of the geo target constant that represents a metro.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_most_specific_location

Field descriptionResource name of the geo target constant that represents the most specific location.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_postal_code

Field descriptionResource name of the geo target constant that represents a postal code.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_province

Field descriptionResource name of the geo target constant that represents a province.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_region

Field descriptionResource name of the geo target constant that represents a region.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_state

Field descriptionResource name of the geo target constant that represents a state.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_booking_window_days

Field descriptionHotel booking window in days.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_center_id

Field descriptionHotel center ID.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_check_in_date

Field descriptionHotel check-in date. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_check_in_day_of_week

Field descriptionHotel check-in day of week.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_city

Field descriptionHotel city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_class

Field descriptionHotel class.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_country

Field descriptionHotel country.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_date_selection_type

Field descriptionHotel date selection type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_length_of_stay

Field descriptionHotel length of stay.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_price_bucket

Field descriptionHotel price bucket.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.HotelPriceBucketEnum.HotelPriceBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_rate_rule_id

Field descriptionHotel rate rule ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_rate_type

Field descriptionHotel rate type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.HotelRateTypeEnum.HotelRateType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_state

Field descriptionHotel state.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hour

Field descriptionHour of day as a number between 0 and 23, inclusive.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.interaction_on_this_extension

Field descriptionOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.keyword.ad_group_criterion

Field descriptionThe AdGroupCriterion resource name.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.keyword.info.match_type

Field descriptionThe match type of the keyword.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.KeywordMatchTypeEnum.KeywordMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.keyword.info.text

Field descriptionThe text of the keyword (at most 80 characters and 10 words).
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.month_of_year

Field descriptionMonth of the year, for example, January.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.new_versus_returning_customers

Field descriptionThis is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.partner_hotel_id

Field descriptionPartner hotel ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.placeholder_type

Field descriptionPlaceholder type. This is only used with feed item metrics.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.PlaceholderTypeEnum.PlaceholderType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_aggregator_id

Field descriptionAggregator ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_brand

Field descriptionBrand of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_category_level1

Field descriptionCategory (level 1) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level2

Field descriptionCategory (level 2) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level3

Field descriptionCategory (level 3) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level4

Field descriptionCategory (level 4) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level5

Field descriptionCategory (level 5) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_channel

Field descriptionChannel of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ProductChannelEnum.ProductChannel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_channel_exclusivity

Field descriptionChannel exclusivity of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_condition

Field descriptionCondition of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_country

Field descriptionResource name of the geo target constant for the country of sale of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute0

Field descriptionCustom attribute 0 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute1

Field descriptionCustom attribute 1 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute2

Field descriptionCustom attribute 2 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute3

Field descriptionCustom attribute 3 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute4

Field descriptionCustom attribute 4 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_feed_label

Field descriptionFeed label of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_item_id

Field descriptionItem ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_language

Field descriptionResource name of the language constant for the language of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_merchant_id

Field descriptionMerchant ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_store_id

Field descriptionStore ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_title

Field descriptionTitle of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l1

Field descriptionType (level 1) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l2

Field descriptionType (level 2) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l3

Field descriptionType (level 3) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l4

Field descriptionType (level 4) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l5

Field descriptionType (level 5) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.recommendation_type

Field descriptionRecommendation type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.RecommendationTypeEnum.RecommendationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.search_engine_results_page_type

Field descriptionType of the search engine results page.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.search_subcategory

Field descriptionA search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.search_term

Field descriptionA search term.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.search_term_match_type

Field descriptionMatch type of the keyword that triggered the ad, including variants.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SearchTermMatchTypeEnum.SearchTermMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_ad_event_type

Field descriptioniOS Store Kit Ad Network ad event type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SkAdNetworkAdEventTypeEnum.SkAdNetworkAdEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_attribution_credit

Field descriptioniOS Store Kit Ad Network attribution credit
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SkAdNetworkAttributionCreditEnum.SkAdNetworkAttributionCredit
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_coarse_conversion_value

Field descriptioniOS Store Kit Ad Network coarse conversion value.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SkAdNetworkCoarseConversionValueEnum.SkAdNetworkCoarseConversionValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_fine_conversion_value

Field descriptioniOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_postback_sequence_index

Field descriptioniOS Store Kit Ad Network postback sequence index.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_redistributed_fine_conversion_value

Field descriptioniOS Store Kit Ad Network redistributed fine conversion value. Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_source_app.sk_ad_network_source_app_id

Field descriptionApp id where the ad that drove the iOS Store Kit Ad Network install was shown.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_source_domain

Field descriptionWebsite where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_source_type

Field descriptionThe source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_user_type

Field descriptioniOS Store Kit Ad Network user type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_version

Field descriptionThe version of the SKAdNetwork API used.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.slot

Field descriptionPosition of the ad.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.webpage

Field descriptionResource name of the ad group criterion that represents webpage criterion.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With