[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003ePartner-provided titles and descriptions are crucial for Google's user experience (e.g., Things to do Ads) and internal processing (e.g., service type identification).\u003c/p\u003e\n"],["\u003cp\u003eProduct titles should be concise, location-specific descriptions of the offering, ideally under 50 characters and matching the landing page title.\u003c/p\u003e\n"],["\u003cp\u003eProduct descriptions allow for detailed information using supported HTML tags (h1-h5, ul, ol, li, strong, italic, em, p, br) up to 10k characters, complementing but not duplicating product features.\u003c/p\u003e\n"],["\u003cp\u003eWhen offering multiple product options, each option must have a unique title to avoid confusion and ensure clear presentation.\u003c/p\u003e\n"]]],["Titles and descriptions provided for \"Things to do\" are used to display information to users and determine service details. Product titles should be concise, under 150 characters, and accurately describe the product and its location. Option titles must be unique if multiple options exist. Descriptions can be up to 10,000 characters, formatted with specific HTML tags, and should not duplicate product features. Promotions and symbols are not allowed in titles.\n"],null,["# Title and description guidelines\n\nTitle and description provided by the partner to Things to do are used for two\nmain purposes:\n\n- Depending on the surface and product, title and description may be displayed\n to the user as part of Google's user experience. For example. Things to do Ads\n display the title as part of the Ads carousel.\n\n- Used by Things to do processing pipeline as a signal to help determine\n service type, related points of interest and destinations.\n\nProduct title\n-------------\n\nThe product title should be a straightforward and concise description of the\nproduct being offered. From the title, the users should be able to quickly\nunderstand where and what is the product on offer. To have the best user\nexperience, the title should match the title of the landing page exactly and be\nno longer than 150 characters. Titles must not contain emoji and other symbols,\nas they are not allowed and be removed as part of processing.\n\nRecommended: Include the location where\nthe product is being offered.\n\nRecommended: Describe what is being\noffered.\n\nRecommended: Try to be concise and limit\nthe title to less than 50 characters if possible.\n\nNot Recommended: Titles that don't\ndescribe the product.\n\nNot Recommended: Titles which are too long\nor overly descriptive.\n\nNot Allowed: Discounts or promotions in titles. Titles should only describe the experience that is being offered.\n\n### Examples\n\n| Recommended | Not recommended |\n|-------------------------------------------------------------------------------------------------------------------------------|------------------------------------|\n| - Priority Access Entrance Ticket to the Louvre Museum - Fifa Museum: Skip the line ticket - One day guided tour around Paris | - Adult Ticket - Fifa ⚽ Museum 🎟️ |\n\n### Product title and option title\n\nIf there is only a single product option, the product title may be the same as\nthe option title. If multiple product options are provided, the option title\n**must be** unique to the option (i.e. no other options in the same product\ncan have this title).\n| **Caution:** Product and option titles maybe truncated with `...` on certain interfaces should it be too long.\n\nProduct description\n-------------------\n\nThe product description field can be used to provide detailed descriptions about\nthe product. In contrast with the title, the description field can accept up to\n16k characters (though we recommend no more than 10k characters) and\nsupport HTML tag based formatting of the content.\n\nThe following HTML tags are supported:\n\n- h1-h5\n- ul, ol, li\n- strong, italic, em\n- p, br\n\nTags outside of the preceding list are removed during processing and whitespace\n/ newline based formatting is not supported.\n| **Important:** Don't duplicate information from the product_features field in the description as both would normally be shown side by side."]]
