常规优化
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
优化 Feed 有助于提高您的商品在各种推荐活动途径中展示的几率。本文档中关于 Feed 的一般建议适用于所有产品类型和多个平台。
除了以下建议之外，您还可以参阅以下指南，针对各种商品类型和展示位置进行优化：
将默认成人价格作为唯一价格选项
为每个商品提供默认价格作为唯一价格选项 Option，以便针对不同的地理位置条件进行设置。
虽然推荐活动 Feed 规范允许提供多个价格，但系统只会使用匹配到的最低价格。为避免向用户意外显示儿童票价格，您应仅上传默认的成人票价格。
提供团体预订的总价
对于有最低参加人数要求的商品（团体预订），请向 Google 发送团体预订的总价（而不是每位客人的平均价格）。
提供居住者和非居住者价格中较高的价格
如果商品有居民价格和非居民价格，请提供这两种价格中较高的价格。一般而言，向 Google 提供的价格必须是任何成人都可以参与的价格。
提供详细的商品说明
Google 会以多种方式使用商品说明，包括提取商品的关键信息，以及在特定平台上向用户显示这些信息。撰写准确的商品说明有助于提高商品展示的几率，并增加用户点击查看详情后完成转化的几率。
如需了解详情，请参阅标题和说明准则。
本地化语言以提供更好的用户体验
为提供更好的用户体验并提高点击率，建议您提供本地化语言字符串。
将 zh-CN、zh-HK 和 zh-TW、zh-hans、zh-hant 视为不同的语言
由于书面字符集和方言的差异，请明确将 zh-CN、zh-HK、zh-TW 和 zh-SG 视为独立的语言。也就是说，即使为不同的方言使用相同的着陆页，也应为每种语言提供单独的条目。
提供评分和其他可选数据，以吸引更多用户的兴趣
ratings 和 fulfillment_type 等可选信息字段在某些界面上会获得额外的界面处理。看到这些额外信息有助于建立用户信任、激发用户兴趣并改善整体用户体验。建议您在有数据的情况下添加评分。
以下字段在多种途径中尤为重要：
ratingfulfillment_typeconfirmation_typerelated_media
提供准确的地图注点和商品类别
地图注点信息有助于推荐活动更快、更准确地确定商品的相关地图注点，从而降低商品投放错误的几率。同样，商品类别也有助于更准确地对您的商品进行分类，并提高在用户浏览体验和进行其他分类搜索时展示您的商品的几率。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-26。
[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eOptimizing your Things to do feed increases product visibility on Google surfaces.\u003c/p\u003e\n"],["\u003cp\u003eProvide only the default adult price to avoid displaying incorrect pricing.\u003c/p\u003e\n"],["\u003cp\u003eFor group bookings, submit the total price instead of the individual price.\u003c/p\u003e\n"],["\u003cp\u003eInclude detailed product descriptions to improve product understanding and user experience.\u003c/p\u003e\n"],["\u003cp\u003eLocalize content and provide optional data like ratings and fulfillment type to enhance user engagement.\u003c/p\u003e\n"]]],["To optimize product visibility, provide detailed information. Submit the default adult price as the only price option, including the total price for group bookings and the higher of resident/non-resident prices. Use detailed product descriptions and localize language strings, treating specific Chinese dialects separately. Include optional data like ratings, fulfillment, and confirmation types. Accurately specify points of interest and product categories.\n"],null,["# General optimizations\n\nOptimizing your feed increases the chance of your products surfacing on various\nThings to do surfaces. The general feed recommendations in this document is\napplicable to all product types and across multiple surfaces.\n\nIn addition to the following recommendations, see also the following guides to\noptimise for various product types and surfaces:\n\n- [Attractions products optimization guide](/actions-center/verticals/things-to-do/guides/partner-integration/attractions-product-optimization)\n- [Experiences products optimization guide](/actions-center/verticals/things-to-do/guides/partner-integration/experineces-product-optimization)\n- [Operator booking module optimization guide](/actions-center/verticals/things-to-do/guides/partner-integration/obm-product-optimization)\n\nProvide the default adult price as the only price option\n--------------------------------------------------------\n\nSupply the default price as the **only** price option for each product `Option`\nfor distinct geo criteria.\n\nWhile the Things to do Feed Specification allows supplying multiple prices,\nonly the lowest matched price is used. To prevent accidentally displaying a\nchild price to users, you should only upload default adult ticket\nprices.\n\nProvide the total price of group bookings\n-----------------------------------------\n\nFor products that require a minimum number of attendees (group bookings),\nsend Google the total price of the group booking (instead of the average single\nperson price).\n\nProvide the higher of the residence versus non-residence price\n--------------------------------------------------------------\n\nIf a product has a resident price and non resident price, provide the\nhigher of the two prices. As a general principle, the price provided to Google\nmust be the price at which any adult is able to participate.\n\nProvide detailed product description\n------------------------------------\n\nGoogle makes use of product descriptions in several ways including extracting\nkey information about the product as well as displaying it to the user on\ncertain surfaces. Writing an accurate product description improves the\nchances the product is shown as well as conversions when the user clicks through\nto see the details.\n\nFor more information see [Title and description guidelines](/actions-center/verticals/things-to-do/guides/partner-integration/title-guidelines).\n\nLocalize languages to provide a better user experience\n------------------------------------------------------\n\nTo offer a better user experience and improve click through rate, it is\nrecommended that you provide localized language strings.\n\nTreat zh-CN, zh-HK and zh-TW, zh-hans, zh-hant as separate languages\n--------------------------------------------------------------------\n\nDue to differences in written character set and dialect, explicitly treat\n*zh-CN* , *zh-HK* , *zh-TW* and *zh-SG* as independent languages. That is even in\nthe case where the same landing page is used for the different dialects,\nprovide separate entries for each language.\n\nProvide rating and other optional data to generate additional user interest\n---------------------------------------------------------------------------\n\nOptional informational fields such as `ratings` and `fulfillment_type` get\nadditional UI treatment on certain surfaces. Seeing these additional information\nbuilds user trust, generates additional interest and improves the overall user\nexperience. It is recommended to include ratings if the data is\navailable.\n\nThe following fields are particularly important across multiple surfaces:\n\n- `rating`\n- `fulfillment_type`\n- `confirmation_type`\n- `related_media`\n\nProvide accurate POI \\& product category\n----------------------------------------\n\nPoints of interest information helps Things to do to more quickly and accurately\ndetermine related points of interest of a product and thus decrease the chance\nyour product is incorrectly served. Product category similarly helps to\ncategorize your products more accurately and increase the chance your products\nare shown when users browse experiences and other categorical searches."]]
