在 Google 搜索中推广电子商务网站的最佳做法
所有电子商务网站都要面对的巨大挑战之一就是如何在 Google 搜索中被客户发现。赢得客户并与其建立关系是推动业务增长的重要因素,而 Google 可以帮助买家在购物历程的每个阶段中发现您的网站。
本文提供了一系列指南,旨在帮助开发者建立网站,并确保其网站与 Google 完美搭配运行及遵循 SEO 最佳做法。本文侧重于线上商务网站(电子商务),但文中的很多要点也同样适用于所列商品仅在实体店有售的网站。当您与 Google 分享电子商务数据和网站结构后,Google 可以更轻松地查找和解析您的内容,从而使您的内容能够显示在 Google 搜索和其他 Google 平台中。这有助于买家找到您的网站和商品。
以下是每个网页的简介。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-02-17。
[null,null,["最后更新时间 (UTC):2025-02-17。"],[[["Ecommerce sites can leverage Google Search to enhance customer acquisition and growth by ensuring their websites are easily discoverable."],["These guides provide SEO best practices for developers to optimize ecommerce websites for Google Search, focusing on data sharing and site structure."],["Sharing product data and site structure with Google enables easier content discovery and parsing, leading to improved visibility in Google Search and other surfaces."],["By following these guidelines, ecommerce sites can help shoppers find their products and website more effectively, boosting online visibility and driving traffic."]]],["Ecommerce sites should focus on sharing data and site structure with Google to enhance discoverability. Key actions include: using structured data to clarify content meaning, choosing the right method to share product data, and designing an effective URL structure. Strategically launching a new site, writing quality reviews, and understanding UX patterns, especially pagination, are also important. Building an easy to navigate website will help Google understand your website and what content is most important.\n"]]